期刊名称：MARKETING LETTERS
 期刊简介(About the journal)
投稿须知(Instructions to Authors)
编辑部信息(Editorial Board)
About the journal
Marketing Letters: A Journal of Research in Marketing publishes high-quality, shorter papers (under 20 pages in length) on marketing, the emphasis being on immediacy and current interest. The journal offers a medium for the truly rapid publication of research results.
The focus of Marketing Letters is on empirical findings, methodological papers, and theoretical and conceptual insights across areas of research in marketing.
Marketing Letters is required reading for anyone working in marketing science, consumer research, methodology, and marketing strategy and management.
The key subject areas and topics covered in Marketing Letters are: choice models, consumer behavior, consumer research, management science, market research, sales and advertising, marketing management, marketing research, marketing science, psychology, and statistics.
Instructions to Authors
Online Manuscript Submission
Springer now offers authors, editors and reviewers of Marketing Letters the use of our fully web−enabled online manuscript submission and review system. To keep the review time as short as possible, we request authors to submit manuscripts online to the journal’s editorial office. Our online manuscript submission and review system offers authors the option to track the progress of the review process of manuscripts in real time.
The online manuscript submission and review system for Marketing Letters offers easy and straightforward log−in and submission procedures.
This system supports a wide range of submission file formats:
formanuscripts − Word, WordPerfect, RTF, TXT, and LaTex;
for figures − TIFF, GIF, JPEG, EPS, PPT and Postscript.
PDF is not an acceptable format.
NOTE: In case you encounter any difficulties while submitting your manuscript on line, please get in touch with the responsible Editorial Assistant by clicking on "CONTACT US" from the tool bar.
Authors are requested to download the Consent to Publish and Transfer of Copyright form from the journal’s website. Please send a completed and duly signed form either by mail or fax to the Editorial Office of Marketing Letters. Authors should still follow the regular instructions for authors when preparing their manuscripts (see below).
Charles B. Weinberg or Bart Weitz
c/o Linda Singer
Marketing Letters, Journals Editorial Office
Springer
101 Philip Drive
Norwell, MA 02061, USA
Tel: 781−681−0518
Fax: 781−878−0449
E−mail: Linda.Singer@springer−sbm.com
Manuscripts should be submitted to:
http://MARK.edmgr.com
Manuscript Style
Manuscripts should not be longer than 20 pages, double−spaced, using a 12−point font. The page length includes all tables, figures, and references.
Sections should appear in the following order:
title page, abstract, text, notes, references, tables, figure legends, and figures. Comments or replies to previously published articles should also follow this format with the exception of abstracts, which are not required.
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Title Page
The title page should include the article title, authors?names and permanent affiliations, and the name, current address, e−mail address and telephone number of the person to whom page proofs and offprints should be sent. |
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Abstract
Should include an abstract of not more than 100 words and a list of two to six keywords. |
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Text
The introduction should have no heading or number. Subsequent section headings (including appendices) should be designated by arabic numerals (1, 2, etc.) and subsection headings should be numbered 1.1., 1.2, etc. Figures, tables, and displayed equations should be numbered consecutively throughout the text (1, 2, etc.). Equation numbers should appear flush left in parentheses and running variables for equations (e.g. i= 1,..., n) flush right in parentheses. |
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Notes
Acknowledgments and related information should appear in a note designated by an asterisk after the last author’s name, and subsequent notes should be numbered consecutively and designated by superscripts 1, 2, etc.) in the text. |
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References
References in the text should follow the author−date format (e.g. Brown (1986), Jones (1978a, 1978b), Smith and Johnson (1983)).
References should be typed following the notes, according to the following samples (journal and book titles may be underlined rather than italicized). References with up to three authors should include the names of each author, references with four or more authors should cite the first author and add "et al.". It is the responsibility of the authors to verify all references.
Sample References
Becker, Gordon, Morris DeGroot, and Jacob Marschak. (1964). "Measuring Utility by a Single−Response Sequential Method", Behavioral Science 9, 226−232.
Schoemaker, Paul. (1980). Experiments of Decisions Under Risk: The Expected Utility Hypothesis. Boston: Kluwer−Nijhoff Publishing.
Smith, V. Kerry. (1986). "A Conceptual Overview of the Foundations of Benefit−Cost Analysis". In Judith Bentkover, Vincent Covello, and Jeryl Mumpower (eds.), Benefits Assessment: The State of the Art. Dordrecht: D. Reidel Publishing Co. |
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Tables
Number each table consecutively using Arabic numerals. Please label any material that can be typeset as a table, reserving the term "figure" for material that has been drawn. Specify the desired location of each table in the text. Type a brief title above each table. Notes to tables should be designated by superscripted letters (a, b, etc.) within each table and included as part of the table legend beneath the table. Use descriptive labels rather than computer acronyms, and explain all abbreviations. |
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Figures
Figures should be sharp, noise−free, and of good contrast. We regret that we cannot provide drafting or art service. Each figure should be mentioned in the text and numbered consecutively using Arabic numerals. Specify the desired location of each figure in the text. Each figure must have a caption. Proper style for captions, e.g., "Figure 1. Model of entrepreneurial behavior in a network." All lettering should be large enough to permit legible reduction.
