期刊名称：EUROPEAN JOURNAL OF MARKETING ISSN： 0309-0566 出版频率： Monthly 出版社： EMERALD GROUP PUBLISHING LTD, HOWARD HOUSE, WAGON LANE, BINGLEY, ENGLAND, W YORKSHIRE, BD16 1WA   出版社网址： http://www.emeraldinsight.com/Insight/menuNavigation.do;jsessionid=AC98E093333D27898496649D4AC85E47?hdAction=InsightHome 期刊网址： http://info.emeraldinsight.com/products/journals/journals.htm?id=ejm 影响因子： 1.088(2015年) 1.006(2014年) 1(2013年) 0.781 (2012年) 主题范畴： BUSINESS 期刊简介(About the journal)    投稿须知(Instructions to Authors)    编辑部信息(Editorial Board)    About the journal This journal is pre-published through Emerald EarlyCite. Issues are made available before the official publication date - look for the EarlyCite symbol on the journal's table of contents page. If no EarlyCite issues are available, this indicates recent official publication. Editorial Objectives The explicit aim of the EJM is the dissemination of insightful and original marketing knowledge. We welcome novel and ground-breaking contributions from a wide range of research traditions within the broad domain of marketing, particularly encouraging innovative ideas in conceptual developments and research methodologies. The EJM is not preferentially disposed towards either empirical work or pure theory, nor towards one particular method or approach. Although the EJM will retain a European brand identity, we actively encourage global contributions, from scholars across the broad domain of marketing. Editorial Criteria The EJM will be an outlet for research that is: based on rigorous, high quality scholarly work of international standing, from a diverse range of methodological, philosophical and theoretical approaches, situated within either a pure or applied research tradition, derived from stringent theoretical conceptualization, and appropriate and defensible research methodology, well written and of clear relevance and interest to marketing scholarship The EJM is receptive to controversial topics, and new, as well as developments that challenge existing theories and paradigms. EJM will be particularly receptive to the development and testing of new theories, as long as they fill the rigour criteria detailed above. The EJM will not generally be receptive to pure opinion or unsupported conjecture, although viewpoint and commentary articles are welcome where they can meet appropriate standards of rigour. Authors who wish to submit such articles are encouraged to contact the editors prior to commencing work. The EJM is also receptive in principle to the submission of replication studies, where they are able to demonstrate a clear and substantive contribution to existing marketing knowledge. Unique Attributes The EJM aims to be a unique forum for the dissemination of high-quality scholarly research and thinking in marketing. Europe has long been the wellspring of many crucial advances in the social sciences, which have been characterized by originality, idea generation and critical response, rigorous methodology, and eclecticism. The EJM wishes to continue this tradition, and as a result is receptive to novel, radical, ground-breaking or controversial topics, as long as they adhere to appropriate standards. The EJM is not predisposed towards any method or paradigm, and intends to retain a unique European identity, while encouraging global submissions of the widest possible relevance to marketing scholarship. Each paper submitted to EJM is subject to a strict double-blind review process. Key Benefits The European Journal of Marketing offers unparalleled insights on new research, current practice and future trends so that practitioners and academics can gain a useful overview of marketing activity and apply that knowledge to develop appropriate strategies. All the papers are subjected to a double-blind refereeing process to ensure integrity of information is maintained. The journal enjoys a long-standing reputation as a catalyst for solving marketing problems and dilemmas, and as such is already regarded as an essential resource by many leading industry figures and supplying libraries. Key Journal Audiences Marketing scholars Senior and middle marketing management Senior executives in distribution, market research and advertising Coverage The EJM is receptive to all areas of research which are relevant to marketing academic research, some examples are: Sustainability and ethical issues in marketing Consumer behaviour Advertising and branding issues Sales management and personal selling Methodology and metatheory of marketing