期刊名称：JOURNAL OF MARKETING RESEARCH ISSN： 0022-2437 出版频率： Bi-monthly 出版社： SAGE PUBLICATIONS INC, 2455 TELLER RD, THOUSAND OAKS, USA, CA, 91320   出版社网址： http://www.marketingpower.com/ 期刊网址： http://www.marketingpower.com/content1054.php 影响因子： 3.109(2015年) 2.256(2014年) 2.66(2013年) 2.254 (2012年) 2.517(2011年) 主题范畴： BUSINESS 期刊简介(About the journal)    投稿须知(Instructions to Authors)    编辑部信息(Editorial Board)    About the journal Journal of Marketing Research is written for those academics and practitioners of marketing research who need to be in the forefront of the profession and in possession of the industry's cutting-edge information. JMR publishes articles representing the entire spectrum of research in marketing.  The editorial content is peer-reviewed by an expert panel of leading academics. Articles address the concepts, methods, and applications of marketing research that present new techniques for solving marketing problems. contribute to marketing knowledge based on the use of experimental, descriptive, or analytical techniques. review and comment on the developments and concepts in related fields that have bearing on the research industry and its practices. In each issue, there are articles that pertain to new marketing research-related methods and techniques, clarifications of marketing research methodology and practice, and the state of the art in marketing research. Instructions to Authors Manuscript and Electronic Preparation Submit your manuscript electronically to e-mail: jmr@ama.org: Russell S. Winer EDITOR Cindi Privitera ASSISTANT TO THE EDITOR Stern School of Business New York University 44 W.4th Street New York, NY 10012 (Do not submit final copies until directed to do so by the editor. Please refer to the section "Preparing the Final Version and Editing Style Rules" when preparing the final version for publication.) The manuscript should be saved in Adobe Portable Document Format (PDF) and submitted by e-mail to JMR. Send one PDF file that contains all text, references, tables, figures and exhibits. Manuscripts should not exceed fifty (50) pages, inclusive of all text, tables, figures, appendices, and so on. Do not lock the PDF file because the JMR office will need to remove identifying information such as author's name and affiliation. Authors should keep an exact, extra copy of the manuscript for future reference. PDF files allow automatic file compression, file concatenation, and, more important, manuscripts to have an identical appearance when viewed on almost any computer. If you are unable to submit your manuscript by e-mail as a PDF, you may mail five (5) paper copies of your manuscript - but (regrettably) the processing of your manuscript will take significantly longer. All manuscripts must be double-spaced (including references) in 12-point font, with pages numbered consecutively throughout the entire paper. (The title page is page one.) Allow margins of at least one inch on all four sides. Papers should be left justified; do not justify the right-hand margin. Type on one side of the paper only. If we receive a file that does not conform to the above requirements, we will inform the author(s) and will not begin the review process until the corrected file is received. What Goes Where First page: Name of author(s) and title; author(s) footnote, including present positions, complete address, telephone number, fax number, email address, and any acknowledgment of financial or technical assistance. Second page: Title of paper (without author's name) and a brief abstract of no more than 50 words substantively summarizing the article. It should be informative, giving the reader a "taste" of the article. Next: The text with major headings centered on the page and subheadings flush with the left margin. Then: Tables, numbered consecutively, each on a separate page. If tables appear in an appendix, they should be numbered separately and consecutively, as in Table A-1, A-2, and so on. Next: Figures, numbered consecutively, each placed on a separate page. If tables appear in an appendix, they should be numbered separately, as in Figure A-1, A-2, etc. Last: References, typed double spaced in alphabetical order by author's last name. Mathematical Notation Mathematical notation must be clear within the text. Equations should be centered on the page. If equations are numbered, type the number in parentheses flush with the left margin. Unusual symbols and Greek letters should be identified by a marginal note. If equations are too wide to fit in a single column, indicate appropriate breaks. Please avoid using Equation Editor for simple in-line mathematical copy, symbols, and equations. Type these in Word instead, using the “Symbol?function when necessary. For example, all Greek characters; simple superscripted or subscripted characters; plus, minus, greater than (or equal to)/less than (or equal to), and so forth, can all be done by simply typing the characters in Word. For display equations or in-line characters that use multiple