期刊名称：JOURNAL OF ADVERTISING ISSN： 0091-3367 出版频率： Quarterly 出版社： ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD, 2-4 PARK SQUARE, MILTON PARK, ABINGDON, ENGLAND, OXON, OX14 4RN   出版社网址： http://www.mesharpe.com/ 期刊网址： http://ja.memphis.edu/ 影响因子： 2.288(2015年) 1.242(2014年) 1.169(2013年) 1.016 (2012年) 0.985(2011年) 主题范畴： BUSINESS;    COMMUNICATION 期刊简介(About the journal)    投稿须知(Instructions to Authors)    编辑部信息(Editorial Board)    About the journal The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice.  The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed.  Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal.  Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising. Instructions to Authors Manuscript Preparation for Initial Submission All manuscripts must be submitted in Microsoft Word and in the proper format for the Journal of Advertising.  Manuscripts must be sent electronically to joa@memphis.edu.  Do not send manuscripts via postal mail or to the publisher.  Please make sure that all personal information is removed from your document before you submit it to JA.  Microsoft has included an option in Word that allows you to do this easily.   1. Select Options from the Tools menu 2. Click the Security tab 3. Under Privacy Options, select the box next to Remove Personal Information From the File on Save. 4. To insure that all tracked changes are removed from the manuscript before it is sent, select the box next to Warn Before Printing, Saving Or Sending A File That Contains Track Changes or Comments. 5. Click OK Order of Inclusion A.  Front Matter First Page:  Title of paper, name and position of author(s), and each author(s') complete contact information (complete postal address, phone number, fax number, and e-mail address).  Manuscripts received without complete contact information for each author will be desk rejected. Second Page:  Provide the following information for each author:  name, highest degree held and awarding school, current title or position, current organization or institution, and e-mail address.  Example:  Les Carlson (Ph.D., University of Nebraska), Professor of Marketing, College of Commerce & Industry, Clemson University, carlsol@clemson.edu.   If you have any acknowledgements of assistance, please place these on the second page under the author(s? information.  Per the request of the American Academy of Advertising Publications' Committee, please disclose all sources of funding for the present manuscript. Third Page:  Title of paper without names of the author(s) and a brief abstract of no more than 100 words summarizing the article.  Make sure the abstract walks the reader through major aspects of the article.  Begin page numbering on this page, placing the numbers at the bottom center.  This page will be Page 1. B.  Body of Text Text begins on the fourth page (page 2 on the numbered pages).  The title of the paper should not appear again at the top of this page.  First-level headings (major headings) should be centered, second-level headings are to be flush left, and third-level headings are to be indented, followed by a period. The related copy begins immediately thereafter.  Headings should be a boldface type in upper/lower case.  Font for the entire manuscript should be 12 point Times Roman or the equivalent. Do not begin with the heading "Introduction."  Of course, the first several paragraphs will be the introduction, but do not label it as such. Footnotes should be avoided.  In an extraordinary case when a footnote is needed, number it within the body of the text, and place the note text just before the references.  Manuscripts should not normally exceed 30 pages, DOUBLE-SPACED including all appendices, tables, figures, and references.  Throughout the manuscript, use only one space “not two ” after punctuation. This includes all types of punctuation (eg., colons, periods, etc.). C.  Appendices Appendices may be used to include mathematical, highly technical material or advertising stimuli that supports the main text but is not critical to the reader's interpretation of the text.  Label these "Appendix 1," "Appendix 2," etc.  They must be referred to in the text of the article, but are not to be designated for placement (unlike tables and figures - see below). If you have conducted experimental work or you have used any type of advertising as part of your research, please include your advertisements or related stimuli as an additional Appendix to your paper. This Appendix does not count toward your 30-page limit and does not have to be referred to in the text. D.  Tables and Figures Each table or figure should be placed on a separate page and numbered consecutively beginning with Table 1 and Figure 1.  A table or figure should not be included unless it is referenced in the text of the article.  In the paper, tables come first followed by figures.  Placement in the text should be indicated as follows:                                                                           Place Table 2 about here          Review a recent copy of JA for guidance in the format and titles for tables and figures.  The table or figure number and title should be typed on two separate lines in boldface type under upper/lower case.  Example: Table 1 Advertising Message Involvement Items Footnotes in tables and figures should be designated by superscript numbers that correspond to notes at the bottom of the table or figure (outside the box or line). E. References References within the text should include the author(s)?last name(s) and year of publication with no comma immediately preceding the date, enclosed in parentheses.  Example: (Brown and Peterson 1993). If practical, place the citation just before the punctuation mark, preferably at the end of a sentence.  If the author(s) names are used within the text sentence, place the year of publication in parentheses.  Example:  “The results reported by Brown and Peterson (1993) provide evidence of …” If a particular page or section is cited, it should be placed within the parentheses.  