期刊名称：JOURNAL OF ADVERTISING RESEARCH ISSN： 0021-8499 出版频率： Quarterly 出版社： ADVERTISING RESEARCH FOUNDATION, 432 PARK AVENUE SOUTH, 6TH FLOOR, NEW YORK, USA, NY, 10016   出版社网址： http://journals.cambridge.org/ 期刊网址： http://journals.cambridge.org/action/displayJournal?jid=JAR 影响因子： 0.985(2015年) 2.563(2014年) 1.651(2013年) 1.788 (2012年) 1.403(2011年) 主题范畴： BUSINESS;    COMMUNICATION 期刊简介(About the journal)    投稿须知(Instructions to Authors)    编辑部信息(Editorial Board)    About the journal The Journal of Advertising Research is now published by World Advertising Research Center. Online versions of articles are available at www.jar.warc.com. Customers with questions about online access should email subscriptions@warc.com Instructions to Authors 0021-8499.pdf Editorial Board Co-Editor Dr Joseph Plummer Joseph Plummer EVP, Director of Research & Insight Development McCann Erickson Worldwide 622 Third Avenue, 28th Floor New York, N.Y. 10017 joseph.plummer@mccann.com Mr Bob Woodard Bob Woodard V.P., Global Consumer & Customer Insights Campbell Soup Company 1 Campbell Place Camden, NJ 08103-1701 bob_woodard@campbellsoup.com Senior Editorial Advisory Board Valentine Appel Allan L. Baldinger lpsos-NPD, Thornton Lockwood The Lockwood Group, USA William T. Moran Longman-Moran Analytics, USA Marilyn Watts William D. Wells University of Minnesota, USA Abbott Wool Abbott Wool Media/Marketing, LLC, USA Martin Yazmir Northstar Research Associates, Inc., Fred Zufryden University of Southern California, USA Editorial Advisory Board Avery Abernethy Auburn University, USA Joseph Abruzzo The Media Edge, Dean Adams Robert Barocci Rajeev Batra Rex Briggs Bobby J. Calder Neil Canter Ira Carlin Larry Chiagouris C. Samuel Craig New York University, USA Barbara Delia Jeremy Diamond John Eighmey Iowa State University, USA Erwin Ephron Ephron, Papazian, and Ephron, Thomas Evans Judy Harrigan Martin R. Lautman ARBOR, Inc., A. Dawn Lesh Leonard Lodish University of Pennsylvania, USA Richard Lutz University of Florida, USA Harold Meij Gary Morgan Frederik Nauckhoff Nat Puccio Marian Salzman Jonathan B. Sims Kate Sirkin Horst Stipp NBC, Alice Sylvester Foote, Cone, & Belding, John Tarsa Ocean Spray Cranberries, Inc., David Torres Brian Wansink University of Illinois - Urbana-Champaign, USA Gerald Zaltman Managing Editor Courtney Wolf The Advertising Research Foundation, USA journal@theARF.org