期刊名称：JOURNAL OF PUBLIC POLICY & MARKETING
 期刊简介(About the journal)
投稿须知(Instructions to Authors)
编辑部信息(Editorial Board)
About the journal
Journal of Public Policy & Marketing is a forum for the findings, research, and discussion of marketing subjects that relate to both industry and government.
JPP&M serves a growing interest group and illustrates the contribution that marketing plays in the legal and regulatory venue. Published every six months, JPP&M's peer-reviewed articles help marketing professionals, professors, and students keep abreast of the latest government regulations and legal standards regarding marketing practices. Every article, written by scholars from fields such as economics, consumer affairs, government, marketing, and public policy, contains new perspectives, empirical results, and research methods. JPP&M also seeks to publish careful analyses of how well consumers?needs are being met as they strive to improve the quality of their lives and make efficient choices against a backdrop of sophisticated and innovative marketing activity.
JPP&M's editorial review board represents members from leading universities as well as the Federal Trade Commission and the Food and Drug Administration. Departments include the following:
Instructions to Authors
Manuscript and Disk Preparation
Send one stapled non-returnable copy and a 3.5 inch diskette formated in either Microsoft Word or Adobe PDF to Joel B. Cohen, Editor, Journal of Public Policy & Marketing, 302 Bryan Hall, P.O. Box 117155, University of Florida, Gainesville, FL 32611-7155. Further information is available at http://www.cba.ufl.edu/jppm
Keep an extra exact copy for future reference.
Manuscripts, should be typed double-spaced using a 12 pt. font on 8 1/2 x 11 inch white, non-erasable paper. Allow margins of at least one inch on all four sides. Type on one side of the paper only.
Please refer to the section "Preparing the Final Version and Editing Style Rules" when preparing the final version for publication.
What Goes Where
- Name of author(s); title; and author(s) footnote, including present position, complete address, telephone number, fax number, e-mail address, and any acknowledgment of financial or technical assistance on the front page.
- Title of paper and a brief abstract of no more than 50 words substantively summarizing the article on the second page. It should be informative, giving the reader a "taste" of the article.
- The text with major headings centered on the page and subheadings flush with the left margin.
- Technical appendices if applicable.
- Footnotes numbered consecutively on a separate page.
- Tables, numbered consecutively, each on a separate page. If tables appear in an appendix, they should be numbered separately and consecutively, as Table A1, A2, and so on.
- Figures, numbered consecutively, each placed on a separate page. As with tables, if figures appear in an appendix, they should be numbered separately, as Figure A1, A2, and so on.
- References, typed double-spaced in alphabetical order by author's last name (see Reference Style below).
Mathematical Notation
Mathematical notation must be clear within the text.
Equations should be centered on the page. If equations are numbered, type the number in parentheses flush with the left margin.
If equations are too wide to fit in a single column, indicate appropriate breaks.
Please include a list of all Greek characters or mathematical symbols used in the text, with their names written beside them.
Please avoid using Equation Editor for simple in-line mathematical copy, symbols, and equations. Type these in Word instead. For display equations, using the Equation Editor is appropriate. In addition, please avoid stacking in-line equations. If the equation is difficult, place it as a display rather than in line and number it accordingly.
Tables
Tables should consist of at least four columns and four rows; otherwise, they should be left as in-text tabulations or their results should be integrated in the text.
- The table number and title should be typed on separate lines above the table, centered.
- Use only horizontal rules.
- Designate units (e.g., %, $) in column headings.
- Align all decimals.
- Refer to tables in text by number. Avoid using the words "above" and "below."
- If possible, combine closely related tables.
- Indicate placement of tables in text.
- Make sure the necessary measures of statistical significance are reported with the table.
Figures and Camera-Ready Artwork
Figures should be prepared professionally on disk and as camera-ready copy.
The figure number and title should be typed on separate lines above the figure, centered.
Label both vertical and horizontal axes. The ordinate label should be centered above the ordinate axis; the abscissa label should be placed beneath the abscissa.
Place all calibration tics as well as the values outside of the axis lines.