research International and export marketing Services marketing New product development and innovation Retailing and distribution Macromarketing and societal issues Pricing and economic decision making in marketing Marketing models EJM also welcomes articles which cross boundaries between these and other areas of marketing, and in particular multidisciplinary research which brings together various fields of study. Instructions to Authors Submit to the journal Submissions to European Journal of Marketing are made using Manuscript Central. Please see Submissions Process (below) for  details on how to create an account and submit a paper using Manuscript Central. All authors should be shown. Author details must be uploaded in a separate file and the author should not be identified anywhere else in the article. Editorial objectives The explicit aim of the EJM is the dissemination of insightful and original marketing knowledge. We welcome novel and ground-breaking contributions from a wide range of research traditions within the broad domain of marketing, particularly encouraging innovative ideas in conceptual developments and research methodologies. The EJM is not preferentially disposed towards either empirical work or pure theory, nor towards one particular method or approach. Although the EJM will retain a European brand identity, we actively encourage global contributions from scholars across the broad domain of marketing. General principles The EJM will be an outlet for research that is: based on rigorous, high quality scholarly work of international standing, from a diverse range of methodological, philosophical and theoretical approaches, situated within either a pure or applied research tradition, derived from stringent theoretical conceptualisation, and appropriate and defensible research methodology, well written and of clear relevance and interest to marketing scholarship The EJM is receptive to controversial topics, and new, as well as developments that challenge existing theories and paradigms. EJM will be particularly receptive to the development and testing of new theories, as long as they fulfill the rigour criteria detailed above. The EJM will not generally be receptive to pure opinion or unsupported conjecture, although viewpoint and commentary articles are welcome where they can meet appropriate standards of rigour. Authors who wish to submit such articles are encouraged to contact the editors prior to commencing work. The EJM is also receptive in principle to the submission of replication studies, where they are able to demonstrate a clear and substantive contribution to existing marketing knowledge. The reviewing process Each paper is first reviewed by the editor and, if it is judged suitable for this publication, it is then sent to three referees for double blind peer review. Based on their recommendations, the editor then decides whether the paper should be accepted as is, revised or rejected.The Editors reserve the right to make additional recommendations over and above the reviewers? and to make the final decision on each manuscript. Copyright Articles submitted to the journal should be original contributions and should not be under consideration for any other publication at the same time. Please see Emerald's policy on originality. Use this in conjunction with the points below about references, before submission i.e. always attribute clearly using either indented text or quote marks as well as making use of the preferred Harvard style of formatting. Authors submitting articles for publication warrant that the work is not an infringement of any existing copyright and will indemnify the publisher against any breach of such warranty. For ease of dissemination and to ensure proper policing of use, papers and contributions become the legal copyright of the publisher unless otherwise agreed. The editor may make use of iThenticate software for checking the originality of submissions received. Please see our press release for further details. Emerald Literati Network Editing Service The Emerald Literati Network can recommend, via our Editing Service, a number of freelance copy editors, all themselves experienced authors, to contributors who wish to improve the standard of English in their paper before submission. This is particularly useful for those whose first language is not English. Manuscript requirements As a guide, articles should be between 5000 and 7000 words in length. A title of not more than eight words should be provided. A