期刊名称：MARKETING THEORY
 期刊简介(About the journal)
投稿须知(Instructions to Authors)
编辑部信息(Editorial Board)
About the journal
Marketing Theory provides a fully peer-reviewed specialised academic medium and main reference for the development and dissemination of alternative and critical perspectives on marketing theory.
There are a growing number of researchers and management practitioners who believe that conventional marketing theory is often ill-suited to the challenges of the modern business environment. Marketing Theory creates a high quality, specialist outlet for management and social scientists who are committed to developing and reformulating marketing as an academic discipline by critically analysing existing theory.
"I received a copy of Marketing Theory, Vol. 1, No. 1, and I read your article "Are Current Research Approaches in Marketing Leading Us Astray?" Great article. We should insist that it be read in every Ph.D. marketing class on methods." Philip Kotler, Kellogg Graduate School of Management, Northwestern University, USA
Electronic Access:
Marketing Theory is available electronically on SAGE Journals Online at http://mtq.sagepub.com
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VINITI Abstracts Journal
Instructions to Authors
Marketing Theory provides a fully peer reviewed specialised academic medium and main reference for the development and dissemination of alternative and critical perspectives on marketing theory.
1. Peer review policy
Marketing Theory adheres to a rigorous double-blind reviewing policy in which the identity of both the reviewer and author are always concealed from both parties.
Marketing Theory makes every effort to match papers with referees of appropriate theoretical backgrounds. Where the subject of a paper is interdisciplinary it may be sent to reviewer outside of the marketing academy. Referees are encouraged to provide prompt and constructive critiques of papers, and, where revision is required, to highlight potential avenues for further development.
The journal aims to keep contributors informed of the progress of their submissions on a regular basis, and, in recognition of this commitment, provides a first indication of a paper's progress within 10-12 weeks of the initial acknowledgement of receipt, and informs them of developments thereafter. It is the editors' intention, by these means, to deal fairly and in good faith with potential contributors and readers.
2. Article types
The journal publishes theory papers and speculative essays, review articles and theoretically grounded methodology and empirical articles. Thematic symposia (typically comprising 3 or 4 papers) on a particular theme will be published from time to time.
Articles should be written in English and should not have been published nor be currently under review elsewhere. Marketing Theory will consider papers that have been published elsewhere in languages other than English, if they are submitted with an accompanying English translation.
Full papers should be between 5-7,000 words in length with shorter 'think pieces' of between 2,000 and 3,000 words.
Abstract: All papers require an abstract of 100-150 words and five to eight keywords. Abstracts should be typed double-spaced on a separate sheet at the beginning of the manuscript.
3. How to submit your manuscript
Marketing Theory is hosted on ScholarOne™ Manuscripts, a web based online submission and peer review system – SAGE track. Please read the Manuscript Submission guidelines below, and then simply visit http://mc.manuscriptcentral.com/mtq to login and submit your article online.
IMPORTANT: Please check whether you already have an account in the system before trying to create a new one. If you have reviewed or authored for the journal in the past year it is possible that you will have had an account created.
4. Journal contributor’s publishing agreement
Before publication SAGE requires the author as the rights holder to sign a Journal Contributor’s Publishing Agreement. SAGE’s Journal Contributor’s Publishing Agreement is an exclusive licence agreement which means that the author retains copyright in the work but grants SAGE the sole and exclusive right and licence to publish for the full legal term of copyright. Exceptions may exist where an assignment of copyright is required or preferred by a proprietor other than SAGE. In this case copyright in the work will be assigned from the author to the society. For more information please visit our Frequently Asked Questions on the SAGE Journal Author Gateway.
4.1 SAGE Choice and Open Access
If you or your funder wish your article to be freely available online to non subscribers immediately upon publication (gold open access), you can opt for it to be included in SAGE Choice, subject to payment of a publication fee. The manuscript submission and peer review procedure is unchanged. On acceptance of your article, you will be asked to let SAGE know directly if you are choosing SAGE Choice. To check journal eligibility and the publication fee, please visit SAGE Choice. For more information on open access options and compliance at SAGE, including self author archiving deposits (green open access) visit SAGE Publishing Policies on our Journal Author Gateway.
5. Declaration of conflicting interests
Within your Journal Contributor’s Publishing Agreement you will be required to make a certification with respect to a declaration of conflicting interests. Marketing Theory does not require a declaration of conflicting interests but recommends you review the good practice guidelines on the SAGE Journal Author Gateway.
6. Other conventions
None applicable.
7. Acknowledgements
Any acknowledgements should appear first at the end of your article prior to your Declaration of Conflicting Interests (if applicable), any notes and your References.
All contributors who do not meet the criteria for authorship should be listed in an ‘Acknowledgements’ section. Examples of those who might be acknowledged include a person who provided purely technical help, writing assistance, or a department chair who provided only general support. Authors should disclose whether they had any writing assistance and identify the entity that paid for this assistance.
7.1 Funding Acknowledgement
To comply with the guidance for Research Funders, Authors and Publishers issued by the Research Information Network (RIN), Marketing Theory additionally requires all Authors to acknowledge their funding in a consistent fashion under a separate heading. All research articles should have a funding acknowledgement in the form of a sentence as follows, with the funding agency written out in full, followed by the grant number in square brackets:
This work was supported by the Medical Research Council [grant number xxx].
Multiple grant numbers should be separated by comma and space. Where the research was supported by more than one agency, the different agencies should be separated by semi-colon, with “and” before the final funder. Thus:
This work was supported by the Wellcome Trust [grant numbers xxxx, yyyy]; the Natural Environment Research Council [grant number zzzz]; and the Economic and Social Research Council [grant number aaaa].
