期刊名称：JOURNAL OF BUSINESS-TO-BUSINESS MARKETING
 期刊简介(About the journal)
投稿须知(Instructions to Authors)
编辑部信息(Editorial Board)
About the journal
Expert marketing advice for anyone involved with buying and selling business services and industrial products!
The Journal of Business-to-Business Marketing?encourages diversity in approaches to business marketing theory development, research methods, and managerial problem solving. An editorial board comprised of outstanding, internationally recognized scholars and practitioners ensures that the journal maintains impeccable standards of relevance and rigorous scholarship.
The Journal of Business-to-Business Marketing?features:
- basic and applied research that reflects current business marketing theory, methodology, and practice
- articles from leading researchers covering topics of mutual interest for the business and academic communities
- a summary for business marketing practitioners and a structured abstract accompanying each article
- commentaries from the business world, provided by leading business thinkers
- a book review section, which reviews books of pertinent and direct interest to academics and professionals in business-to-business marketing
Some of the main topical areas covered by the journal are business buyer relationship management, business buying behavior, industrial segmentation, business marketing strategy, ethical business marketing practices, legal issues / government regulation, and traditional business marketing mix areas including but not limited to: industrial products / business services, developing innovations, business brands, packaging, pricing (negotiations, bidding), industrial distribution—logistics and supply chain management, promotion (personal selling and sales management, trade shows, direct marketing methods, sales promotions, and industrial advertising), and the impact of Internet practices upon all areas of business marketing.
The domain of business-to-business marketing encompasses all phenomena involving transactions, exchanges, and relationships in any dyad involving organizations, institutions, and resellers. It is a broad concept encompassing the marketing of business services and industrial products—as well as reseller phenomena—with domestic and/or global perspectives. The journal publishes articles that address any topic within this broad definition. Academics and industry professionals are invited to submit manuscripts to the journal that can contribute to the science and practice of business marketing.
WHO SHOULD SUBSCRIBE
Business marketing professionals in all industries and educators at all levels whose work is concerned with marketing either business services of industrial products. These individuals are also invited to write for the journal, which is concerned with contributions to our understanding of the science, art, and practice of business marketing.
The Journal of Business-to-Business Marketing?is pleased to offer the Outstanding Article of the Year award for best paper of the volume. The winner receives a cash award plus a handsome framed certificate.
The editorial Web site for the Journal of Business-to-Business Marketing?features the journal’s editorial position, instructions for authors, and electronic submission instructions: http://aux.zicklin.baruch.cuny.edu/jbbm/
Product Details:
ISSN: 1051-712X Electronic - ISSN: 1547-0628 SKU: J033v15
Instructions to Authors
Upon First Submission
A manuscript must be submitted to the JBBM using conventional E-mail.
The subject of the E-mail must state: "JBBM Submission - the title of the manuscript."
You must attach the manuscript in a MS Word file.
The text of your E-mail must include mention of the title again, a request for review, and any other information you wish to convey exclusively to the Editor, David Lichtenthal.
You must also attach a separate signed manuscript submission form for each author.
The Editor will acknowledge receipt of the submission via E-mail exclusively to the corresponding author. A manuscript submission number will be assigned. Please use this MS # in the subject line and text of all correspondence during the review process.
Upon Resubmission
The subject of the E-mail must state: " JBBM Resubmission - MS # xxxxxxxx".
You must attach the revised manuscript and your detailed response to all the reviewers in two separate MS Word files.
The text of your E-mail must include mention of the title and MS # again, a request for another round of review and any comments you wish to convey exclusively to the Editor, David Lichtenthal.
Please click here when Ready to Submit A Manuscript
Please click here for Manuscript Preparation Guidelines
Please click here for Manuscript Submission Form
Instructions to Authors
Jmanuscript.pdf
instructions for authors.pdf
Editorial Board
Journal Editor J. David Lichtenthal
City University of New York
Email: david_lichtenthal@baruch.cuny.edu
Associate Editor - Australia
Ian F. Wilkinson, PhD
Professor
School of Marketing
University of New South Wales
John Goodsell Bldg. 3rd. Fl.
Entrance Gate 11 - Off Botany Rd.
Sydney 2052
Sydney
Email: i.wilkinson@unsw.edu.au
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