brief autobiographical note should be supplied including: Full name Affiliation E-mail address Full international contact details Brief professional biography. NB This information should be provided on a separate sheet and authors should not be identified anywhere else in the article. Authors must supply a structured abstract set out under 4-6 sub-headings (see our "How to... write an abstract" guide for practical help and guidance): Purpose (mandatory) Design/methodology/approach (mandatory) Findings (mandatory) Research limitations/implications (if applicable) Practical implications (if applicable) Originality/value (mandatory). Maximum length is 250 words in total. In addition provide up to six keywords which encapsulate the principal topics of the paper and categorize your paper under one of these classifications: Research paper Viewpoint Technical paper Conceptual paper Case study Literature review General review. Headings must be short, with a clear indication of the distinction between the hierarchy of headings. The preferred format is for headings to be presented in bold format, with consecutive numbering. Notes or Endnotes should be used only if absolutely necessary and must be identified in the text by consecutive numbers, enclosed in square brackets and listed at the end of the article. Each Figure and Plate should be supplied separately (i.e. not within the article itself). All Figures (charts, diagrams and line drawings) and Plates (photographic images) should be of clear quality, in black and white and numbered consecutively with arabic numerals.    Figures created in MS Word, MS PowerPoint, MS Excel, Illustrator and Freehand should be saved in their native formats. Electronic figures created in other applications should be copied from the origination software and pasted into a blank MS Word document or saved and imported into a MS Word document by choosing "Insert" from the menu bar, "Picture" from the drop-down menu and selecting "From File..." to select the graphic to be imported.    For figures which cannot be supplied in MS Word, acceptable standard image formats are: .pdf, .ai, .wmf and .eps. If you are unable to supply graphics in these formats then please ensure they are .tif, .jpeg (.jpg) , or .bmp at a resolution of at least 300dpi and at least 10cm wide.    To prepare screenshots, simultaneously press the "Alt" and "Print screen" keys on the keyboard, open a blank Microsoft Word document and simultaneously press "Ctrl" and "V" to paste the image. (Capture all the contents/windows on the computer screen to paste into MS Word, by simultaneously pressing "Ctrl" and "Print screen".)    Photographic images (Plates) should be saved as .tif or .jpeg (.jpg) files at a resolution of at least 300dpi and at least 10cm wide. Digital camera settings should be set at the highest possible resolution/quality.    In the text of the paper the preferred position of all tables, figures and plates should be indicated by typing on a separate line the words "Take in Figure (No.)" or "Take in Plate (No.)". Tables should be typed and included as part of the manuscript. They should not be submitted as graphic elements. Supply succinct and clear captions for all tables, figures and plates. Ensure that any superscripts or asterisks are shown next to the relevant items and have corresponding explanations displayed as footnotes to the table, figure or plate. References to other publications must be in Harvard style and carefully checked for completeness, accuracy and consistency. This is very important in an electronic environment because it enables your readers to exploit the Reference Linking facility on the database and link back to the works you have cited through CrossRef.    You should cite publications in the text: (Adams, 2006) using the first named author's name or (Adams and Brown, 2006) citing both names of two, or (Adams et al., 2006), when there are three or more authors. At the end of the paper a reference list in alphabetical order should be supplied: For books: Surname, Initials (year), Title of Book, Publisher, Place of publication. e.g. Harrow, R. (2005), No Place to Hide, Simon & Schuster, New York, NY. For book chapters: Surname, Initials (year), "Chapter title", Editor's Surname, Initials (Ed.), Title of Book, Publisher, Place of publication, pages. e.g. Calabrese, F.A. (2005), "The early pathways: theory to practice ?a continuum", in Stankosky, M. (Ed.), Creating the Discipline of Knowledge Management, Elsevier, New York, NY, pp. 