Example: (Brown and Peterson 1993, p. 73) or Brown and Peterson (p. 73) depending on the context.  For multiple authorship articles, use up to three names in the citation. With four or more authors, use the first author’s name and et al. Example: (Cravens et al. 1993) or Cravens et al. (1993), depending on the context. A listing of references in alphabetical order should appear at the end of the manuscript (starting on a separate page), listed by the first author (last name/first name/middle initial), all other authors (first name/middle initial/last name), and then year of publication.  Complete names, not initials, of each author are to be cited. Example: list Cravens, David W. not Cravens, D.W. Articles by the same author(s) with the same publication year should be distinguished by a lower-case letter after the date. Example: 1992a and 1992b. For authors cited more than once, substitute six hyphens (dashes) for each repeated name in the reference list. Generally, within a series of articles by the same first author, list any single-author papers first (ascending date order) followed by any two-authors (also in ascending date order), then papers by three authors, four authors, etc. Examples: Churchill, Gilbert A., Jr. (1996), “Better Measurement Practices Are Critical to Better Understanding of Sales Management Issues,?Journal of Personal Selling & Sales Management, 12 (Spring), 73-80       , Neil M. Ford, Steven W. Hartley, and Orville C. Walker, Jr. (1985), “The Determinants of Salesperson Performance: A Meta-Analysis,Journal of Marketing Research, 22 (May), 103-18. Rackham, Neil, and John DeVincintis (1999), Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value, 1st ed., New York: McGraw Hill. Walker, Orville C., Jr. (1979), “Where Do We Go from Here? Selected Conceptual and Empirical Issues Concerning the Motivation and Performance of the Industrial Salesforce,in Critical Issues in Sales Management: State-of-the-Art and Future Research Needs, Gerald Albaum and Gilbert A. Churchill, Jr., eds., Eugene, OR: College of Business Administration/University of Oregon, 10-75. The second in a pair of page numbers should be elided as follows:  DO - 100-103; 125-37; 108-25; 150-59.  DON'T - 100-3; 140-9.   Specific Details A. Numbers             In accordance with the University of Chicago style manual, numbers under 10 are to be spelled out (seven-point scale, 11-point scale), unless they are accompanied by a symbol 7%, $1.00). When a number is used to begin a sentence, it should always be spelled out (Ninety-six subjects saw. B. Statistics             Do not underline statistics; rather italicize all of the following letters: F, M, p, df, r, and t. Do not italicize Greek letters, SD (standard deviation), or NS (not significant). Please use “x?to represent interaction terms. Use M to represent means, and appropriate subscripts when discussing means of subgroups (MFemales = 3.16). Leave a space between operational signs and numbers (F (2, 194) = 2.98, p < .03). Center equations and number them if more than one is used. For example:                         Y = a + 4.46 X1 (1)                         Y = a + 3.01 X1 (2) C. Hypotheses             Indent hypotheses with the hypothesis number in boldface. For example:             H1: Authoritarian and indulgent mothers are more likely to agree that governmental regulation is needed to mediate the effect of television on children than authoritarian and neglecting mothers.             When referring to a hypothesis in the text, spell it out (hypothesis 1). D. Quotations             Quotations under 100 words should be placed within the text and not indented. Double quotation marks should be used to start and complete quotations placed within the text. All quotations from published sources must include full citations including page numbers. Quotations from personal sources (such as interviews) should be indented and blocked with the person’s name in italics and placed before the quotation. E. Headings             Manuscript headings should appear as they would in a JA article. Primary headings should be capitalized, bold and centered as follows: PRIMARY HEADING Secondary Heading             Tertiary headings should be initial capped, italicized, indented, and followed by a period, as follows: Tertiary Heading. SPECIAL REQUIREMENTS:  METHODS For empirical articles, authors must systematically document information about the sample(s), as well as the relationships among variables. In addition, complete information should be provided (concisely in the text or a table) about the sampling procedure (type, selection method), method of contact, sponsorship (if applicable), incentives (if any) provided to participants, number in the sampling frame, response rate, domains from which the sample was drawn, geographic scope of the sampling frame, as well as respondent characteristics including age, gender, length of service, experience level, and any other relevant characteristics. It is expected that means, standard deviations, inter-correlations, and reliability/validity indices will be provided for all measures in the study. Generally, all scale items not drawn from previously published literature should appear in a table or in an appendix (depending on how extensive the list). REVIEW PROCEDURE Manuscripts are reviewed independently by three members of JA Editorial Review Board or ad hoc reviewers selected by the Editor. The evaluations and recommendations of the reviewers guide the Editor in her decision. The reviews are double blind; neither authors nor reviewers know the identity of the others. It is the policy of JA that manuscripts submitted for review must not have been published or be under consideration for publication elsewhere. Manuscripts that are substantially similar in content to articles already published or accepted for publication in JA or elsewhere are ineligible for publication in JA. It is the responsibility of the author(s) to abide by these provisions when submitting a manuscript