levels, stacked super- and subscripts, or any character not available in Word’s “Symbol?menu, use of Equation Editor is appropriate. In addition, please avoid stacking in-line equations. If the equation is difficult, place it as a display rather than in line and number it accordingly. Tables Tables should consist of at least four columns and four rows; otherwise they should be left as in-text tabulations or their results should be integrated in the text. The table number and title should be typed on separate lines, centered. Use only horizontal rules. Designate units (e.g., %, $) in column headings. Align all decimals. Refer to tables in text by number. Avoid using "above," "below," and "preceding." If possible, combine closely related tables. Indicate placement in text. Make sure the necessary measures of statistical significance are reported with the table. Figures and Camera-Ready Artwork Figures should be prepared professionally on disk and as camera-ready copy. Label both vertical and horizontal axes. The ordinate label should be centered above the ordinate axis; the abscissa label should be placed beneath the abscissa. Place all calibration tics as well as the values outside of the axis lines. The figure number and title should be typed on separate lines, centered. When a manuscript has been accepted, complex tables and all figures must be on disk and camera-ready. Table and figure headings should be typed on a separate page and attached to the appropriate camera-ready art. These titles will be set in our own typeface. Lettering should be large enough to be read easily with 50% reduction. Any art not done on a computer graphics program should be professionally drafted in India ink. Do not submit camera-ready art until your manuscript has been accepted. If the artwork is completed, submit photocopies. Reference Citations Within the Text Citation in the text should be by the author's last name and year of publication, enclosed in parentheses without punctuation: "(Kinsey 1960)." If practical, the citation should stand by a punctuation mark. Otherwise, insert it in a logical sentence break. If you use the author's name within the sentence, there is no need to repeat the name in the citation; just use the year of publication in parentheses, as in "...The Howard Harris Program (1966)." If a particular page, section, or equation is cited, it should be placed within the parentheses: "(Kinsey 1960, p. 112)." For multiple authors, use the full citation for up to three authors; for four or more, use the first author's name followed by "et al." (no italics). A series of citations should be listed in alphabetical order and separated by semicolons: (Donnelly 1961; Kinsey 1960; Wensley 1981). Reference List Style References are to be listed alphabetically, last name first, followed by publication date in parentheses. Use full first name, not just initials. The reference list should be typed double spaced on a separate page. Do not use indents, tabs, or symbols to delineate your paragraphs. Instead, use two hard returns between each reference. Authors are responsible for the accuracy of their references. Check them carefully. Single- and multiple-author references for books: Donnelly, James H. and William R. George (1981), Marketing of Services. Chicago: American Marketing Association. Single- and multiple-author reference for periodicals (include author's name, publication date, article title, complete name of periodical, volume number, month of publication, and page numbers): Wensley, Robin (1981), "Strategic Marketing: Betas, Boxes, or Basics," Journal of Marketing, 45 (Summer), 173-82. Single- and multiple-author reference for an article in a book edited by another author(s): Nevin, John R. and Ruth A. Smith (1981), "The Predictive Accuracy of a Retail Gravitation Model: An Empirical Evaluation," in The Changing Marketing Environment, Kenneth Bernhardt et al., eds. Chicago: American Marketing Association. If an author appears more than once, substitute four hyphens (this will appear as a 1-inch line when typeset) for each author's name (do not use underlines): Fornell, Claes and David F. Larcher (1981a), "Evaluating Structural Equation Models with Unobservable Variables and Measurement Error," Journal of Marketing Research, (February), 39-50. ---- and ---- (1981b), "Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics," Journal of Marketing Research, 18 (August). If two or more works by the same author have the same publication date, they should be differentiated by letters after the date. The letter also should appear with the citation in the text: Day, George (1981a), "Analytical Approaches to Strategic Market Planning," in Review of Marketing 1981, Ben Enis and Kenneth J. Roering, eds. Chicago: American Marketing Association. ---- (1981b), "The Product Life Cycle: Analysis and Applications Issues," Journal of Marketing, 45 (Fall), 60-67. References to unpublished works, such as doctoral dissertations and working papers, should be included in the