15-20. For journals: Surname, Initials (year), "Title of article", Journal Name, volume, number, pages. e.g. Capizzi, M.T. and Ferguson, R. (2005), "Loyalty trends for the twenty-first century", Journal of Consumer Marketing, Vol. 22 No. 2, pp. 72-80. For published conference proceedings: Surname, Initials (year of publication), "Title of paper", in Surname, Initials (Ed.), Title of published proceeding which may include place and date(s) held, Publisher, Place of publication, Page numbers. eg Jakkilinki, R., Georgievski, M. and Sharda, N. (2007), "Connecting destinations with an ontology-based e-tourism planner", in Information and communication technologies in tourism 2007 proceedings of the international conference in Ljubljana, Slovenia, 2007, Springer-Verlag, Vienna, pp. 12-32. For unpublished conference proceedings: Surname, Initials (year), "Title of paper", paper presented at Name of Conference, date of conference, place of conference, available at: URL if freely available on the internet (accessed date). eg Aumueller, D. (2005), "Semantic authoring and retrieval within a wiki", paper presented at the European Semantic Web Conference (ESWC), 29 May-1 June, Heraklion, Crete, available at: http://dbs.uni-leipzig.de/file/aumueller05wiksar.pdf (accessed 20 February 2007). For working papers: Surname, Initials (year), "Title of article", working paper [number if available], Institution or organization, Place of organization, date. e.g. Moizer, P. (2003), "How published academic research can inform policy decisions: the case of mandatory rotation of audit appointments", working paper, Leeds University Business School, University of Leeds, Leeds, 28 March. For encyclopedia entries (with no author or editor): Title of Encyclopedia (year) "Title of entry", volume, edition, Title of Encyclopedia, Publisher, Place of publication, pages. e.g. Encyclopaedia Britannica (1926) "Psychology of culture contact", Vol. 1, 13th ed., Encyclopaedia Britannica, London and New York, NY, pp. 765-71. (For authored entries please refer to book chapter guidelines above.) For newspaper articles (authored): Surname, Initials (year), "Article title", Newspaper, date, pages. e.g. Smith, A. (2008), "Money for old rope", Daily News, 21 January, pp. 1, 3-4. For newspaper articles (non-authored): Newspaper (year), "Article title", date, pages. e.g. Daily News (2008), "Small change", 2 February, p. 7. For electronic sources: if available online the full URL should be supplied at the end of the reference, as well as a date that the resource was accessed. e.g. Castle, B. (2005), "Introduction to web services for remote portlets", available at: http://www-128.ibm.com/developerworks/library/ws-wsrp/ (accessed 12 November 2007). Standalone URLs, i.e. without an author or date, should be included either within parentheses within the main text, or preferably set as a note (roman numeral within square brackets within text followed by the full URL address at the end of the paper). Submissions Process Authors should note that proofs are not supplied prior to publication and ensure that the paper submitted is complete and in its final form. Submissions to European Journal of Marketing are made using Manuscript Central, Emerald's online submission and peer review system. Registration and access is available at http://mc.manuscriptcentral.com/ejm. Full information and guidance on using Manuscript Central is available at the Emerald Manuscript Central Support Centre: http://msc.emeraldinsight.com. Registering on Manuscript Central If you have not yet registered on Manuscript Central, please follow the instructions below: Please log on to: http://mc.manuscriptcentral.com/ejm Click on Create Account Follow the on-screen instructions, filling in the requested details before proceeding Your username will be your email address and you have to input a password of at least 8 characters in length and containing two or more numbers Click Finish and your account has been created. If you have previously registered with another journal on Manuscript Central but wish to submit to European Journal of Marketing, you will need to create an author account on European Journal of Marketing to do so. You can use the same username and password. Submitting an article to European Journal of Marketing on Manuscript Central Please log on to European Journal of Marketing at http://mc.manuscriptcentral.com/ejm with your username and password. This will take you through to the Welcome page (To consult the Author Guidelines