In some cases, research is not funded by a specific project grant, but rather from the block grant and other resources available to a university, college or other research institution. Where no specific funding has been provided for the research we ask that corresponding authors use the following sentence:
This research received no specific grant from any funding agency in the public, commercial, or not-for-profit sectors.
Please include this information under a separate heading entitled ‘Funding’ directly after any other Acknowledgements prior to your ‘Declaration of Conflicting Interests’ (if applicable), any Notes and your References.
Important note: If you have any concerns that the provision of this information may compromise your anonymity dependent on the peer review policy of this journal outlined above, you can withhold this information until final accepted manuscript.
For more information on the guidance for Research Funders, Authors and Publishers, please visit:http://www.rin.ac.uk/funders-acknowledgement.
8. Permissions
Authors are responsible for obtaining permission from copyright holders for reproducing any illustrations, tables, figures or lengthy quotations previously published elsewhere. For further information including guidance on fair dealing for criticism and review, please visit our Frequently Asked Questions on the SAGE Journal Author Gateway.
9. Manuscript style
9.1 File types
Only electronic files conforming to the journal's guidelines will be accepted. Preferred formats for the text and tables of your manuscript are Word DOC, RTF, XLS. LaTeX files are also accepted. Please also refer to additional guideline on submitting artwork [and supplemental files] below.
9.2 Journal Style
Marketing Theory conforms to the SAGE house style. Click here to review guidelines on SAGE UK House Style
9.3 Reference Style
Marketing Theory adheres to the SAGE Harvard reference style. Click here to review the guidelines on SAGE Harvard to ensure your manuscript conforms to this reference style.
If you use EndNote to manage references, download the SAGE Harvard output style by following this link and save to the appropriate folder (normally for Windows C:\Program Files\EndNote\Styles and for Mac OS X Harddrive:Applications:EndNote:Styles). Once you’ve done this, open EndNote and choose “Select Another Style...” from the dropdown menu in the menu bar; locate and choose this new style from the following screen.
9.4. Manuscript Preparation
The text should be double-spaced throughout and with a minimum of 3cm for left and right hand margins and 5cm at head and foot. Text should be standard 10 or 12 point.
9.4.1 Keywords and Abstracts: Helping readers find your article online
The title, keywords and abstract are key to ensuring readers find your article online through online search engines such as Google. Please refer to the information and guidance on how best to title your article, write your abstract and select your keywords by visiting SAGE’s Journal Author Gateway Guidelines on How to Help Readers Find Your Article Online.
9.4.2 Corresponding Author Contact details
Provide full contact details for the corresponding author including email, mailing address and telephone numbers. Academic affiliations are required for all co-authors. These details should be presented separately to the main text of the article to facilitate anonymous peer review.
9.4.3 Guidelines for submitting artwork, figures and other graphics
For guidance on the preparation of illustrations, pictures and graphs in electronic format, please visit SAGE’s Manuscript Submission Guidelines.
If, together with your accepted article, you submit usable colour figures, these figures will appear in colour online regardless of whether or not these illustrations are reproduced in colour in the printed version. If a charge applies you will be informed by your SAGE Production Editor. For specifically requested colour reproduction in print, you will receive information regarding the costs from SAGE after receipt of your accepted article.
9.4.4 Guidelines for submitting supplemental files
This journal is able to host approved supplemental materials online, alongside the full-text of articles. Supplemental files will be subjected to peer-review alongside the article. For more information please refer to SAGE’s Guidelines for Authors on Supplemental Files.
9.4.5 English Language Editing services
Non-English speaking authors who would like to refine their use of language in their manuscripts might consider using a professional editing service. Visithttp://www.sagepub.co.uk/authors/journal/submission.sp for further information.
10. After acceptance
10.1 Proofs
We will email a PDF of the proofs to the corresponding author.
10.2 E-Prints
SAGE provides authors with access to a PDF of their final article. For further information please visithttp://www.sagepub.co.uk/authors/journal/reprint.sp.
10.3 SAGE Production
At SAGE we place an extremely strong emphasis on the highest production standards possible. We attach high importance to our quality service levels in copy-editing, typesetting, printing, and online publication (http://online.sagepub.com/). We also seek to uphold excellent author relations throughout the publication process.
We value your feedback to ensure we continue to improve our author service levels. On publication all corresponding authors will receive a brief survey questionnaire on your experience of publishing in Marketing Theory with SAGE.
10.4 OnlineFirst Publication
Marketing Marketing Theory benefits from Online First, a feature offered through SAGE’s electronic journal platform, SAGE Journals Online. It allows final revision articles (completed articles in queue for assignment to an upcoming issue) to be hosted online prior to their inclusion in a final print and online journal issue which significantly reduces the lead time between submission and publication. For more information please visit our OnlineFirst Fact Sheet.
benefits from Online First, a feature offered through SAGE’s electronic journal platform, SAGE Journals Online. It allows final revision articles (completed articles in queue for assignment to an upcoming issue) to be hosted online prior to their inclusion in a final print and online journal issue which significantly reduces the lead time between submission and publication. For more information please visit our OnlineFirst Fact Sheet.
11. Further information
Any correspondence, queries or additional requests for information on the manuscript submission process should be sent to the Editor as follows:
Professor Pauline Maclaran
School of Management
Royal Holloway, Unversity of London
Egham Hill, Egham
Surrey TW20 0EX
UK
Email: pauline.maclaran@rhul.ac.uk
Editorial Board
Advisory Editorial Board:
Editorial Board:
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