期刊名称：JOURNAL OF MACROMARKETING ISSN： 0276-1467 出版频率： Quarterly 出版社： SAGE PUBLICATIONS INC, 2455 TELLER RD, THOUSAND OAKS, USA, CA, 91320   出版社网址： http://online.sagepub.com/ 期刊网址： http://jmk.sagepub.com/ 影响因子： 1.429(2015年) 1.075(2014年) 0.946(2013年) 0.846 (2012年) 主题范畴： BUSINESS 期刊简介(About the journal)    投稿须知(Instructions to Authors)    编辑部信息(Editorial Board)    About the journal The Journal of Macromarketing examines important social issues, how they are affected by marketing, and how society influences the conduct of marketing. The journal typically concentrates on these topics: How markets and marketing systems operate Classical and nontraditional examinations of the role of marketing in socio-economic development The origins, growth, and development of marketing history as an activity and marketing thought The marketing of products, services, or programs to enhance the quality of life for consumers, households, communities, countries, and regions Explanatory theory, empirical studies, or methodological treatment of tests for topics of greatest interest to macromarketing scholars, including competition and markets, history, globalization, the environment, socio-economic development, ethics and distributive justice, and quality of life Though primarily a marketing journal, the Journal of Macromarketing also encompasses a wide range of social science and business disciplines, including management, economics, sociology, and history. Abstracting/Indexing Academic Search - Ebsco  Corporate ResourceNET - Ebsco  CRN: Business & Industry  Current Citations Express  Current Contents Connect: Social and Behavioral Sciences edition  EBSCO Business Source: Main Edition  Journal Citation Reports - Social Sciences Edition  MasterFILE - Ebsco  Scopus  Social Sciences Citation Index (Web of Science)  TOPICsearch - Ebsco  VINITI Abstracts Journal Instructions to Authors The Journal of Macromarketing is a scholarly publication that examines the interactions among markets, marketing, and society. Though primarily a marketing journal, JMK is also multidisciplinary and accepts submissions from a wide range of social science and business fields including management, economics, sociology, public and health policy, environmental studies, and history. The Journal features articles on competition and markets, marketing and development, ethics and distributive justice, sustainability, quality of life, the history of marketing, marketing and public policy, marketing and society, and marketing systems and phenomena in the aggregate. Submissions may consist of conceptual papers, empirical studies, or public policy analyses. Submissions whose primary purpose is to advance management practice or refine statistical methodologies are generally not considered suitable for review. Manuscripts are reviewed with the understanding that they: are substantially new; have not been previously published, unless as part of proceedings, without copyrights, distributed by a conference sponsored by the Journal of Macromarketing; have not been previously accepted for publication; are not under consideration by any other publisher; will not be submitted elsewhere until a decision is reached regarding their publication in the Journal of Macromarketing. Different kinds of articles are published in the Journal of Macromarketing. Peer reviewed articles present empirical findings and conceptual models. Introductions to special issues position the subject matter and preview the peer reviewed articles. Invited commentaries confirm or challenge viewpoints expressed in peer reviewed articles, while other invited communications provide compelling insights germane to macromarketing. Book and media reviews evaluate new contributions to the literature. Seminar abstracts summarize papers presented at the annual Macromarketing Conference. Peer reviewed articles published in the Journal of Macromarketing undergo an evaluation process consisting of input from the Editor-in-Chief, an Associate Editor (if applicable), and at least two and usually three outside reviewers who are experts in their respective fields and who are often members of the Editorial Policy or Manuscript Review Boards. Author names and affiliations are removed prior to forwarding a manuscript to reviewers in order to maximize objectivity and to ensure that manuscripts are judged solely on the basis of content, clarity, and contribution to the field. Articles should be written in an interesting, readable manner, and technical terms should be defined. In some circumstances, the Journal will publish an invited manuscript from a noted scholar on a topic deemed of particular interest to the development of the field of macromarketing. Manuscript Preparation and Submission 1. General Considerations Manuscripts must be submitted electronically to the Journal of Macromarketing electronic review system: http://mc.manuscriptcentral.com/jmk. This system requires submitting authors to divide their manuscripts into different components, which are then reassembled as a