for this journal, click on the Home Page link in the Resources column) Click on the Author Centre button Click on the submit a manuscript link which will take you through to the Manuscript Submission page Complete all fields and browse to upload your article When all required sections are completed, preview your .pdf proof Submit your manuscript. Editorial Board Editorial team Editors Professor Gordon E Greenley Aston Business School, Aston University, Aston Triangle, Birmingham, , B4 7ET, UK G.E.Greenley@aston.ac.uk Dr Nick Lee Aston Business School, Aston University, Aston Triangle, Birmingham, B4 7ET, UK n.j.lee@aston.ac.uk Book Review Editor Dr John M. Rudd Aston Business School, UK j.m.rudd@aston.ac.uk Publisher Richard Whitfield rwhitfield@emeraldinsight.com Assistant Publisher Mary Miskin mmiskin@emeraldinsight.com Editorial Review Board Mr Ali Bin Khalifa Al-Khalifa, University of Bahrain, Bahrain Professor Nicholas Alexander, University of Wales, UK Professor George J Avlonitis, Athens University of Economics, Greece Professor Michael J Baker, Westburn Publishers, UK John M.T. Balmer, Brunel University, UK Professor Roger Bennett, London Metropolitan University, UK Professor Grete Birtwistle, Glasgow Caledonian University, UK Dr Bjorn Bjerke, King Fahd University of Petroleum & Minerals, Saudi Arabia Dr Stephen Brown, University of Ulster, UK Prof Dr Manfred Bruhn, University of Basel, Switzerland Professor David J Carson, University of Ulster at Jordanstown, UK Professor Sylvia Chetty, Massey University, New Zealand Professor Nicole E Coviello, Wilfrid Laurier University, Canada Professor David W Cravens, Texas Christian University, USA Professor Leslie de Chernatony, The University of Birmingham, UK Dr Kenneth R Deans, University of Otago, New Zealand Elena Delgado-Ballester, Campus de Espinardo, Spain Professor Adamantios Diamantopoulos, University of Vienna, Austria Professor Anne-Marie Doherty, University of Glamorgan, UK Professor Bill Donaldson, The Robert Gordon University, UK Mr John Egan, London Southbank University, UK Professor Kim Shyan Fam, University of Otago, New Zealand Mr Damian Gallagher, Aberystwyth University, UK Pervez N. Ghauri, Kings College London, UK Professor Audrey Gilmore, University of Ulster, UK Professor Christina Goulding, University of Wolverhampton, UK Professor Gordon E Greenley, Aston University, UK Professor Kjell Grønhaug, Norwegian School of Economics and Business Administration, Norway Dr Rob Hamlin, University of Otago, New Zealand Dr Jennifer Harris, The University of New South Wales, Australia Lloyd C Harris, Cardiff Business School, UK Professor Graham J Hooley, Aston Business School, UK Professor Gabor Hovanyi, University of Pecs, Hungary Professor Claes Hultman, Örebro University, Sweden Dr Laszlo Karpati, University of Debrecen, Hungary Professor Erdener Kaynak, Pennsylvania State University, USA Professor David A Kirby, The University of Surrey, UK Professor Philip J Kitchen, University of Hull, UK Simon D Knox, Cranfield University, UK Raymond W LaForge, University of Louisville, USA Dr Meredith Lawley, University of the Sunshine Coast, Australia Professor Veronica Liljander, Swedish School of Econonomics and Buisness Administration, Finland Dr Andrew McAuley, University of Stirling, UK Dr Rosalind McMullan, The Coves Consulting, UK Professor Bill Merrilees, Griffith University, Australia Professor Morgan Miles, Georgia State University, USA Professor Luiz Montinho, University of Glasgow Business School, UK Professor Robert E Morgan, Cardiff Business School, UK Professor Patrick Murphy, University of Notre Dame, USA Aron O'Cass, The University of Newcastle, Australia Mr Thomas O'Toole, Waterford Institute of Technology, UK Professor Adrian J Palmer, University of Gloucestershire, UK Professor Paul G Patterson, The University of New South Wales, Australia Nigel F Piercy, Warwick Business School, University of Warwick, UK Professor Michael Jay Polonsky, Deakin University, Australia Gerard Prendergast, Hong Kong Baptist University, Hong Kong Professor Jonathan E Schroeder, University of Exeter, UK Professor Wai Siu, Hong Kong Baptist University, Hong Kong Peter W Turnbull, The Birmingham Business School, UK Professor Caroline Tynan, Nottingham University Business School, UK Dr Cleopatra A Veloutsou, University of Glasgow, UK Prof Dr Martin Wetzels, Maastricht University, Netherlands Professor Len Tiu Wright, De Montfort University, UK Dr Judith Mary Zolkiewski, Manchester Business School, UK