期刊名称：INTERNATIONAL JOURNAL OF ADVERTISING ISSN： 0265-0487 出版频率： Bi-monthly 出版社： ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD, 2-4 PARK SQUARE, MILTON PARK, ABINGDON, ENGLAND, OXON, OX14 4RN   出版社网址： http://www.warc.com/ 期刊网址： http://www.internationaljournalofadvertising.com/ 影响因子： 1.169(2015年) 1.094(2014年) 1.754(2013年) 2.311 (2012年) 1.903(2011年) 主题范畴： BUSINESS;    COMMUNICATION 期刊简介(About the journal)    投稿须知(Instructions to Authors)    编辑部信息(Editorial Board)    About the journal The International Journal of Advertising (IJA) publishes original contributions on all aspects of marketing communications from the academic, practitioner and public policy perspectives. It includes: advertising and media, direct marketing, sales promotions, sponsorship, public relations and integrated marketing communications (IMC). There are three features that distinguish IJA, which collectively provide a unique position for the journal. 1) IJA focuses on issues of concern to practitioners, academics and policy-makers from a conceptual perspective. 2) IJA has an underlying interest in public policy relating to marketing communications, which is regularly addressed in the journal and in frequent special issues. 3) The make-up of the IJA Editorial Advisory Board provides a comprehensive and genuinely international pool of reviewers. Each submission is assessed by three reviewers in a double-blind process. Instructions to Authors Submissions Please submit your manuscript online at www.editorialmanager.com/i-j-a in MS Word. If you have any questions or difficulties, please contact Manuela Calascibetta, the Production Assistant, at ijaeditor@warc.com. Hard copy submissions of manuscripts via postal or courier service will no longer be accepted. Any file properties that might identify the author will be removed before review to ensure anonymity. Submissions in Adobe PDF format are also accepted. A manuscript will be accepted only on the understanding that it is an original contribution which has not been published previously and is not under consideration for publication elsewhere. Contributions are sent to three independent reviewers in a double-blind procedure prior to publication decision.   Guidelines for Contributors Articles accepted to the journal are generally of between 4,000 and 6,000 words in length, excluding illustrations, tables and bibliography, but shorter articles will be considered. The entire manuscript, including reference list and figure captions, should be presented as A4 double-spaced typescript. All pages must be numbered consecutively. When you submit your paper at www.editorialmanager.com/i-j-a, it is essential to provide all the details requested on the online form. These details include: a full title; an abstract not exceeding 150 words; contact details of the corresponding author and, where relevant, co-authors; and finally the relevant classification(s) of your paper. Please attach a fully blinded version of your paper as a "Manuscript". If you wish to send in a covering letter, title page or author biography, you may do so as a "Covering Letter". Once you have done this you can then assign a description to each element, such as "Biography". You can submit figures as a separate document or within the text of the manuscript, but please ensure that all figures and pictures are in an editable format (i.e. not a .jpg). Style and content Style should be clear and concise. A journal is not a textbook or a thesis. Short papers have more chance of acceptance. Numbers of references should not be excessive for the length of the paper. Make complex technical or statistical data intelligible to non-specialists (e.g. by diagrams, charts and tables). Samples should represent the populations relevant to the study. As a general rule, student samples will not be considered unless relevant. Describe sample surveys and other data collection methods in enough detail for an expert to assess their validity perhaps in an Appendix. Avoid footnotes and make necessary acknowledgments at the beginning or end. Number (1,2,3) main headings and up to two orders of subheadings within the text. We render spellings generally consistent with the Chambers English Dictionary. Abbreviations Abbreviations if used, the terms should first be written out in full followed by their abbreviation in parenthesis, preferably in capitals without full stops. Tables Tables should be numbered consecutively and given adequate titles or headings. The tables must be referred to in text. They should supplement rather than duplicate text data. Illustrations Illustrations should be large and clear. Captions should be supplied and all illustrations must be cited in text as Figure 1, Figure 2, etc and numbered accordingly. Please send electronic images in a suitable resolution for publication. References If an author is cited in text a date should follow in brackets, with the full details given in a reference list in alphabetical order at the end of the text. Multiple entries by one author or a set of authors in the same year should be postscript a, b (1981a, 1981b, 1981c), etc. The list of references should follow the conventions illustrated by the following examples: 1.Journal articles Jones, J. & Zufryden, F. (1981) ‘Relating deal purchases and consumer characteristics to repeat purchase probability’, Journal of the Market Research Society, 23(1), pp. 84–99.< 2. Books Fulop, C. (1981) Advertising, Competition and Consumer Behaviour. London: Holt, Rinehart and Winston. 