Once a manuscript has been accepted, complex tables and all figures must be on disk and camera-ready. Table and figure headings should be typed on a separate page and attached to the appropriate camera-ready art. These titles will be set in JPP&M's typeface.
Lettering should be large enough to read easily with 50% reduction. Any art not done on a computer graphics program should be professionally drafted, so that it reproduces nicely in the journal.
Do not submit camera-ready art until your manuscript has been accepted. If the artwork is completed, submit photocopies.
Reference Citations Within the Text
Citations in the text should be by the author's last name and year of publication enclosed in parentheses without punctuation; for example, (Kinsey 1960). If practical, the citation should stand by a punctuation mark. Otherwise insert it in a logical sentence break.
If the author's name is used within the sentence, there is no need to repeat the name in the citation; just use the year of publication in parentheses, as in "... The Howard Harris Program (1966)."
If a particular page, section, or equation is cited, it should be placed within the parentheses; for example, (Kinsey 1960, p. 112).
For multiple authors, the full citation should be used for up to three authors; for four or more, the first author's name followed by "et al." (no italics) should be used. If the authors' names are used within the sentence, the first author's name should be used, followed by "and colleagues."
A series of citations should be listed in alphabetical order and separated by semicolons: (Donnelly 1961; Kinsey 1960; Wensely 1981).
If a particular reference need not contain the date of the publication in order to be located readily, the reference may be given in the text only and not in the reference list. Examples of this include references to the U.S. Constitution, U.S. Code, and the Code of Federal Regulations.
Constitutional references may typically be made in the text only and should include identity of the constitution being cited if not obvious or other than the U.S. Constitution, the article or amendment number, and the section number, if any; for example, (Amendment XIV, Section 2).
Statutory references may be given in the text by statute name and citation in the U.S. Code, as in (Robinson-Patman Act, 15 U.S.C. sections 13-13b, 21a).
Regulatory references may be given parenthetically in the text, such as (FTC Credit Practices Rule, 16 C.F.R. section 444).
Reference List Style
Books and Journals
References are to be listed alphabetically, last name first, followed by publication date in parentheses. Use full first name, not just initials. The reference list should be typed double-spaced on a separate page. Do not use indents or tabs. Put two hard returns between each reference. Authors are responsible for the accuracy of their references. Check each item carefully.
Single- and multiple-author references for books:
Donnelly, James H. and William R. George (1981), Marketing of Services. Chicago: American Marketing Association.
Single- and multiple-author references for periodicals (include the author's name, publication date, article title, complete name of periodical, volume number, month of publication or issue number, and page numbers):
Petty, Ross D. (1991), "The Evolution of Comparative Advertising Law: Has the Lanham Act Gone Too Far?" Journal of Public Policy & Marketing, 10 (2), 161-81.
Single- and multiple-author references for an article in a book edited by another author(s):
Nevin, John R. and Ruth A. Smith (1981), "The Predictive Accuracy of a Retail Gravitation Model: An Empirical Evaluation," in The Changing Marketing Environment, Kenneth Bernhardt et al., eds. Chicago: American Marketing Association, 119-23.
If an author appears more than once, substitute four hyphens (this will appear as a one-inch line when typeset) for each author's name (do not use underlines):
Day, George (1981b), "The Product Life Cycle: Analysis and Applications Issues," Journal of Marketing, 45 (Fall), 60-67.
___ (1996), "Using the Past as a Guide to the Future: Reflections on the History of the Journal of Marketing," Journal of Marketing, 60 (January), 14-16.
If two or more works by the same author have the same publication date, they should be differentiated by letters after the date. The letter should also appear with the citation in the text:
Fornell, Claes and David F. Larcker (1981a), "Evaluating Structural Equation Models with Unobservable Variables and Measurement Error," Journal of Marketing Research, 18 (February), 39-50.
___ and ___ (1981b), "Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics," Journal of Marketing Research, 18 (August), 382-88.