references list as follows: Coughlin, Maureen (1980), "Fear of Success: Reaction to Advertising Stimuli and Intention to Purchase," doctoral dissertation, City University of New York. Technical Appendix To improve the readability of the manuscript, any mathematical proof or development that is not critical to the exposition of the main part of the text may be placed in a technical appendix. Readability JMR manuscripts are judged not only on the depth and scope of the ideas presented and their contributions to the field, but also on their clarity and whether they can be read and understood. Readers have varied backgrounds. Hence, the following guidelines should be followed: Write in an interesting, readable manner with varied sentence structure. Use as little passive voice as possible. Avoid using technical terms that few readers are likely to understand. If you use these terms, include definitions. Remember: The journal is designed to be read, not deciphered. Keep sentences short so the reader does not get lost before the end of a sentence. Review Procedure The procedures guiding the selection of articles for publication in JMR require that no manuscript be accepted until after it has been reviewed by the editor and at least two members of the editorial review board. The decision of the editor to publish the manuscript is influenced considerably by the judgments of these advisors, who are experts in their respective fields. The author's name and credentials are removed prior to forwarding a manuscript to reviewers to maximize objectivity and ensure that a manuscript is judged solely on the basis of it content and contribution to the field. Acceptance Criteria All manuscripts are judged on their contributions to the advancement of the science and/or practice of marketing. All articles are expected to follow the rules for scholarly work, namely: Use references to previous work when developing your model or theory. Do not assume other work on the subject does not exist, giving yourself credit for all the ideas in your manuscript. When data collection is discussed, consider the relevance of the sample to the subject matter. Carefully chosen sample groups are preferable to haphazardly chosen subjects who have little knowledge of or relevance to the subject being studied. Give as much information as possible about the characteristics of the sample and its representativeness of the population being studied. Do not ignore the nonrespondents. They might have different characteristics than the respondents. Give consideration to the limitations of your study, model, and/or concepts and discuss these in your manuscript. Be objective. Use appropriate statistical procedures. Address the reliability and validity of any empirical findings. Preparing the Final Version and Editing Style Rules After a manuscript is accepted for publication, the final version must be submitted electronically. The electronic copy should contain the entire manuscript, including tables, figures, footnotes, and references, as well as author bios and executive summaries. Although authors may prepare the electronic copy using almost any word processing software that is Macintosh or IBM compatible, submission of the material using Word (any version) for Windows is preferred. LaTeX, PCTeX, OzTeX, Scientific Word, or any other form of TeX is incompatible with AMA's publishing software and therefore is not acceptable. Please note the following guidelines when preparing the final version. The AMA follows its own supplementary house style so that articles in the same issue will not have conspicuously different styles. However, the AMA uses its style in accordance with the Chicago Manual of Style:The Essential Guide for Writers, Editors, and Publishers, 15th ed., Chicago: University of Chicago Press, 2003. In addition, Merriam Webster's Collegiate Dictionary, 11th edition, is used. The abstract should be written in third person. Whenever possible, authors should use active voice, as the passive voice is wordier and often comparatively clumsy. When passive voice is used excessively, it can make expression seem vague and evasive. If an author prefers passive voice, then the article setup should be in active voice only, for example, "In the next section, we compare two theoretically based message design strategies." For a single author, however, passive voice is acceptable; use active voice sparingly except for article setup. For single authors, the royal "we" is not acceptable. Per Webster's, the AMA distinguishes between words such as enable vs. allow, whereas and although vs. while, due to vs. because of, based on vs. on the basis of, believe vs. feel, and so on. If you have specific questions about this style, please contact the journal's technical editor. Italics should only be used for emphasis, for definition of a term or set of terms, and for certain statistical abbreviations (p). Foreign words that are familiar and/or can be found in the main part of Webster's, such as a priori, are not