pdf file available to the editors and reviewers. Manuscripts that reveal author names or are otherwise inappropriately formatted will be returned. Manuscripts should be double-spaced, including references and formatted for letter size (8.5" x 11") paper with 1-inch margins on all four sides. Do not use single spacing anywhere except on tables and figures. Place page numbers in the upper right-hand corner of every page. A .5-inch tab indent should begin each paragraph except those immediately following a heading. Manuscripts ordinarily should be between 8,000 and 12,000 words (inclusive of references and all other items) using Times New Roman 12-point type. Articles of shorter length are also acceptable and encouraged. Please refrain from using first person singular in the text of the manuscript unless it is an invited article or book review. Also, avoid using inefficient “there is (are)” and “it is” phrasing in sentences. For details of manuscript preparation not covered herein, please examine recent issues of the Journal. 2. Submission Process User Account – The Manuscript Central program asks authors to generate an author/reviewer account if one has not been created already. Authors are required to supply their first and last names, email addresses, and macromarketing keywords either chosen from a list of those used previously in the Journal. Title, Abstract, and Keywords – Authors first supply the manuscript title and an abstract. The title should be reasonably short and communicate the main idea of the research. The abstract should not be longer than 150 words and should substantively summarize the article. Five keywords to facilitate electronic access to this manuscript should be listed after the abstract. Given that researchers increasingly rely upon Google Scholar and other search engines, choice of appropriate keywords is imperative to encourage downloads and citations. Body and References – The body of the text and reference list are submitted next. The text should left-justify all headings. Major headings should be in bold with upper- and lowercase letters. Subheadings should be in italics with upper- and lowercase letters. Do not use footnotes in the body of the manuscript. If notes are used, place endnotes in a numbered list after the body of the text and before the reference list. However, please avoid endnotes wherever possible because they interrupt the flow of the manuscript. Acronyms, abbreviations, and jargon are defined unless they are well known (such as FBI) or they can be found in a dictionary. Quotes should include page numbers from the original source. All citations in the text (see below) must have a reference and every reference should be cited. Tables and Figures – Each table and figure should be prepared on a separate page. The data in tables should be arranged so that columns of like materials read down, not across. Non-significant decimal places in tabular data should be omitted. The tables and figures should be numbered in Arabic numerals, followed by brief descriptive titles. Additional details should be footnoted under the table, not in the title. In the text, all illustrations and charts should be referred to as figures. Figures must be clean and crisp and visually appealing. Please be sure captions are included. Within the body of the text, please indicate where tables and figures should appear by inserting something like the following: [Insert Table 1 about here]. Because readers increasingly will be accessing Journal of Macromarketing articles online, authors are encouraged to use high resolution color images wherever appropriate. 3. Reference Citations within Text Citations in the text should include the author's last name and year of publication enclosed in parentheses without punctuation (Smith 2013). If practical, the citation should be placed immediately before a punctuation mark. Otherwise, insert it in a logical sentence break. If a particular page, section, or equation is cited, it should be placed within the parentheses (Smith 2013, p. 350). For multiple authors, use the full citation for up to three authors, for example, (Smith and DuPont 2013) or (Smith, DuPont, and Meier 2013). For more than three authors, use the first author's name with "et al.” (Smith et al. 2013). When two or more citations are within the same parentheses, they should be in alphabetical order by lead author surnames. 