References to unpublished works, such as doctoral dissertations and working papers, should be included in the reference list. Please ensure that the department for which the paper was written is also included:
BenAkiva, Moshe (1977), "Choice Models with Simple Choice Set Generating Processes," working paper, Department of Civil Engineering, Massachusetts Institute of Technology.
Authors familiar with legal citation style should be aware that marketing reference format requires that journal article citations include the issue number or monthly date and the last page of the article as well as the first. For example:
Preston, Ivan L. (1987), "Extrinsic Evidence in Federal Trade Commission Deceptiveness Cases," Columbia Business Law Review, 1987 (3), 633-94.
Please note that because legal journals do not require citation to the issue date or number or the last page of the article, this information must be obtained before adapting legal periodical references to JPP&M reference list style.
Legislative, Executive, & Administrative Materials
Statutory references in which the date of enactment is important must be included in the reference list and provide name of the statute, year in parentheses, and citation to the public law or chapter number, followed by the session law citation:
WheelerLea Amendment (1938), Ch. 49, 52 Stat. 111.
Nutrition Labeling and Education Act (1990), Public Law No. 101535, 104 Stat. 2353.
Legislative reports should be treated as books:
U.S. Senate, Committee on Commerce, Science and Transportation (1980), Unfairness:
Views on Unfair Acts and Practices in Violation of the Federal Trade Commission Act, Committee Print, 96th Cong., 2d sess., (April).
Newly proposed or enacted regulations may be referenced to citation to the Federal Register. Similarly, reference to material not appearing in the Code of Federal Regulation may be made to the Federal Register:
Unfair or Deceptive Advertising and Labeling of Cigarettes in Relation the Health Hazards of Smoking, Statement of Basis and Purpose (1964), 29 Fed. Reg. 8324.
Policy statements, guidelines, reports, and opinion letters should be cited to topical looseleaf services if available:
Department of Justice and Federal Trade Commission (1994), Statement of Enforcement Policy and Analytical Principles Relating to Health Care Antitrust, 4 Trade Reg. Rep. (CCH) Paragraph 13,152 at 20,769.
Department of Justice and Federal Trade Commission (1994), Horizontal Merger Guidelines, 62 Antitrust & Trade Reg. Rep. (BNA) No. 1559 (Special Supp.).
Federal Trade Commission, Bureau of Consumer Protection (1986), Ophthalmic Practice Rules. Washington, DC: U.S. Government Printing Office.
Judicial and Administrative Decisions and Settlements
Judicial and administrative decisions should be cited in the text by case name and year followed by specific page number, if desired, within parentheses. Reference list citations should be made to the best source available for the decision being used as a reference. Subsequent resolutions of the same case on appeal also should be indicated, but lowerlevel decisions need not be cited unless relevant. For decisions by tribunals in which the reported citation does not indicate the identity of the tribunal, the identity should be given in parentheses with a specific date if needed to locate the decision. File numbers and parenthetical explanations also may be given:
FTC v. Sperry and Hutchinson Co. (1972), 405 U.S. 233.
Simeon Management Corp. v. FTC (1978), 579 F.2d 1137 (9th Cir.).
Avon Products, Inc. v. S.C. Johnson & Son, Inc. (1994), 1994 U.S. Dist. LEXIS 7950, 94 Civ. 3958 (AGS)(S.D.N.Y. June 15).
Thompson Medical Co., Inc. (1984), 104 F.T.C. 648, affirmed, 791 F.2d 189 (D.C.Cir 1986), cert. denied, 107 S.Ct. 1289 (1987).
US v. Delta Dental Plan of Arizona, Inc. (1994), 67 Antitrust & Trade Reg. Rep. (BNA) 277, No. CIV. 941793 PHXPGR (D.C. Ariz.)(August 30)(proposed consent decree).
References to the Bluebook
The Bluebook: A Uniform System of Citation (15th ed.) may be consulted regarding legal references for technical advice on form, abbreviations, and so on. Authors are advised that abbreviations should be used only when they are likely to be familiar to JPP&M readers with a nonlegal background.
