期刊名称：JOURNAL OF BRAND MANAGEMENT
 期刊简介(About the journal)
投稿须知(Instructions to Authors)
编辑部信息(Editorial Board)
About the journal
ISSN: 1350-231X (Print) 1479-1803 (Online)
- A source of expert commentary on brand and reputation management
- Includes commentary, industry-based case studies and original research
- Serves a worldwide audience of academics, scholars and business executives
This journal publishes original articles, industry-based case studies and expert commentary on wide-ranging topics relating to brand management research and practice.
The Journal of Brand Management has established itself as the leading authoritative journal on brand management and strategy. It considers all dimensions of this fast-evolving field, drawing together cutting-edge analysis and the latest thinking from leading International experts in academia and industry.
The journal shows how leading companies manage their brands, and explores contemporary techniques and practices of brand management agencies and consultants. Case studies examine the experience of prominent organizations, describing problems encountered and lessons learned. Also included is applied research from business schools, universities and think tanks.
The range of coverage is broad and deep. Among the basics addressed are elements such as logo, naming and packaging; branding and technology; innovation and R&D. Research and analysis are also examined, including brand research methods; brand metrics and analytics; qualitative and quantitative brand research; brand architecture and portfolios.
Management topics include brand extension and growth; brand alliances and mergers; corporate brand management; brand co-creation; and integrated brand communication.
The journal offers expert views on building, maintaining and defending a brand, with coverage including brand valuation; brand equity; brand heritage and history; brand reputation, identity and image; brand credibility and trust, and other topics.
Important governance and legal issues are explored including brand ethics and corporate social responsibility; brand crises; brand and law; and brand counterfeits.
The Journal of Brand Management also discusses the theory and practice of branding for specific markets and applications. Topics include online branding and online brand community; luxury branding; business-to-business branding; product branding vs service branding; retail branding; private label branding; and branding for non-profit organizations.
The journal regularly publishes special issues focused on a single theme, issue or subject.
The Journal of Brand Management is essential reading for brand strategists in private and public sector organizations, and academics in universities and business schools; brand researchers; business development executives; attorneys specializing in intellectual property and patents; and more.
Instructions to Authors
Aims & Scope
The Journal publishes original and insightful peer-reviewed articles as well as industry-based case studies, plus invited expert commentaries and editorials which rigorously consider:
- models and theories effectively used in brand management research and practice
- how the world's leading companies are managing their brands
- the latest thinking, techniques and initiatives used by agencies and consultants
- current case studies which explore leading organisations' practical experiences, the problems faced and the lessons learned
- applied research from leading business schools, research institutes and universities
The Journal also regularly publishes themed special issues and is essential reading for brand strategists in both private and public sector organisations, and academics in universities and business schools - including:
- Professors and Lecturers
- Master, MBA and PhD students
- Brand Researchers
- Marketing and Branding Consultants
- Heads of Branding, Brand Directors and Managers
- Marketing Directors
- Business Development Managers
- Heads of Corporate Communications
- CEOs and Managing Directors
- Agency Directors
- Planning Directors and Strategic Planners
- IP Lawyers and Patent Attorneys
Topics covered include, but are not limited to:
| Online or Digital Branding |
Brand Metrics and/or Analytics |
Luxury Branding |
Brand Ethics and/or Corporate Social Responsibility |
Brand and Finance |
Brand Reputation, Identity and Image |
Brand Relationship, Loyalty or Love |
Branding and Technology |
Branding, Innovation and/or R&D |
Brand Valuation |
Integrated Brand Communication |
Brand Management |
Brand Equity |
Brand Community (Online) |
Product Branding |
| Service Branding |
Business-to-Business Branding |
Retail Branding |
Private Label Branding |
Brand Heritage and History |
Qualitative and Quantitative Brand Research |
Brand Architecture and Portfolios |
Brand Alliances and Mergers |
Corporate Brand Management |
Brand Experience |
| Brand Crises |
Brand Counterfeits |
Brand and Law |
Brand Extension and Brand Growth |
Brand Credibility and Trust |
| Open Brand Management |
Brand Elements (Logo, Naming, Packaging, etc.) |
