期刊名称：JOURNAL OF RESEARCH IN INTERACTIVE MARKETING ISSN： 2040-7122 出版频率： Quarterly 出版社： EMERALD GROUP PUBLISHING LTD, HOWARD HOUSE, WAGON LANE, BINGLEY, ENGLAND, W YORKSHIRE, BD16 1WA   出版社网址： https://www.emeraldinsight.com/ 期刊网址： http://www.emeraldgrouppublishing.com/products/journals/journals.htm?id=jrim 主题范畴： BUSINESS 变更情况： Newly Added by 2018 期刊简介(About the journal)    投稿须知(Instructions to Authors)    编辑部信息(Editorial Board)    About the journal Journal of Research in Interactive Marketing Journal history Previously published as Direct Marketing: An International Journal  Follow the Table of Contents link above for previous content.  Aims & Scope The mission of the Journal of Research in Interactive Marketing (JRIM) is to address substantive issues in interactive, relationship, electronic, direct and multi-channel marketing and marketing management. With its origins in the discipline and practice of direct marketing, the journal aims to publish progressive, innovative and rigorous scholarly research for marketing academics and practitioners. Authors are encouraged to submit manuscripts which reflect cutting-edge thinking in interactive marketing as well as means by which organizations of all types (for-profit, non-profit, public sector, government, etc.) can employ and improve the efficiency and effectiveness of interactive marketing strategies and tactics.  Submissions focusing on both conceptual developments and empirical advances are encouraged with the emphasis on demonstrating compelling contributions to theory and practice. The Impact of the research to business, policy and society should be explicit. Topics areas which will be addressed, but are not necessarily limited to, include: Comparative studies of effective direct/multi-channel marketing activities across different markets and market regions Measuring the effectiveness of interactive marketing activities Identifying appropriate interactive marketing activities across varying organizations and industries Interactive/Multi-channel marketing in the public sector/non-profit realm Ethical/legal issues in interactive marketing Leveraging current organizational competencies in an interactive marketing context Strengths and weaknesses of various interactive/multi-channel marketing activities Assessing the interactive marketing environment Applying interactive/multi-channel marketing to gain competitive advantage Establishing and maintaining customer relationships through interactive marketing channels Perceptions and misconceptions of interactive/multi-channel marketing Using interactive marketing channels to expand market scope and customer base Issues related to industry and government policies in interactive marketing Professionalism in interactive/multi-channel marketing activities Testimonial The Journal is one of the few leaders in publishing articles which are essential for the academic development of those areas of marketing, market research, marketing communications, ebusiness and information technology communities that focus on interactive marketing in various ways. The number of students in these areas is rising rapidly. These students need a strong set of journals to which they can refer. The JRIM is one of them. - Professor Merlin Stone This journal is abstracted and indexed by Cabell's Directory of Publishing Opportunities in Management and Marketing; Electronic Collections Online; Inspec; ReadCube Discover; Social Sciences Citation Index SSCI (Clarivate Analytics); ProQuest; Zetoc (British Library) This journal is ranked by AIDEA (Italy); Australian Business Deans Council (ABDC) Journal Quality List - C ranking; Chartered Association of Business Schools (CABS, UK) Academic Journal Guide; Scopus (Note - indexed from 2009 as Direct Marketing: an international journal) For the latest news, publication alerts and debates, join our online communities: Follow @EmeraldMkting Journal of Research in Interactive Marketing is available as part of an online subscription to the Emerald Marketing eJournals Collection. For more information, please email collections@emeraldinsight.com or visit the Emerald Marketing eJournals Collection page. This journal is a member of and subscribes to the principles of the Committee on Publication Ethics. More on Emerald's approach is available in our Publication Ethics guidelines. Instructions to Authors Submit to the journal Review process Copyright Third party copyright permissions Committee on Publication Ethics (COPE) Copyright forms Editorial Services Transparency and Openness Promotion (TOP) Guidelines Final submission Open access submissions and information Frequently asked questions   Manuscript requirements Format Article length Article title Author details Biographies and acknowledgements Research Funding Structured abstract Keywords Article classification Headings Notes/Endnotes Figures Tables References Editorial Board Editor-in-Chief Professor John A. Schibrowsky University of Nevada, USA john.schibrowsky@unlv.edu Founding Editor Dr Bruce Keillor, University of Akron, USA Co-Associate Editors - Asia Dr Hugh Pattinson University of Western Sydney, Australia H.Pattinson@uws.edu.au Dr James E. Richard Victoria University of Wellington, New Zealand James.Richard@vuw.ac.nz Co-Associate Editors - Europe Professor Qing Wang Associate Dean, Warwick Business School, UK Qing.Wang@wbs.ac.uk Dr Julia Wolny Southampton Business School, University of Southampton, UK J.Wolny@soton.ac.uk Co-Associate Editors - The Americas Professor Freddy Alfredo Rosales' Universidad del CEMA, Argentina frosales@cema.edu.ar Dr David Taylor Sacred Heart University, USA taylord44@sacredheart.edu Publisher Richard Whitfield rwhitfield@emeraldgroup.com Content Editor Claudia Knight cknight@emeraldgroup.com Editorial Advisory Board Dr Bráulio Alturas, University Institute of Lisbon, Portugal Assistant Professor Syagnik Banerjee, University of Michigan, USA Associate Professor David Bednall, Deakin University, Australia Mehdi Behboudi, Islamic Azad University, Iran Professor Simon J Bell, University of Melbourne, Australia Associate Professor James Coyle, Miami University, USA Dr Catherine Demangeot, Strathclyde Business School, UK Dr Vippan Raj Dutt, Air India, India Dr Zachary Finney, University of South Alabama, USA Dr Jason Gabisch, Providence College, USA Dr Kamal Ghose, Lincoln University, New Zealand Professor Ronald E. Goldsmith, College of Business, Florida State University, USA Dr Young Ha, California State University, USA Dr Ulla Hakala, University of Turku, Finland Nicholas Harris, United Airlines, USA Professor Charles F Hofacker, Florida State University, USA Dr Juli James, St. Edward's University, USA Professor ChangHyan Jin, Kyonggi University, Korea Professor Lauren Labrecque, Loyola University, USA Professor Katarina Lagerstrom, Goteborg University, Sweden Professor Kenneth R Lord, California State University, Northridge, USA Dr Pauline de Pechpeyrou, University of Paris Ouest, France Dr James Peltier, University of Wisconsin Whitewater, USA Professor Ian Phau, Curtin University of Technology, Australia Dr Andrew Rohm, Loyola Marymount University, USA Professor Gerard Ryan, Universitat Roviria & Virgili, Spain Birgitta Sandberg, University of Turku, Finland Professor John A. Schibrowsky, University of Nevada, USA Professor Don Schultz, Northwestern University, USA Professor Ibrahim Sirkeci, European Business School London, UK Professor Merlin Stone, St. Mary's University, Twickenham, UK Dr Natalia Velikova, Texas Tech University, USA Dr Kathryn Waite, Heriot Watt University, UK Dr Kiseol Yang, University of North Texas, USA Dr. Debra Zahay, St. Edward's University, USA