Readability
JPP&M manuscripts are judged not only on the depth and scope of the ideas presented and their contributions to the field, but also on their clarity and whether they can be read and understood. Readers have varied backgrounds. Hence, write in an interesting, readable manner with varied sentence structure and use as little passive voice as possible. Also, avoid using technical terms few readers are likely to understand. If you do use such terms, be sure that their meaning is clear the first time they are used.
Review Procedure
The procedure guiding the selection of articles for publication in JPP&M requires that no manuscript be accepted until after it has been reviewed by the editor and at least two members of the Editorial Review Board. The decision of the editor to publish the manuscript is influenced considerably by the judgments of these advisors, who are experts in their respective fields. The author's name and credentials are removed prior to forwarding a manuscript to reviewers to maximize objectivity and ensure that a manuscript is judged solely on the basis of its content and contribution to the field.
Acceptance Criteria
All manuscripts are judged on their contributions to the advancement of the science and/or practice of marketing and public policy.
All articles are expected to follow the rules for scholarly work, namely:
- Use references to previous work when developing your model or theory. Do not assume other works on the subject do not exist, thus giving yourself credit for all the ideas in your manuscript.
- When data collection is discussed, consider the relevance of the sample to the subject matter. Carefully chosen sample groups are preferable to haphazardly chosen subjects who have little knowledge of or relevance to the subject being studied.
- Give as much information as possible about the characteristics of the sample and its representativeness of the population being studied.
- Do not ignore the nonrespondents. They might have different characteristics than the respondents.
- Give consideration to the limitations of your study, model, and/or concepts and discuss them explicitly in your manuscript. Be objective.
- Use appropriate statistical procedures.
- Address the reliability and validity of any empirical findings.
Preparing the Final Version and Editing Style Rules
After a manuscript is accepted for publication, the final version must be submitted on a 3.5 inch disk. The disk copy should contain the entire manuscript, including tables, figures, footnotes, and references, as well as author bios and executive summaries. Although authors may prepare the disk copy using almost any word processing software that is Macintosh or IBM compatible, submission of the disk copy using Word (any version) for Windows is preferred. LaTex, PCTex, OzTeX, Scientific Word, or any other form of TeX is incompatible with AMA's publishing software and therefore is not accepted. Please note the following guidelines when preparing the final version:
The AMA follows its own supplementary house style so that articles in the same issue will not have conspicuously different styles. However, the AMA uses its style in accordance with the Chicago Manual of Style:The Essential Guide for Authors, Editors, and Publishers, 14th ed., Chicago: University of Chicago Press, 1993. In addition, Merriam Webster's Collegiate Dictionary, 11th edition, is used.
Whenever possible, authors should use active voice, as the passive voice is wordier and often comparatively clumsy. When passive voice is used excessively, it can make expression seem vague and evasive. If an author prefers passive voice, then the article setup should be in active voice only, for example, "In the next section, we compare two theoretically based message design strategies." For a single author, however, passive voice is acceptable; use active voice sparingly except for article setup. For single authors, the royal "we" is not acceptable.
Per Webster's, the AMA distinguishes between words such as enable vs. allow, whereas and although vs. while, due to vs. because of, based on vs. on the basis of, believe vs. feel, and so on. If you have specific questions about this style, please contact the journal's technical editor.
Italics should only be used for emphasis, definition of a term or set of terms, and for certain statistical abbreviations (p). Foreign words that are familiar and/or can be found in the main part of Webster's, such as a priori, are not italicized.
Always spell out acronyms on first use, unless universally known (e.g., IBM, AIDS, AT&T).
At all times, an author's meaning should be upheld. During copy editing, if the author's meaning has been changed, it is the journal's policy to respect the author's desire to change back to the original wording. To assist the copy editor in ensuring the accuracy of the article, please make note of any technical terms or fieldspecific jargon that should not be modified during the editing process. This can be done on the second page of the document, directly following the abstract.
Footnotes should not be used for reference purposes and should be avoided if possible. If necessary to improve the readability of the text, a few footnotes may be included. They should appear doublespaced on a separate page and be numbered consecutively throughout the text.
Other Information
All published material is copyrighted by the American Marketing Association with futureuse rights reserved. However, this does not limit the author's right to use his or her own material in future works.