4. Reference List Style List references alphabetically, principal author's surname first, followed by publication date. The reference list should be double-spaced with a .5 inch hanging indent. Do not number references. Please see the reference examples below as well as reference lists in recent issues. Be sure that all titles cited in the text appear in the reference list and vice versa. Please provide translations for non-English titles in references, page ranges for articles and for book chapters, and all author/editor names unless they appears as “et al.” in the publication. Books: Smith, Jane R. and John Q. Public (2013), Reference List Style Guidelines. Thousand Oaks, CA: Sage. Edited books: DuPont, Jean, ed. (2013), Handbook of Reference List Style Guidelines. Thousand Oaks, CA: Sage. Periodicals: Horval, Ivan (2013), “An Analysis of Reference Style Guidelines,” Journal of Guidelines, 31 (2), 2-7 [or 31 (June), 2-7]. Excerpts from books or proceedings: Normalverbraucher, Otto (2013), “Be Sure You Proofread Your Submission,” in Reference Style Guidelines, Jean P. DuPont, ed. Thousand Oaks, CA: Sage, 155-62. Unpublished works, such as dissertations, presented papers, research reports, and working papers: Doe, John S. (2013), “A History of Reference Style Guidelines,” doctoral dissertation, Royal Holloway University of London. Kowalski, Jan V. (2013), “A Citation for Every Reference, and a Reference for Every Citation,” paper presented at the 2011 meeting of the Reference Guidelines Association, London, UK (January 6-9). Meier, Hans (2013), “Toward the Standardization of Reference Style Guidelines,” research report, Austrian Reference Guidelines Association (March 4). Pérez, Juan C. (2013), “Reference Style Guidelines in Latin America,” Working Paper No. 9, Office of the Americas, Reference Guidelines Association. Online: Witkowski, Terrence H. (2013), “Guide for Submission of Manuscripts,” (accessed June 1, 2013), [available at http://jmk.sagepub.com]. Other Reference List Guidelines: If an author has two or more entries in the reference list, list them chronologically, earliest first. If two or more works by the same author(s) have the same publication date, letters should differentiate them after the date (e.g. 2013a, 2013b). The author’s name is repeated in full for each entry. 5. Mathematical Notation Mathematical notation must be clear within the text. Equations should be centered on the page. If equations are numbered, type the number in parentheses flush with the right margin. For equations that may be too wide to fit in a single column, indicate appropriate breaks. A marginal note should identify unusual symbols and Greek letters. 6. Permission Guidelines Authors are solely responsible for obtaining all necessary permissions and for paying any associated fees. Permission must be granted in writing by the copyright holder and must accompany the submitted manuscript. Authors are responsible for the accuracy of facts, opinions, and interpretations expressed in the article. Permission is required to reprint, paraphrase, or adapt the following in a work of scholarship or research: Any piece of writing or other work that is used in its entirety (e.g., poems, tables, figures, charts, graphs, photographs, drawings, illustrations, book chapters, journal articles, newspaper or magazine articles, radio/television broadcasts). Portions of articles or chapters of books or of any of the items in the preceding paragraph, if the portion used is a sizable amount in relation to the item as a whole, regardless of size, or it captures the "essence" or the "heart" of the work. Any portion of a fictional, creative, or other nonfactual work (e.g., opinion, editorial, essay, lyrics, commentary, plays, novels, short stories). Any portion of an unpublished work. All published materials are copyrighted by Sage Publications, Inc. Every lead author must sign an electronic contract before an article can be published. Inquiries may be directed to: Terrence H. Witkowski, Ph.D. Professor of Marketing & Director of International Business Programs Editor, Journal of Macromarketing California State University, Long Beach Long Beach, CA 90840 562-985-4766 witko@csulb.edu Submissions should be sent to: http://mc.manuscriptcentral.com/jmk. Editorial Board Previous Editors: George Fisk, Emory University 1981-1983 Stanley J. Shapiro, Simon Fraser University 1983-1986 Robert W. Nason, Michigan State University 1987-1997 Luis Dominguez, Florida Atlantic University 1998-2000 Sandy Grossbart, University of Nebraska, Lincoln 2001-2003 Clifford J. Shultz II, Loyola University Chicago 2004-2009 Associate Editors: Alan Bradshaw Royal Holloway, University of London, UK Marilyn Liebrenz-Himes George Washington University, USA Pierre McDonagh Dublin City University Alexander Nill University of Nevada Mark Peterson Florida Atlantic University, USA Andrea Prothero University College, Dublin Clifford J. Shultz, II Loyola University Chicago M. Joseph Sirgy Virginia Tech, USA Editorial Policy Board: Stacey Baker University of Wyoming Alan Bradshaw Royal Holloway, University of London, UK Jack Cadeaux University of New South Wales Sylvain Charlebois University of Guelph (Canada) Bettina Cornwell University of Oregon O.C. Ferrell University of New Mexico, USA Alexandra Ganglmair-Wooliscroft University of Otago, New Zealand James W. Gentry University of Nebraska, Lincoln Sanford Grossbart University of Nebraska, Lincoln Michaela Haase Freie Universität Berlin, Germany Ronald P. Hill Villanova University Shelby D. Hunt Texas Tech University, USA Annamma Joy University of British Columbia, Canada William E. Kilbourne   Thomas A. Klein