期刊名称:JOURNAL OF MARKETING FOR HIGHER EDUCATION

ISSN:0884-1241
出版频率:Semi-annual
出版社:ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD, 2-4 PARK SQUARE, MILTON PARK, ABINGDON, ENGLAND, OXON, OX14 4RN
  出版社网址:https://www.tandfonline.com/
期刊网址:https://www.tandfonline.com/loi/wmhe20
主题范畴:BUSINESS;    EDUCATION & EDUCATIONAL RESEARCH
变更情况:Newly Added by 2020

期刊简介(About the journal)    投稿须知(Instructions to Authors)    编辑部信息(Editorial Board)   



About the journal

Aims and scope

The Journal of Marketing for Higher Education is a well-established, double-blind peer reviewed, international journal that publishes original research and review articles. It has been publishing articles on higher education marketing since 1988 and is international in outlook with a readership and papers from across the world.

The Journal of Marketing for Higher Education is a multi-disciplinary journal and welcomes papers from all the major disciplines that connect with the marketing of higher education. The journal aims to publish:
  • Challenging articles on higher education marketing, marketing ethics, services marketing, consumer behaviour, economic and policy dilemmas from across the world that make a contribution to critical theory and empirical research which stimulates debate and develops knowledge in the field.
  • Papers on key aspects of the interface between markets and higher education which aim to provide a critical forum for the appraisal of theory, practice and ethics where marketing has a role to play in higher education, nationally and internationally.
  • Papers which critically engage with theoretical and empirical issues drawn from as wide a range of perspectives as possible in the context of markets, marketisation, ethics and higher education.

The objectives of the journal are as follows:

  1. To bridge the disciplines of marketing and higher education and to address the emerging issues, debates, and research findings concerning the role that marketing has to play in policy making and the management of universities world-wide. 
  2. To explore, evaluate and critically analyze the overall management of the marketing function within higher education institutions with a particular focus on issues of concern to policy makers and senior managers in higher education institutions. 
  3. To publish rigorous, empirical research results related to all aspects of higher education marketing.
  4. To publish discursive papers on critical theory, conceptual developments, and critiques of higher education marketing and to encourage responses and discussion on articles.
  5. To provide a vehicle for the advancement of knowledge and debate in the field of higher education marketing and to stimulate further research in this area.
  6. To debate and theorize about the role of marketing as an orientation of management in higher education institutions worldwide.
 

Peer Review Statement  

Journal of Marketing for Higher Education  is an international, peer-reviewed journal which publishes high quality, original research contributions to scientific knowledge. All manuscript submissions are subject to initial appraisal by the Editor, and, if found suitable for further consideration, to peer review by independent, anonymous expert referees. All peer review is double blind and submission is online via  ScholarOne Manuscripts.

Authors can choose to publish gold open access in this journal.

 

Abstracted and/or indexed in: Australian Business Deans Council (ABDC) Journal Quality List, Australian Research Council (ARC) Ranked Journal List; Chartered Association of Business Schools (CABS) Academic Journal Guide, Social Sciences Citation Index , ERIC; Gale Cengage: Business ASAP; RePEC, Scopus 


Instructions to Authors

Editorial Board
EDITOR 
Rami M. Ayoubi - Associate Professor, Coventry University, UK 

ASSOCIATE EDITORS 
Linda Brennan - RMIT Melbourne, Australia 
Thomas Hayes - Xavier University, USA 

BOARD MEMBERS 
Jane Hemsley-Brown
 - University of Surrey, UK 
Ibrahim Alnawas - University of Petra, Jordan 
Glen Brodowsky - California State University, San Marcos, USA 
Douglas Brownlie - Stirling University, UK 
Dongmei Cao - Coventry University, UK 
Nick Foskett - University of Keele, UK 
Christian Gilde - University of Montana, USA 
Bill Greehey - St Mary's University, San Antonio Texas, USA 
Dwayne D. Gremler - 
Bowling Green State University, USA 
Hanif Haghshenas - UTM International Business School, Malaysia 
Jonathan Ivy - Lancaster University Management School, UK 
Mathew Joseph - St. Mary's University, USA 
Dennis Kopf - University of Wisconsin, Whitewater, USA 
Maria Eliophotou Menon - 
University of Cyprus, Cyprus 
Maha Mourad - 
The American University in Cairo, Egypt 
Bang Nguyen - East China University of Science and Technology, China 
Izhar Oplatka - Tel Aviv University, Israel 
Craig Prichard - 
Massey University, New Zealand 
Anwar Sadat Shimul  Curtin University, Australia 
Michael Saren - Leicester University, UK 
Roediger Voss - HWZ University of Applied Sciences in Business Administration Zurich, Switzerland 
Hugh Willmott - Cardiff University, UK 
Peter Wolstencroft - Liverpool John Moores University, UK

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