For details on manuscript preparation not covered here, see Chicago Manual of Style: The Essential Guide for Authors, Editors, and Publishers, 14th ed., Chicago: University of Chicago Press, 1993. For specific questions on content or editorial policy, contact the journal's managing editor.
Editorial Board
Kathryn Aikin, Food and Drug Administration
Dolores Albarracin, University of Florida
Linda F. Alwitt, DePaul University
Alan R. Andreasen, Georgetown University
J. Craig Andrews, Marquette University
Gary J. Bamossy, University of Utah; Vrije Universiteit, Amsterdam
Michael R. Baye, Indiana University
Ida E. Berger, Ryerson Polytechnic University
Barbara Bickart, Rutgers University
Abhijit Biswas, Wayne State University
Lauren Goldberg Block, Baruch College/CUNY
Paul N. Bloom, University of North Carolina
Lisa Bolton, University of Pennsylvania
Paula Fitzgerald Bone, West Virginia University
Lyle Brenner, University of Florida
David Brinberg, Virginia Polytechnic Institute and State University
Scot Burton, University of Arkansas
John E. Calfee, The American Enterprise Institute for Public Policy Research
Les Carlson, Clemson University
Alain d'Astous, HEC Montréal
Robert Dolan, University of Michigan
Srinivas Durvasula, Marquette University
Pam Scholder Ellen, Georgia State University
Gary T. Ford, American University
George R. Franke, University of Alabama
Marvin E. Goldberg, Pennsylvania State University
Dhruv Grewal, Babson College
Joseph P. Guiltinan, University of Notre Dame
Ronald Paul Hill, University of South Florida
Elizabeth C. Hirschman, Rutgers University
Morris Holbrook, Columbia University
Theodore H. Hoppock, Federal Trade Commission
Wayne D. Hoyer, University of Texas at Austin
Pauline M. Ippolito, Federal Trade Commission
Deborah Roedder John, University of Minnesota
Eric J. Johnson, Columbia University
Patrick J. Kaufmann, Boston University
Charles King III, Greylock McKinnon Associates
Thomas C. Kinnear, University of Michigan
James H. Leigh, Texas A&M University
Thomas J. Maronick, Towson State University
Alan D. Mathios, Cornell University
Robert N. Mayer, University of Utah
Michael B. Mazis, American University
Carl F. Mela, Duke University
Geeta Menon, New York University
Michael J. Meurer, Boston University
Joan Meyers-Levy, University of Minnesota
George R. Milne, University of Massachusetts
Anthony D. Miyazaki, Florida International University
Elizabeth S. Moore, University of Notre Dame
Christine Moorman, Duke University
Louis A. Morris, Louis A. Morris & Assoc.
Patrick E. Murphy, University of Notre Dame
Kent Nakamoto, Virginia Polytechnic Institute and State University
Richard G. Netemeyer, University of Virginia
Janis K. Pappalardo, Federal Trade Commission
Cornelia Pechmann, University of California, Irvine
Ross D. Petty, Babson College
Anthony Pratkanis, University of California, Santa Cruz
Jef I. Richards, University of Texas at Austin
Debra J. Ringold, Willamette University
Randall L. Rose, University of South Carolina
Martin S. Roth, University of South Carolina
Gery Ryan, RAND
David Sappington, University of Florida
Debra L. Scammon, University of Utah
Terence A. Shimp, University of South Carolina
Clifford J. Shultz, Arizona State University
Al Silk, Harvard University
Alex Simonson, Seton Hall University
N. Craig Smith, London Business School
David W. Stewart, University of Southern California
Andrew Strenio, Sidley Austin Brown & Wood LLP
Mary Sullivan, George Washington University
Charles Ray Taylor, Villanova University
Craig J. Thompson, University of Wisconsin, Madison
Joshua L. Wiener, Oklahoma State University
Judith P. Wilkenfeld, National Center for Tobacco-Free Kids
William L. Wilkie, University of Notre Dame
Florian Zettelmeyer, University of California, Berkeley
|