University of Toledo Eugene Laczniak Marquette University Roger A. Layton University of New South Wales Marilyn Liebrenz-Himes George Washington University, USA Pierre McDonagh Dublin City University John Mittelstaedt University of Wyoming Robert Mittelstaedt University of Nebraska, Lincoln Robert W. Nason Michigan State University, USA Alexander Nill University of Nevada Las Vegas, USA Tony Pecotich University of Western Australia Mark Peterson University of Wyoming Pia Polsa Swedish School of Economics Andrea Prothero University College, Dublin Don R. Rahtz College of William and Mary William Redmond Indiana State University Terri Rittenburg University of Wyoming Stanley J. Shapiro Simon Fraser University Anusorn Singhapakdi Old Dominion University, USA M. Joseph Sirgy Virginia Tech, USA Mark Tadajewski Durham University, UK William Wilkie University of Notre Dame Terrence H Witkowski California State University, Long Beach Ben Wooliscroft University of Otago, New Zealand Kenneth Yap The University of Western Australia Detlev Zwick York University, UK Manuscript Review Board: Richard P. Bagozzi University of Michigan, USA Stacey Baker University of Wyoming Gary J. Bamossy Georgetown University, USA Suzanne Beckmann Copenhagen Business School, Denmark Russell W. Belk York University Józef Berács Corvinus University of Budapest Jean J. Boddewyn Baruch College, City University of New York, Professor Emeritus Seth Buatsi Kwame Nkrumah University of Science & Technology Lauranne Buchanan Thunderbird - American Graduate School of International Management Steven M. Burgess University of Cape Town, South Africa Timothy Burkink University of Nebraska Jack Cadeaux University of New South Wales S. Tamer Cavusgil Georgia State University Sylvain Charlebois University of Guelph (Canada) Bettina Cornwell University of Oregon Nikhilesh Dholakia University of Rhode Island Susan Dobscha Bentley College Ahmet Ekici Bilkent University, Turkey Karin M. Ekström University of Borås O.C. Ferrell University of New Mexico, USA Gavan Fitzsimons Duke University Ronald Fullerton American University in Cairo, Egypt James W. Gentry University of Nebraska, Lincoln Guliz Ger Bilkent University, Ankara, Turkey Charles S. Goodman University of Pennsylvania, USA Kjell Gronhaug Norwegian School of Economics and Business Administration, Bergen Sanford Grossbart University of Nebraska, Lincoln Gregory T. Gundlach University of North Florida Ronald P. Hill Villanova University Morris B. Holbrook Columbia Business School, United States Douglas B. Holt Oxford University Renee S. Hughner Arizona State University, USA Shelby D. Hunt Texas Tech University, USA Frédéric Jallat ESCP-EAP European School of Management, France Kamel Jedidi Columbia University, USA Annamma Joy University of British Columbia, Canada Carol Kaufman-Scarborough Rutgers - The State University of New Jersey William Keep Quinnipiac University William E. Kilbourne   Thomas C. Kinnear University of Michigan, USA Thomas A. Klein University of Toledo Eugene Laczniak Marquette University Roger A. Layton University of New South Wales Dong-Jin Lee Yonsei University Donald Lehmann Columbia University, USA Robert Lusch University of Arizona Naresh Malhotra Georgia Institute of Technology, USA David Marshall University of Queensland Pierre McDonagh Dublin City University John Mittelstaedt University of Wyoming Robert Mittelstaedt University of Nebraska, Lincoln Michael P. Mokwa Arizona State University, USA Elizabeth Moore University of Notre Dame Patrick E. Murphy University of Notre Dame Robert W. Nason Michigan State University, USA Alexander Nill University of Nevada Las Vegas, USA John O'Shaughnessy Columbia University, USA Glenn S. Omura Michigan State University, USA Marta Ortiz-Buonafina Florida International University Yigang Pan York University Tony Pecotich University of Western Australia Jaqueline Pels Universidad Torcuato di Tella, Argentina Mark Peterson University of Wyoming Andrea Prothero University College, Dublin Don R. Rahtz College of William and Mary Alliah Hanim Mohd Salleh Universiti Kekangsaan Malaysia A. Coskun Samli University of North Florida Ronald Savitt University of Vermont Jonathan Schroeder Rochester Institute of Technology, USA Stefan Schwarzkopf Copenhagen Business School, Denmark Stanley J. Shapiro Simon Fraser University Eric H. Shaw Florida Atlantic University Daniel Sheinin University of Rhode Island Clifford J. Shultz, II Loyola University Chicago Anusorn Singhapakdi Old Dominion University, USA M. Joseph Sirgy Virginia Tech, USA Mark Tadajewski Durham University, UK Robert Tamilia University of Quebec at Montreal Rohit Varman Indian Institute of Management Calcutta, India Irena Vida University of Ljubljana Madhu Viswanathan University of Illinois, Urbana-Champaign, USA Daniel Westbrook Georgetown University, USA William Wilkie University of Notre Dame Jerome Williams The University of Texas at Austin, USA Nan Zhou City University of Hong Kong Lilia Ziamou Baruch College, City University of New York