italicized. Always spell out acronyms on first use, unless universally known (e.g., IBM, AIDS, AT&T). At all times, an author's meaning should be upheld. During copy editing, if the author's meaning has been changed, it is the journal's policy to respect the author's desire to change back to the original wording. To assist the copy editor in ensuring the accuracy of the article, please make note of any technical terms or field-specific jargon that should not be modified during the editing process. This can be done on the second page of the document, directly following the abstract. Footnotes should not be used for reference purposes and should be avoided if possible. If necessary to improve the readability of the text, a few footnotes may be included. They should appear double-spaced on a separate page and be numbered consecutively throughout the text.  Other Information All published material is copyrighted by the American Marketing Association with future-use rights reserved. This does not limit the author's right to use his or her own material or place it in future works, provided full credit is given to the American Marketing Association. For details on manuscript preparation not covered here, see Chicago Manual of Style: The Essential Guide for Writers, Editors, and Publishers, 15th edition, Chicago: University of Chicago Press, 2003. For specific questions on content or editorial policy, contact the editor. Editorial Board Jennifer Aaker Stanford University Andrew Ainslie University of California Joseph W. Alba University of Florida Greg Allenby Ohio State University Erin Anderson INSEAD Dan Ariely Massachusetts Institute of Technology Neeraj Arora University of Wisconsin Barry L. Bayus University of North Carolina David Bell University of Pennsylvania James R. Bettman Duke University Douglas Bowman Emory University Eric Bradlow University of Pennsylvania Susan M. Broniarczyk University of Texas Bart Bronnenberg University of California Randolph E. Bucklin University of California Ziv Carmon INSEAD Yuxin Chen New York University Pradeep Chintagunta University of Chicago Imran Currim University of California Marnik Dekimpe Tilburg University and Catholic University Leuven Preyas Desai Duke University Wayne S. DeSarbo Pennsylvania State University Rohit Deshpand?/B> Harvard University Ravi Dhar Yale University William R. Dillon Southern Methodist University Shantanu Dutta University of Southern California Tülin Erdem University of California Peter Fader University of Pennsylvania Hubert Gatignon INSEAD Sachin Gupta Cornell University Sunil Gupta Columbia University Dominique Hanssens University of California Teck Ho University of California, Berkeley Stephen J. Hoch University of Pennsylvania Christopher Hsee University of Chicago  Joel C. Huber Duke University J. Jeffrey Inman University of Pittsburgh Chris Janiszewski University of Florida Sandy Jap Emory University Gita Johar Columbia University Vrinda Kadiyali Cornell University Wagner A. Kamakura Duke University Punam A. Keller Dartmouth College Amna Kirmani University of Maryland  Ran Kivetz Columbia University Aradhna Krishna University of Michigan Lakshman Krishnamurthi Northwestern University Nirmalya Kumar London Business School Angela Lee Northwestern University Peter S.H. Leeflang University of Groningen Donald R. Lehmann Columbia University Katherine N. Lemon Boston College John G. Lynch Jr. Duke University Puneet Manchanda University of Chicago Carl Mela Duke University Geeta Menon New York University Joan Meyers-Levy University of Minnesota William L. Moore University of Utah Christine Moorman Duke University Sridhar Moorthy University of Toronto Eitan Muller Tel Aviv University Scott Neslin Dartmouth College Nathan Novemsky Yale University Stephen M. Nowlis Arizona State University Michel Pham Columbia University Ambar G. Rao Washington University Ram C. Rao University of Texas Vithala R. Rao Cornell University Brian T. Ratchford University of Texas, Dallas  John H. Roberts University of New South Wales and London Business School Peter Rossi University of Chicago Gary J. Russell University of Iowa Roland T. Rust University of Maryland P.B. (Seethu) Seetharaman Rice University Ron Shachar Tel Aviv University and Duke University Baba Shiv Stanford University Steven M. Shugan University of Florida Duncan I. Simester Massachusetts Institute of Technology Itamar Simonson Stanford University Dilip Soman University of Toronto V. Srinivasan Stanford University Jan-Benedict Steenkamp Tilburg University K. Sudhir Yale University Mita Sujan Tulane University Gerard J. Tellis University of Southern California Christophe Van den Bulte University of Pennsylvania Harald van Heerde Tilburg University Naufel Vilcassim London Business School Miguel Villas-Boas University of California Michael Wedel University of Michigan Barton Weitz University of Florida Klaus Wertenbroch INSEAD  Valarie Zeithaml University of North Carolina, Chapel Hill Florian Zettelmeyer University of California, Berkeley