期刊名称：JOURNAL OF MARKETING ISSN： 0022-2429 出版频率： Bi-monthly 出版社： SAGE PUBLICATIONS INC, 2455 TELLER RD, THOUSAND OAKS, USA, CA, 91320   出版社网址： http://www.marketingpower.com/ 期刊网址： http://www.marketingpower.com/AboutAMA/Pages/AMA%20Publications/AMA%20Journals/Journal%20of%20Marketing/JournalofMarketing.aspx 影响因子： 3.885(2015年) 3.938(2014年) 3.819(2013年) 3.368 (2012年) 5.472(2011年) 主题范畴： BUSINESS 期刊简介(About the journal)    投稿须知(Instructions to Authors)    编辑部信息(Editorial Board)    About the journal For more than six decades, Journal of Marketing, established in 1936, has been the recognized leader in its field. Journal of Marketing is positioned as the premier, broad-based, scholarly journal of the marketing discipline that focuses on substantive issues in marketing and marketing management. Articles in Journal of Marketing are peer reviewed by an experienced and highly respected editorial review board, guaranteeing thought-provoking, in-depth articles that cover the marketing arena. The journal is designed to bridge the gap between theory and application. The journal is widely circulated with a diverse readership that includes both practitioners and academics, including leading scholars who work in universities, profit and nonprofit organizations, and government institutions. It is read internationally by marketers in education, manufacturing, finance, health care, and other industries. By design, Journal of Marketing publishes articles on a variety of topics contributing to the advancement of the science and/or practice of marketing. As a literature-based scholarly journal, Journal of Marketing is committed to publishing a broad spectrum of conceptual and empirical articles that make a new theoretical and/or substantive contribution to the field. Articles in Journal of Marketing furnish information on marketing needs and trends that: demonstrate new techniques for solutions to marketing problems. review those trends and developments by reporting research. contribute generalizable, validated findings. present new ideas, theories, and illustrations of marketing thought and practice.   Instructions to Authors For Authors Articles in Journal of Marketing concentrate on marketing needs and trends that demonstrate new techniques for solutions to marketing problems, review those trends and developments by reporting research, contribute generalizable and validated findings, and present new ideas, theories, and illustrations of marketing thought and practice. The information on each of the pages listed below is designed to help our potential authors submit their best work to JM. Manuscript Central: Allows authors to submit manuscripts through a multi-step online submission process. Be sure to carefully read the guidelines prior to submission. Submission Guidelines: Formatting requirements necessary for properly preparing a manuscript for submission to JM. Accepted Manuscript Guidelines: Outlines how to compile and submit final files for an unconditionally accepted article. AMA Editorial Policy: Indicates when manuscripts are and are not eligible for consideration based on conflict of interest, etc. Editorial Statement & Goals: Addresses the type of content JM seeks to publish. Suggestions for Authors: Important advice for authors to consider prior to submission. FAQ ?Frequently asked questions from submitting authors. Appeals Process: Criteria for determining grounds for an appeal of a decision and instructions for submitting an appeal. Policy on Previously Rejected Manuscripts: Important information regarding resubmission of previously rejected manuscripts. Editorial Board JM Staff Contacts  Ajay