期刊名称：HARVARD BUSINESS REVIEW
 期刊简介(About the journal)
投稿须知(Instructions to Authors)
编辑部信息(Editorial Board)
About the journal
The Harvard Business Review has one goal: to be the source of the best new ideas for people creating, leading, and transforming business. Since its founding in 1922, HBR has had a proud tradition as the world's preeminent management magazine, publishing cutting-edge, authoritative thinking on the key issues facing executives. And HBR's articles cover a wide range of topics that are relevant to different industries, management functions, and geographic locations. They focus on such areas as leadership, organizational change, negotiation, strategy, operations, marketing, finance, and managing people
Instructions to Authors
The Harvard Business Review has one goal: to be the source of the best new ideas for people creating, leading, and transforming business. Since its founding in 1922, HBR has had a proud tradition as the world's preeminent management magazine, publishing cutting-edge, authoritative thinking on the key issues facing executives.
HBR's articles cover a wide range of topics that are relevant to different industries, management functions, and geographic locations. They focus on such areas as leadership, organizational change, negotiation, strategy, operations, marketing, finance, and managing people. While the topics may vary, all HBR articles share certain characteristics. They are written for senior managers by experts whose authority comes from careful analysis, study, and experience. The ideas presented in these articles can be translated into action and have been tested in the real world of business. Proposals for articles demonstrating fresh thinking that advances previous knowledge¡ªwhose practical application has been thought through in clear, jargon-free language¡ªare those most likely to meet our readers' needs. When evaluating an idea, our editors often look for two things first¡ªwhat they call the ¡°aha!¡±¡ªHow compelling is the insight?¡ªand the ¡°so what?¡±¡ªHow much does this idea benefit managers in practice?
The best way to inquire about HBR's potential interest in a topic is to prepare a proposal. It can be submitted by mail or electronically and should answer the following questions:
| 1. |
What is the central message of the article you propose to write (the "aha")? What is important, useful, new, or counterintuitive about your idea? Why do managers need to know about it? |
| 2. |
How can your idea be applied in business today (the "so what")? |
| 3. |
For which kinds of companies would the idea NOT work well? For which kinds of companies would it work especially well? Why? |
| 4. |
What research have you conducted to support the argument in your article? |
| 5. |
On what previous work (either of your own or of others) does this idea build? |
| 6. |
What is the source of your authority? What academic, professional, or personal experience will you draw on? | 
It need not be long and it certainly need not be written in question-and-answer format. The important point is to cover the topics the questions raise.
Then please write a two-to-three page (500¨C750 word) narrative outline laying out the structure of your article and describing each important point in a separate paragraph. Give us a sense not just of the ground you will cover but of how the logic will flow. Please illustrate your points with real-world examples or provide one extended, detailed example.
Some of the questions we will ask ourselves when evaluating your proposals are:
| 1. |
Is this idea new? If not, does it offer a new and useful perspective on an existing idea? |
| 2. |
What is it based on? What are its antecedents? |
| 3. |
Did it persuade me? |
| 4. |
Did I find it interesting? Would HBR readers find it interesting? |
| 5. |
Does it address an issue that matters to managers? |
| 6. |
Could it be put into practice? |
| 7. |
Is the author trying to sell the reader something? To use the insights in the article, would the reader need to consult the author? |
| 8. |
Are there good illustrations? Have I seen the same company examples used to illustrate a multitude of other models, theses, or points of view? |
| 9. |
Where are the holes in the thinking? |
Each issue of HBR contains both feature articles and departments:
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Each feature is an in-depth, rigorous presentation of a significant advance in management thinking and its application in the real world of business. These articles help business leaders establish an intellectual agenda for discussion¡ªand change¡ªwithin their companies. |
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Best Practice presents an in-depth description of the how and why behind a successful business practice. |
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Tool Kit provides a nuts-and-bolts explanation of a useful business tool that can be translated into action at many companies. |
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Forethought, the opening section of the magazine, surveys emerging ideas and trends, reports on provocative research, and spotlights interesting people and company practices. Each issue contains approximately a dozen Forethought pieces, which range in length from about 200 to 800 words. Each item may have no more than two authors. The section begins with an essay or similarly substantive, thoughtful article and usually includes a short opinion piece. Frequently recurring items include reports on cutting-edge technologies, short best-practice items, lessons from business history, and explications of new and important data. |
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The HBR Case Study is a fictional account of a business dilemma with advice from several experts suggesting how to solve that dilemma. |
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Managing Yourself explores new ideas about the personal development of managers and leaders. |
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First Person recounts a personal business story that contains lessons for executives. |
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HBR at Large presents reporting on business trends, phenomena, companies, or individuals. |
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Different Voice features people from outside business whose ideas hold salient lessons for those within. |
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Big Picture examines broad economic, social, political, or demographic trends affecting business. |
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Frontiers is a forum for forward-looking articles that explore new science and technology trends affecting business. |
A word on attributions: HBR has its roots in the world of academic journals, where detailed citations are de rigueur. HBR articles should be similarly punctilious about giving credit to all direct quotations, paraphrased statements, and borrowed ideas. To improve the flow of the prose, we prefer to incorporate attributions into the text whenever we can. In the meantime, please be sure we understand exactly which ideas, and what language, are yours and which ones are drawn from someone else. We would rather see source notes than not, for example. Then, if your submission is accepted for publication, we will work with you to determine which sources need to be cited and in what way.
In addition, please tell us about any financial relationship you may have with companies cited in the proposed article. We need to know if you have a consulting relationship, for example, or if you serve on a board of directors.
Nearly all HBR articles undergo extensive editing and rewriting, and HBR typically holds copyright on the finished product. Authors continue to own the underlying ideas in the article.
Please e-mail your proposal to hbr_editorial@hbsp.harvard.edu or mail it to Siobhan Ford, Harvard Business Review, 60 Harvard Way, Boston, MA 02163.
HBR deeply appreciates the time and energy required to prepare a proposal for our publication, and we are grateful to you for that investment. We are always looking for new sources of solid, useful ideas that can improve the practice of management. Because of the volume of submissions we receive, we are not able to respond substantively to every one, but we do read them all closely, and we will do our best to respond within six to eight weeks. We thank you again for your interest.
Editorial Board
Editorial
Content and Community Development, Partnerships and Strategy
Joshua Macht, Managing Director
jmacht@hbsp.harvard.edu
Editorial Inquiries
Paul Michelman, Editorial Director
pmichelman@hbsp.harvard.edu
Advertising
Advertising on Harvard Business Online
Craig Catalano, Online Advertising Director
Phone: (212) 872-9290
ccatalano@hbsp.harvard.edu
Audience Development
Jean Ayers, Director, Web Marketing
jayers@hbsp.harvard.edu
Media Inquiries
Julie Devoll, Senior Publicist
jdevoll@hbsp.harvard.edu
office e-mail: hbr_editorial@hbsp.harvard.edu
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