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期刊名称:JOURNAL OF MARKETING FOR HIGHER EDUCATION
期刊简介(About the journal)
投稿须知(Instructions to Authors)
编辑部信息(Editorial Board)
About the journal

Aims and scope
The Journal of Marketing for Higher Education is a well-established, double-blind peer reviewed, international journal that publishes original research and review articles. It has been publishing articles on higher education marketing since 1988 and is international in outlook with a readership and papers from across the world.
The Journal of Marketing for Higher Education is a multi-disciplinary journal and welcomes papers from all the major disciplines that connect with the marketing of higher education. The journal aims to publish:
- Challenging articles on higher education marketing, marketing ethics, services marketing, consumer behaviour, economic and policy dilemmas from across the world that make a contribution to critical theory and empirical research which stimulates debate and develops knowledge in the field.
- Papers on key aspects of the interface between markets and higher education which aim to provide a critical forum for the appraisal of theory, practice and ethics where marketing has a role to play in higher education, nationally and internationally.
- Papers which critically engage with theoretical and empirical issues drawn from as wide a range of perspectives as possible in the context of markets, marketisation, ethics and higher education.
The objectives of the journal are as follows:
- To bridge the disciplines of marketing and higher education and to address the emerging issues, debates, and research findings concerning the role that marketing has to play in policy making and the management of universities world-wide.
- To explore, evaluate and critically analyze the overall management of the marketing function within higher education institutions with a particular focus on issues of concern to policy makers and senior managers in higher education institutions.
- To publish rigorous, empirical research results related to all aspects of higher education marketing.
- To publish discursive papers on critical theory, conceptual developments, and critiques of higher education marketing and to encourage responses and discussion on articles.
- To provide a vehicle for the advancement of knowledge and debate in the field of higher education marketing and to stimulate further research in this area.
- To debate and theorize about the role of marketing as an orientation of management in higher education institutions worldwide.
Peer Review Statement
Journal of Marketing for Higher Education is an international, peer-reviewed journal which publishes high quality, original research contributions to scientific knowledge. All manuscript submissions are subject to initial appraisal by the Editor, and, if found suitable for further consideration, to peer review by independent, anonymous expert referees. All peer review is double blind and submission is online via ScholarOne Manuscripts.
Authors can choose to publish gold open access in this journal.
Abstracted and/or indexed in: Australian Business Deans Council (ABDC) Journal Quality List, Australian Research Council (ARC) Ranked Journal List; Chartered Association of Business Schools (CABS) Academic Journal Guide, Social Sciences Citation Index , ERIC; Gale Cengage: Business ASAP; RePEC, Scopus
Instructions to Authors
Editorial Board EDITOR Rami M. Ayoubi - Associate Professor, Coventry University, UK
ASSOCIATE EDITORS Linda Brennan - RMIT Melbourne, Australia Thomas Hayes - Xavier University, USA
BOARD MEMBERS Jane Hemsley-Brown - University of Surrey, UK Ibrahim Alnawas - University of Petra, Jordan Glen Brodowsky - California State University, San Marcos, USA Douglas Brownlie - Stirling University, UK Dongmei Cao - Coventry University, UK Nick Foskett - University of Keele, UK Christian Gilde - University of Montana, USA Bill Greehey - St Mary's University, San Antonio Texas, USA Dwayne D. Gremler - Bowling Green State University, USA Hanif Haghshenas - UTM International Business School, Malaysia Jonathan Ivy - Lancaster University Management School, UK Mathew Joseph - St. Mary's University, USA Dennis Kopf - University of Wisconsin, Whitewater, USA Maria Eliophotou Menon - University of Cyprus, Cyprus Maha Mourad - The American University in Cairo, Egypt Bang Nguyen - East China University of Science and Technology, China Izhar Oplatka - Tel Aviv University, Israel Craig Prichard - Massey University, New Zealand Anwar Sadat Shimul - Curtin University, Australia Michael Saren - Leicester University, UK Roediger Voss - HWZ University of Applied Sciences in Business Administration Zurich, Switzerland Hugh Willmott - Cardiff University, UK Peter Wolstencroft - Liverpool John Moores University, UK
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