Branding for Profit and Non-Profit Organisations |
Brand Co-creation |
Brand Research Methods |
Editorial Board
Editors
Joachim Kernstock, Competence Centre for Brand Management, St. Gallen, Switzerland
Shaun M. Powell, Faculty of Business, University of Wollongong, Australia
Mark Davies, Teesside University Business School (Professor Emeritus), Middlesbrough, UK
Urša Golob, Faculty of Social Sciences, University of Ljubljana, Slovenia
Senior Consulting Editors
John M.T. Balmer (Chairman), Professor of Corporate Marketing, Brunel Business School (London) and Quondam Professor of Corporate Brand/Identity Management, Bradford University School of Management, UK
Stephen A. Greyser (Deputy Chairman), Richard P. Chapman Professor of Business Administration, Emeritus, Harvard Business School, USA
Kevin Lane Keller, E. B. Osborn Professor of Marketing, Tuck School of Business, Dartmouth College, USA
Susan Fournier, Allen Questrom Professor and Dean, Boston University, USA
Klaus-Peter Wiedmann, Professor of Marketing and Management and Director of the Institute of Marketing and Management, Leibniz University Hannover, Germany
Editorial Board
David A. Aaker, Vice Chairman, Prophet and Professor Emeritus, Berkeley-Haas School of Business, University of California, Berkeley, USA
Russell Abratt, Professor of Marketing, Huizenga Business School, Nova Southeastern University, USA
Jos Bartels, Tilburg University, Department of Communication and Information Sciences, the Netherlands
Christoph Burmann, Research Director Markstone Institute of Marketing, Branding & Technology, University of Bremen, Germany
Rita Clifton CBE, Chair and co-founder, BrandCap
Gary Cunningham, Vice President, External Relations - Western Europe, Procter & Gamble and Vice President, ISBA
Keith Dinnie, Senior Lecturer, University of Dundee School of Business, UK
Wim J.L. Elving, Assistant Professor in Corporate Communications, University of Amsterdam, The Amsterdam School of Communications Research, The Netherlands
Peter H. Farquhar, Founder, Fox Strategy LLC, USA
Marc Fetscherin, Gelbam Chair of International Business and Professor of Marketing, Department of Business, Rollins College, USA
David Haigh, Chief Executive, Brand Finance, UK
Jonathan Hall, Senior Partner and Global Head, Strategy Kantar Consulting
Oriol Iglesias, Associate Professor, Marketing Department, ESADE - Universitat Ramon Llull, Spain
Nicholas Ind, Associate Professor, Kristiania University College, Norway
Robert Jones, Professor of Brand Leadership, University of East Anglia, UK
Bernadette Kamleitner, Head of the Institute for Marketing and Consumer Research, WU Vienna, Austria
Jean-Noël Kapferer, Senior researcher, INSEEC School of Business and Economics, Paris, France
Nick Kendall, Group Strategy Director, Bartle Bogle Hegarty Ltd, UK
Charles Kessler, Marketing Director, Kesslers International Ltd, UK
Shirley Leitch, Dean, College of Business and Economics, Australian National University, Australia
Marsha Lindsay, CEO, Lindsay, Stone & Briggs, USA
Bill Merrilees, Professor, Department of Marketing, Griffith University, Australia
Sue Mizera, Managing Director, Young & Rubicam Business Consultants, Switzerland
Gary Moss, Head of Intellectual Property, McDermott Will & Emery, UK
Klement Podnar, professor of Marketing Communication, Faculty of Social Sciences, University of Ljubljana, Slovenia
Stuart Roper, Professor of Marketing and Associate Dean (Research), Huddersfield Business School, University of Huddersfield
Randall S. Rozin, Global Director, Brand Management and Marketing Communications, Dow Corning Corporation, USA
Ian Ryder, Portfolio Chairman and Visiting Professor, Cranfield University
Marko Sarstedt, Chair of Marketing, Otto-von-Guericke University Magdeburg, Germany
Bernd Schmitt, Faculty Director, Center on Global Brand Leadership, Columbia Business School, USA
Sankar Sen, Professor of Marketing, Department of Marketing & International Business, Zicklin School of Business, Baruch College, CUNY, USA
Peter Shaw, Managing Director, Brand Catalyst Ltd, UK
Rajendra Srivastava, Professor of Marketing, Provost and Deputy President (Academic Affairs), Singapore Management University, Singapore
Helen Stuart, Senior Lecturer, Faculty of Business, Australian Catholic University, Australia
Mark Uncles, Deputy Dean Education & Professor of Marketing, UNSW Business School, The University of New South Wales, Australia
Mats Urde, Associate Professor, Lund University, Sweden
Cleopatra Veloutsou, Professor of Brand Management, Business School, University of Glasgow, UK
Alan Wilson, Professor of Marketing, Department of Marketing, University of Strathclyde Business School, UK
Arch G. Woodside, Visiting Research Professor, Coastal Carolina University, USA
Lia Zarantonello, Professor of Marketing, Business School, University of Roehampton, UK
Editors Emeritus
Temi Abimbola, African Development Bank
TC Melewar, Middlesex University, UK
Tim Oliver Brexendorf, WHU – Otto Beisheim School of Management, Henkel Center for Consumer Goods, Germany
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