K. Kohli, Editor Gary T. and Elizabeth R. Jones Chair in Marketing College of Management Georgia Institute of Technology 800 West Peachtree Street NW Atlanta, GA 30308 Tel: (404) 894-4353 E-mail: ajay.kohli@mgt.gatech.edu  Christopher Bartone, Assistant to the Editor Tel: (312) 542-9029 Fax: (312) 922-3763 E-mail: jom@ama.org Siva K. Balasubramanian, Web Editor Harold L. Stuart Professor of Marketing and Associate Dean Stuart School of Business Illinois Institute of Technology 565 West Adams Street, Suite 426 Chicago, IL 60661 Tel: (312) 906-6516 E-mail: siva.jmwebsite@gmail.com Sandeep Krishnamurthy, Book Review Editor Associate Professor of E-Commerce and Marketing Business Administration Program University of Washington, Bothell 18115 Campus Way NE, Room UW1-233 Bothell, WA 98011-8246 Tel: (425) 352-5229 Fax: (425) 352-5277 E-mail: sandeepresearch@gmail.com Richard J. Lutz, AMA Vice President of Publications J. C. Penney Professor of Marketing Department of Marketing Warrington College of Business Administration University of Florida 212 Bryan Hall, P.O. Box 117155 Gainesville, FL 32611-7155 Tel: (352) 273-3273 Fax: (352) 846-0457 E-mail: richard.lutz@cba.ufl.edu AMERICAN MARKETING ASSOCIATION 311 South Wacker Drive, Suite 5800 Chicago, IL 60606-5819 Main Switchboard: (800) AMA-1150 or (312) 542-9000 EDITORIAL STAFF Francesca V. Cooley, Managing Editor Christopher Bartone, Assistant to the Editor Andy Seagram, Technical Editor Mary Loye, Graphics Editor ADVERTISING STAFF Richard Ballschmiede, Advertising Sales Director Phone: (312) 542-9076 Fax: (312) 922-3763  E-mail: rballschmiede@ama.org Sally Schmitz, Publications Production Manager Phone: (312) 542-9038 Fax: (312) 922-3763 E-mail: sschmitz@ama.org Journal of Marketing Editorial Review Board  KUSUM AILAWADI Dartmouth College JOSEPH ALBA University of Florida MARK ALPERT University of Texas at Austin ERIC T. ANDERSON Northwestern University EUGENE ANDERSON University of Michigan TOR ANDREASSEN Norwegian School of Management ERIC ARNOULD University of Wyoming KWAKU ATUAHENE-GIMA CEIBS BARRY BAYUS University of North Carolina WILLIAM BEARDEN University of South Carolina LEONARD L. BERRY Texas A&M University SUNDAR G. BHARADWAJ Emory University MARY JO BITNER Arizona State University DOUGLAS BOWMAN Emory University ERIC BRADLOW University of Pennsylvania RODERICK BRODIE University of Auckland BART J. BRONNENBERG University of California, Los Angeles STEVEN P. BROWN University of Houston JOSEPH CANNON Colorado State University DIPANKAR CHAKRAVARTI Johns Hopkins University GOUTAM CHALLAGALLA Georgia Institute of Technology RAJESH CHANDY University of Minnesota ALEXANDER CHERNEV Northwestern University PRADEEP K. CHINTAGUNTA University of Chicago KEVIN CLANCY Copernicus Marketing Consulting PETER J. DANAHER University of Melbourne MARNIK G. DEKIMPE Tilburg University Catholic University Leuven ROHIT DESHPAND?BR>Harvard University RAVI DHAR Yale University NAVEEN DONTHU Georgia State University F. ROBERT DWYER University of Cincinnati TÜLIN ERDEM New York University PETER FADER University of Pennsylvania CLAES FORNELL University of Michigan GARY L. FRAZIER University of Southern California HUBERT GATIGNON INSEAD GARY F. GEBHARDT University of South Florida INGE GEYSKENS Tilburg University PETER N. GOLDER New York University DHRUV GREWAL Babson College RAJDEEP GREWAL Pennsylvania State University ABBIE GRIFFIN University of Utah RAJIV GROVER University of Memphis GREGORY T. GUNDLACH University of North Florida SUNIL GUPTA Harvard University ZEYNEP GÜRHAN-CANLI KO?University MICHAEL HAENLEIN ESCP-EAP JIN HAN Singapore Management University JOHN R. HAUSER