3. Articles in books Plummet, J. (1978) ‘A theoretical view of advertising communication’, in Marketing Management and Administrative Action, (Ed.) Britt, S. & Boyd, H. 4th edition, pp. 376–382. New York: McGraw-Hill. References which have not been published are acceptable only if ‘in press’. References in languages other than English may be published as submitted. Proofs Page proofs will be sent to the author for correction of typographical errors and other essential changes only. In the case of two or more authors please indicate to whom the proofs should be sent. Permission to Reproduce If illustrations are borrowed from published sources, written permission must be obtained from the copyright holder and a credit line acknowledging the source added to the caption. Such permission must also be obtained and acknowledged for quotations totalling more than 250 words and for tables borrowed verbatim from published sources. Permission letters should accompany the manuscript, but if you have been unable to obtain them please point this out. With shorter quotations a bibliographic credit is sufficient. Offprints One copy of the issue in which their article appears will be sent to each named contributor. Additional copies may be purchased at proof stage. IJA appreciates the time and energy required to prepare a paper, and we are grateful to all our contributors. While we receive far more submissions than we can publish, we are always looking for new sources of important and useful ideas. Thank you for your interest.     Editorial Board Editor Charles R. ‘Ray’ Taylor is the John A. Murphy Professor of Marketing at Villanova University and Senior Research Fellow at the Center for Marketing and Public Policy Research. He received his PhD from Michigan State University. He is a Past-President of the American Academy of Advertising. He also serves on the Board of Directors of the Korean Academy of Marketing Science. His primary research interests are in the areas of international advertising and advertising regulation. Email: ijaeditor@warc.com    Associate Editors   Lars  Bergkvist  Stockholm University  Chang-Hoan  Cho  Yonsei University  John  Kozup  Villanova Center of Marketing and Public Policy Reserach  Wei-Na  Lee  The University of Texas  Gerard  Prendergast  Hong Kong Baptist University  Edith  Smit  Univeristy of Amsterdam    Editorial Advisory Board   Tim  Ambler  London Business School  Saravudh  Anantachart  Chulalongkorn University  Bradley  Barnes  University of Kent  Mickey  Belch  San Diego State University  Richard  Beltramini  Wayne　State University  Eduordo  Brioschi  Università Cattolica  Steven  Burgess  University of Cape Town, South Africa  Michael  Capella  Villanova University  Les  Carlson  University of Nebraska-Lincoln  Albert  Caruana  University of Malta  Paulo  Catalfomo  University of Turin  Chingching  Chang  National Chengchi University  Dae Ryun  Chang  Yonsei University  Bettina  Cornwell  University of Michigan  Samuel  Craig  New York University  Steve  Edwards  Southern Methodist University  Richard  Elliott  University of Bath  Mike  Ewing  Monash University  Ron  Faber  University of Minnesota  Paul  Farris  University of Virginia  Maggie  Geuens  Ghent University  Louisa  Ha  Bowling Green State University  Chris  Hackley  Royal Holloway University of London  Flemming  Hansen  Copenhagen Business School  Jisu  Huh  University of Minnesota  Kineta  Hung  University of Hong Kong  John Philip  Jones  Syracuse University  Michael  Kamins  University of Southern California  Kiran  Karande  Old Dominion University  Jeremy  Kees  Villanova University  Rachel  Kennedy  Ehrenberg-Bass Institute, Uni SA  Philip  Kitchen  Hull Business School  Eunju  Ko  Yonsei University  Rick  Kolbe  Kent State University  Scott  Koslow  University of Waikato  Arthur  Kover  Fordham and Yale Universities  Dean  Krugman  University of Georgia  Hyokjin  Kwak  Drexel University  Russ  Laczniak  Iowa State University  Judie  Lannon  Market Leader  Doo Hee  Lee  Korea University  Hairong  Li  Michigan State University  May  Lwin  Nanyang Technological University  Edward  Malthouse  Northwestern University  Colin  McDonald  McDonald Research  Paul  Michell  Leeds University Business School  Agnes  Nairn  E.M. Lyon Business School  Peter  Neijens  University of Amsterdam  Michelle  Nelson  University of Illinois at Urbana-Champaign  Shintaro  Okazaki  Autonomous University of Madrid  Hye-Jin  Paek  Michigan State University  Stan  Paliwoda  University of Strathclyde  Patrick  de Pelsmacker  University of Antwerp  Joseph  Phelps  University of Alabama  Barbara  Phillips  University of Saskatchewan  Leonard  Reid  University of Georgia  John  Rossiter  University of Wollongong  Herbert  Rotfeld  Auburn University  Julie  Ruth  Rutgers School of Business–Camden  Marko  Sarstedt  Ludwig Maximillians University  Sheila  Sasser  Eastern Michigan University  Don  Schultz  Northwestern University  Manfred  Schwaiger  Ludwig Maximillians University  John  Scriven  South Bank University  Janas  Sinclair  University of North Carolina  David  Stewart  University of California, Riverside  Max  Sutherland  Bond University  Ralf  Terlutter  University of Klagenfurt  Mike  Waterson  The Advertising Association  Douglas  West  Birmingham Business School  Gary  Wilcox  University of Texas at Austin  Brian  Young  University of Exeter  Seounmi  Youn  Emerson College