期刊名称：PSYCHOLOGY & MARKETING
 期刊简介(About the journal)
投稿须知(Instructions to Authors)
编辑部信息(Editorial Board)
About the journal
Psychology & Marketing publishes original research and review articles dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, it serves practitioners and academicians in the fields of psychology and marketing and is an appropriate outlet for articles designed to be of interest, concern and applied value to its audience of professionals and scholars. Specifically, some of the types of articles published in this journal are as follows: (1) descriptions of the development, validity, and/or use of psychological knowledge or techniques that can be brought to bear on marketing problems; (2) descriptions of the development, validity, and/or use of marketing knowledge or techniques derived from the psychological literature; (3) psychological studies or profiles of individuals or groups who might potentially benefit from the marketing of a particular product or service; (4) studies of personality and behavior change where these studies have a direct bearing on questions concerning consumer behavior and marketing strategies; (5) exploration of issues of law, ethics, and values in psychology and marketing; (6) psychological investigation of interpersonal and interagency (e.g., research supplier¡ªclient) relationships in marketing; and (7) case studies and cross-cultural reports pertinent to all of the preceding topics. This journal is designed to provide a unique forum for the presentation and discussion of innovative perspectives on marketing and psychology.
Instructions to Authors
Disk Submission Instructions
Manuscripts should be submitted in quintuplicate to Rajan Nataraajan, Ph.D., