期刊名称：SPORT MARKETING QUARTERLY ISSN： 1061-6934 出版频率： Quarterly 出版社： FITNESS INFORMATION TECHNOLOGY, WEST VIRGINIA UNIVERSITY, 262 COLISEUM, WVU-PE, PO BOX 6116, MORGANTOWN, USA, WV, 26506-6116   出版社网址： http://fitpublishing.com/ 期刊网址： http://fitpublishing.com/journals/sport-marketing-quarterly-264-smq 主题范畴： BUSINESS;    HOSPITALITY, LEISURE, SPORT & TOURISM 变更情况： Newly Added by 2017 期刊简介(About the journal)    投稿须知(Instructions to Authors)    编辑部信息(Editorial Board)    About the journal ISSN: 1061-6934 (print) ISSN: 1557-2528 (online) Sport Marketing Quarterly (SMQ) is published quarterly (March, June, September, December) and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. These two important constituencies now have an opportunity to develop a relationship that is intended to be mutually beneficial. For practitioners, the SMQ provides a vehicle to share marketing successes with peers. For academicians, the SMQ provides a forum for sharing research. Mission Sport Marketing Quarterly (SMQ) aims to provide a forum for authors who wish to create new knowledge and/or apply existing concepts and theories in sport marketing. To this end, Sport Marketing Quarterly is committed to publishing high quality research that advances the study and practice of sport marketing and is relevant to the professional interests of the sport marketing community. Vision To be the journal of choice for authors who wish to create and disseminate intellectual contributions in the field of sport marketing and for practitioners who seek to apply this knowledge to the sports industry. h-index: 49. Source: Harzing’s Publish or Perish. Last modified: : Wednesday, April 6, 2016 - 08:58 Instructions to Authors Call for Papers–Special Issue of Sport Marketing Quarterly Guest Editors: Yong Jae Ko and Joon Sung Lee, University of Florida Experimental Research in Sport Consumer Behavior Over the last few decades, scholars interested in research aimed at better understanding sport consumer behavior and the associated decision processes, have made strides in advancing the literature. Most of this work has been limited to mainly interview and survey designs. These approaches have been valuable to describe characteristics of specific consumer segments, (re)define research constructs, and explore the relationships between key constructs in sport. However, due to the descriptive nature of these approaches, the current literature lacks the rigorous tactics of (quasi-)experimental research designs that seek to develop and test theories by establishing stronger and more isolated relationships among research variables. As a result, the gap between sport consumer behavior research and that of neighboring fields (e.g., advertising, consumer behavior, psychology, and marketing) has been growing, and effective interdisciplinary communications are lagging as a result.  This special issue seeks to: (a) further the theoretical understanding of sport consumers through experimental methods and (b) enhance awareness and appreciation of the benefits of using an experimental approach in sport consumer behavior research. According to Koschate-Fischer and Schandelmeier (2014), the usage of experimental methods has been increasing in top tier marketing journals by as much as 51% in some cases. After many decades of exploring sport phenomena and relevant theories through a descriptive lens, the need is ever-present to modify the focus to mechanistic explanations of sport consumption behavior through experimental approaches. The collective efforts will not only provide theoretical implications to consumer behavior scholars but also foster interdisciplinary communication with scholars in other fields. Manuscripts that add to the theoretical knowledge on sport consumer behavior are welcome for this special issue. Additionally, manuscripts developed to educate scholars in the field on the specific methods and key issues utilizing experimental designs will also be considered. Manuscripts investigating a wide variety of topical areas (e.g., sponsorship, endorsement, spectatorship/fandom, participation, purchasing licensed products, social media, and decision-making) will be reviewed, and specific topics include (but are not limited to): Theory development and testing Methodological issues – data collection, design, and analytic tools Information processing Attention and memory Goals, needs, and motivation Cognition and emotion (Implicit) attitudes and behavioral intention Socialization process Learning and experiences Any other psychological aspects related to consumption decision Manuscripts should follow the standard author guidelines for Sport Marketing Quarterly and should be submitted through the online manuscript management platform Editorial Express. During the submission process, please select "Special Issue Paper" under "Experimental Research in Sport Consumer Behavior." Manuscripts should be submitted no later than December 15, 2017 to receive full consideration for publication in the special issue. Manuscripts must not be submitted to another journal while they are under review by Sport Marketing Quarterly, nor should they have been previously published. Anticipated publication of the accepted manuscripts is December 2018. If you have any questions, please feel free to contact either of the special issue editors: Last modified: : Monday, March 13, 2017 - 14:52 Editorial Board Stephen L. Shapiro, Editor shapirsl@mailbox.sc.edu (link sends e-mail) Stephen L. Shapiro is an associate professor for the Department of Sport and Entertaiment Management at the University of South Carolina.  Shapiro’s line of research is in the areas of sport marketing and finance, with a focus on ticket pricing in the primary and secondary markets and consumer behavior as it relates to both purchase and charitable contribution decisions. Specific research topics include trends and consumer response to demand-based ticket pricing in sport, college athletic donor behavior, luxury suite price determinants, consumer demand in sport, and fantasy sport consumer behavior. Shapiro has published articles in leading sport management journals including the Journal of Sport Management, Sport Management Review, Sport Marketing Quarterly, European Sport Management Quarterly, the Journal of Sport Behavior, the International Journal of Sport Management, and other notable journals.  He has also authored or co-authored chapters in four sport management textbooks. Additionally, Shapiro is a research fellow with the North American Society for Sport Management (NASSM) and won the Sport Marketing Association's Best Professional Paper in 2010 and 2013. Shapiro has participated in numerous grant-funded projects for sport organizations worldwide, including the United States Olympic Committee, the Virginia Tourism Corporation, the National Kidney Foundation of Florida, the US Department of State, the International Cricket Council, the Norfolk Tourism Research Foundation, the Denver Nuggets, the Colorado Avalanche, and athletics departments at the University of Memphis, Old Dominion University, the University of Northern Colorado, and the Mountain West Conference. In addition to his work with Sport Marketing Quarterly, Shapiro serves on the editorial board for the Journal of Issues in Intercollegiate Athletics and Sport and Entertainment Review. Brendan Dwyer, Associate Editor bdwywer@vcu.edu (link sends e-mail) Brendan Dwyer is an associate professor and the director of research and distance learning at the Center for Sport Leadership at VCU. He holds a bachelor's degree in economics as well as a master's degree and doctorate in sport administration. His academic focus is primarily on the business of sport, but he also has a strong foundation in the social components, technological aspects, and research methods associated with both sport and higher education. Dwyer's research interests center around sport consumer behavior with a distinct focus on the media consumption habits of fantasy sport participants and behavioral patterns of ticket purchasers. Currently, he has articles published in the Journal of Sport Management, Sport Marketing Quarterly, Sport Management Review, European Sport Management Quarterly, Journal of Sport Behavior and the Marketing Management Journal. Dwyer also has over 45 national and international presentations at professional conferences, including the North American Society for Sport Management (NASSM), Sport Marketing Association, Sport, Physical Activity, Recreation and Law Association, College Sport Research Institute's Scholarly Conference on College Sport, and the North American Society for Sport Sociology. Dwyer has received over $200,000 in grants and contracts including multiple awards from the NCAA and the US Department of State. In 2009, he won the NASSM Student Research Competition. He has also won the Sport Marketing Association's Best Professional Paper three times (2010, 2013, 2014), and in 2013, he was presented the VCU School of Education's Faculty Scholarship Award. He proudly serves on four editorial boards. In addition to teaching and research, Dwyer has worked with a number of sport organizations including the Fantasy Sports Trade Association, the U.S. Olympic Committee, the Washington Redskins, Richmond International Raceway, Richmond Sports Backers, Special Olympics Virginia, Running USA, the Denver Nuggets, Colorado Avalanche, Colorado State University Athletics, University of Northern Colorado Athletics, Shanghai Football Association, Richmond Strikers, Villa 7, and VCU Athletics. Matthew B. Walker, Associate Editor matt.walker@hlkn.tamu.edu (link sends e-mail) Matthew B. Walker is the chair of the Division of Sport Management, associate department head, and Robert and Mavis Simmons research fellow in the Department of Health and Kinesiology at Texas A&M University, where he also serves as the assistant director of the Center for Sport Management Research and Education. Walker’s research and consultancies focus on social program evaluations and strategic processes underpinning organizational outreach efforts across numerous sport industry sectors. He has participated in more than 20 grant-funded research projects (totaling more than $400,000) for sport and related organizations domestically and around the world, including the PGA of America, National Football League, World Golf Foundation, Barclays Bank, USA Archery, Easton Sports Development Foundation, Fulham Football Club Foundation, England Institute of Sport, Fight-4-Change (among others). Walker has co-authored a scholarly text book, numerous marketing book chapters and industry reports, and has written or contributed to more than 55 peer-reviewed articles in leading scientific journals. His research and consultancy work has offered marketing and management solutions to businesses, NGO’s, and government agencies, helping improve and enhance social and strategic programming efforts. Walker is also the managing editor of the Journal of Applied Sport Management, which serves as an outlet for research centered on enhancing sport business practices around the globe.    Section Editors Case Study Artemisia Apostolopoulou Robert Morris University Sport Marketing and the Law John Grady University of South Carolina Anita Moorman University of Louisville Industry Insider Alan Morse University of Northern Colorado Social Media Editor Richard Campbell Sonoma State University Editorial Assistant Craig Morehead Coastal Carolina University   Last modified: : Monday, September 18, 2017 - 14:26