Suggested figure formats: TIFF, GIF, EPS, PPT, and Postscript. Files should be at least 300 dpi. |
Proofing
Please be sure to include your e−mail address on your paper. If your paper is accepted, we will provide proofs electronically. Your cooperation is appreciated. The proofread copy should be returned to the Publisher within 72 hours.
Copyright
It is the policy of Springer to own the copyright of all contributions it publishes. To comply with the U.S. Copyright Law, authors are required to sign a copyright transfer form before publication. This form returns to authors and their employers full rights to reuse their material for their own purposes. Authors must submit a signed copy of this form with their manuscript.
Offprints
Each group of authors will be entitled to 50 free offprints of their paper. Additional offprints may be ordered through the offprint form provided with the proofs.
Springer Open Choice
In addition to the normal publication process (whereby an article is submitted to the journal and access to that article is granted to customers who have purchased a subscription), Springer now provides an alternative publishing option: Springer Open Choice. A Springer Open Choice article receives all the benefits of a regular subscription−based article, but in addition is made available publicly through Springers online platform SpringerLink. To publish via Springer Open Choice, upon acceptance please visit the link below to complete the relevant order form and provide the required payment information. Payment must be received in full before publication or articles will publish as regular subscription−model articles. We regret that Springer Open Choice cannot be ordered for published articles.
Editorial Board
Editor-in-Chief:
Charles B. Weinberg
University of British Columbia, Vancouver, Canada
Barton A. Weitz
University of Florida, Gainesville, USA
Editorial Board:
Greg Allenby, Ohio State University; Rajeev Batra, University of Michigan; Ruth Bolton, University of Maryland; Eric Bradlow, University of Pennsylvania; Bart Bronnenberg, UCLA; Randolph Bucklin, University of California, Los Angeles; Rajesh Chandy, University of Minnesota; Kim Corfman, New York University; Anne T. Coughlan, Northwestern University; Ravi Dhar, Yale University; Peter Dickson, Florida International University; William R. Dillon, University of South Carolina; Grahame Dowling, Australian Graduate School of Management; Shantanu Dutta, University of Southern California; Tülin Erdem, University of California at Berkeley; Peter Fader, University of Pennsylvania; Fred Feinberg, University of Michigan; Hubert Gatignon, INSEAD, France; Rashi Glazer, University of California, Berkeley; Gerald J. Gorn, Hong Kong University of Science & Technology; Eric Greenleaf, New York University; Dale Griffin, University of British Columbia; Thomas Gruca, University of Iowa; Sunil Gupta, University of Michigan; Sunil Gupta, Columbia University; Morris Holbrook, Columbia University; Joel Huber, Duke University; Barbara Kahn, University of Pennsylvania; Harold H. Kassarjian, University of California, Los Angeles; Aradhna Krishna, Columbia University; Gilles Laurent, Groupe HEC, France; Mary Frances Luce, University of Pennsylvania; Richard Lutz, University of Florida; Carl F. Mela, Duke University; Robert Meyer, University of Pennsylvania; Leigh McAlister, University of Texas at Austin; William Moore, University of Utah; Christine Moorman, University of Wisconsin; Scott Neslin, Dartmouth College; Stephen M. Nowlis, Arizona State University; Thomas O'Guinn, University of Illinois; Priya Raghubir, University of California, Berkeley; David Reibstein, University of Pennsylvania; William Ross, Pennsylvania State University; Alan G. Sawyer, University of Florida; Terry Shimp, University of South Carolina; S. Siddarth, University of Southern California; Itamar Simonson, Stanford University; Dilip Soman, Hong Kong University of Science & Technology; Michael Song, University of Washington; Joel Steckel, New York University; Mita Sujan, Pennsylvania State University; Joe Urbany, University of Notre Dame; Mark Vandenbosch, University of Western Ontario; Wilfried R. Vanhonacker, INSEAD; Russell Winer, University of California, Berkeley
Policy Board:
Wayne DeSarbo, Pennsylvania State University; Donna Hoffman, Vanderbilt University; Frank Kardes, University of Cincinnati; Gilles Laurent, Groupe HEC, France; Don Lehmann, Columbia University; Subrata Sen, Yale University
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