to JA for review. JA strives for a review process that is thorough and constructive, so that regardless of the ultimate decision about publication in JA, the author(s) can benefit from the feedback obtained on their work. It is possible for a manuscript submitted to JA to be desk rejected by the Editor. Although there are several potential reasons for a desk rejection, the two most common are (1) the topic, content, or type of submission does not fit the editorial position or advance the goals of JA, or (2) the manuscript does not follow the guidelines provided in this document. COPYRIGHTED MATERIAL Copyright law prohibits a manuscript from appearing in more than one copyrighted publication. Allowing an article to be published in the Journal of Advertising is a guarantee that it has not been nor will be published in any other copyrighted publication. Authors are responsible for obtaining permission to use any copyrighted material (including advertisements) in their manuscripts. SUBMITTING REVISED MANUSCRIPTS AND ACCEPTED MANUSCRIPTS It is the responsibility of the author(s) to complete invited manuscript revisions in a timely manner. The maximum time allowed for resubmission of an invited revision is one year from the date of the invitation to revise. All revisions must be submitted electronically, and the format should follow the same process as the original submission (see above).  In addition, a separate document with comments to reviewers should be submitted with the revised manuscript.  (Please make sure all personal identification is removed from this document as well.)  Editorial Board Her awards include the 2002 Best Article of the Year Award from the Journal of Advertising and the outstanding reviewer award from the Journal for 2000.  She is also a two-time recipient of the AAA Research grant.  In 2005, she received the Suzanne Downs Palmer Professorship in Research at the University of Memphis. Eric Haley, Associate Editor Eric Haley received the Ph.D.from the H.W.Grady College at the University of Georgia, and the M.A. and B.A. also from the University of Georgia.  He is currently professor of advertising at the University of Tennessee School of Advertising and Public Relations.  Eric’s research has appeared in journals such as the Journal of Advertising, Journal of Current Issues and Research in Advertising, Journal of Advertising Research and other publications.  He is a recipient of the 7th District's AAF Donald Hileman Award for "service beyond the ordinary to advertising and advertising education."   Eric is a former associate dean in the UT College of Communications and also served as development associate to the Dean.  Christine Kowalczyk, Editorial Assistant Christine Kowalczyk is a Ph.D. candidate at the University of Memphis. She received her A.B.J. and M.B.A. from the University of Georgia.    Christine’s research interests are in branding and advertising. She is currently finishing up her coursework. Editorial Review Board   A Chris T. Allen University of Cincinnati J. Craig Andrews Marquette Unversity Charles S. Areni University of Sydney   Andrew Aylesworth Bentley College         B Stacey Menzel Baker University of WyomingWilliam E. Baker San Diego State UniversityMichael J. Barone University of Louisville   William O. Bearden University of South CarolinMichael A. Belch San Diego State UniversitySteve Bellman Murdoch University   Subodh Bhat San Francisco State UniversityAbhijit Biswas Wayne State UniversityPaula Fitzgerald Bone West Virginia University   Amanda B. Bower Washington and Lee UniversityAlan J. Bush University of Memphis     C Hugh M. Cannon Wayne State UniversityDena Cox Indiana University       D George Deitz University of MemphisDenise E. DeLorme University of Central Florida Patrick De Plesmacker University of Antwerp     E Steven M. Edwards Southern Methodist University         F Carrie La Ferle Michigan State UniversityCharles F. Frazer University of Oregon       G Mary C. Gilly University of California-Irvine Stephen J. Gould Baruch College-CUNY       H Curtis P. Haugtvedt Ohio State UniversityDaniel J. Howard Southern Methodist University Mariea Hoy University of Tennessee   Michael Hyman New Mexico State University       K Jacqueline J. Kacen University of Houston Michael A. Kamins University of Southern CaliforniaWilliam E. Kilbourne Clemson University   Phillip J. Kitchen University of HullRichard H. Kolbe Kent State University        L Russell N. Laczniak Iowa State UniversityJohn L. Lastovicka Arizona State UniversityMichael S. LaTour University of Nevada - Las Vegas   Wei-Na Lee University of TexasCarrie Le Ferle Southern Methodist UniversityCarolyn A. Lin University of Connecticut   Tina Lowery University of Texas - San AntonioDavid Luna Baruch College-CUNY      M Wendy Macias University of GeorgiaJohn A. McCarty College of New JerseyMargaret Morrison University of Tennessee   George Moschis Georgia State UniversityDarrel D. Muewhling Washington State University       O Shintaro Okazaki University Autonoma de Madrid Cele C. Otnes University of Illinois      P Carol J. Pardun Middle Tennessee State UniversityBarbara J. Phillips University of Saskatchewan Gerard P. Prendergast Hong Kong Baptist University   Sanjay Putrevu SUNY-Albany       R Tom Reichert University of Georgia Jef I. Richards University of TexasShelly Rodgers University of Missouri-Columbia   John R. Rossiter University of WollongongsHerbert J. Rotfeld Auburn UniversityMartin S. Roth University of South Carolina   Cristel A. Russell Auckland University of TechnologyJulie A. Ruth Rutgers University-Camden      S Kim Bartel Sheehan University of OregonLawrence C. Soley Marquette University     T Charles R. Taylor Villanova UniversityBrian D. Till Saint Louis University Spencer Tinkham University of Georgia     V Bruce G. Vanden Bergh Michigan State University       W Marc Weinberger University of Massachusetts Tommy Whittler DePaul University      Y Seounmi Youn Emerson College       Z Judith L. Zaichkowsky Simon Fraser University