Massachusetts Institute of Technology JAN B. HEIDE University of Wisconsin–Madison CHRISTIAN HOMBURG University of Mannheim WAYNE D. HOYER University of Texas at Austin JOEL HUBER Duke University JOHN HULLAND University of Pittsburgh G. TOMAS M. HULT Michigan State University J. JEFFREY INMAN University of Pittsburgh BERNARD J. JAWORSKI Monitor Group GEORGE JOHN University of Minnesota JEAN L. JOHNSON Washington State University P.K. KANNAN University of Maryland TIMOTHY KEININGHAM Ipsos Loyalty KEVIN LANE KELLER Dartmouth College ROGER A. KERIN Southern Methodist University THOMAS KINNEAR University of Michigan ROBERT V. KOZINETS York University V. KUMAR Georgia State University DONALD R. LEHMANN Columbia University KATHERINE LEMON Boston College ROBERT P. LEONE Texas Christian University GARY L. LILIEN Pennsylvania State University XUEMING LUO University of Texas at Arlington ROBERT F. LUSCH University of Arizona RICH LUTZ University of Florida JOHN G. LYNCH JR. Duke University DEBBIE MACINNIS University of Southern California SCOTT B. MACKENZIE Indiana University VIJAY MAHAJAN University of Texas at Austin NARESH K. MALHOTRA Georgia Institute of Technology MURALI MANTRALA University of Missouri LEIGH MCALISTER University of Texas at Austin CARL F. MELA Duke University ANIL MENON IBM VIKAS MITTAL Rice University WENDY MOE University of Maryland CHRISTINE MOORMAN Duke University NEIL MORGAN Indiana University EITAN MULLER New York University Tel-Aviv University SCOTT A. NESLIN Dartmouth College RICHARD NETEMEYER University of Virginia STEPHEN M. NOWLIS Arizona State University A. PARASURAMAN University of Miami C. WHAN PARK University of Southern California KOEN PAUWELS Dartmouth College CORNELIA PECHMANN University of California, Irvine WILLIAM D. PERREAULT University of North Carolina ROBERT PETERSON University of Texas at Austin F.G.M. PIETERS Tilburg University JAIDEEP PRABHU Imperial College LINDA L. PRICE University of Arizona ARVIND RANGASWAMY Pennsylvania State University AKSHAY RAO University of Minnesota VITHALA RAO Cornell University BRIAN RATCHFORD University of Texas at Dallas S. (RATTI) RATNESHWAR University of Missouri DAVID J. REIBSTEIN University of Pennsylvania WERNER REINARTZ INSEAD ARIC RINDFLEISCH University of Wisconsin–Madison ROLAND T. RUST University of Maryland FRED SELNES Norwegian School of Management SUBHASH SHARMA University of South Carolina STEPHEN M. SHUGAN University of Florida ITAMAR SIMONSON Stanford University JAGDIP SINGH Case Western Reserve University STANLEY F. SLATER Colorado State University REBECCA SLOTEGRAAF Indiana University DILIP SOMAN University of Toronto ALINA SORESCU Texas A&M University ROSANN L. SPIRO Indiana University RAJI SRINIVASAN University of Texas at Austin JAN-BENEDICT E.M. STEENKAMP University of North Carolina DAVID W. STEWART University of Southern California, Riverside STEFAN STREMERSCH Erasmus University Rotterdam GERARD J. TELLIS University of Southern California JACQUELYN THOMAS Northwestern University CRAIG THOMPSON University of Wisconsin–Madison DEBORA THOMPSON Georgetown University CHRISTOPHE VAN DEN BULTE University of Pennsylvania STIJN VAN OSSELAER Erasmus University Rotterdam P. RAJAN VARADARAJAN Texas A&M University STEPHEN L. VARGO University of Hawaii, Manoa RAJKUMAR VENKATESAN University of Virginia R. VENKATESH University of Pittsburgh PETER VERHOEF University of Groningen KENNETH WATHNE University of Wisconsin-Madison MICHEL WEDEL University of Maryland BARTON A. WEITZ University of Florida RUSSELL S. WINER New York University VALARIE A. ZEITHAML University of North Carolina JIE ZHANG University of Maryland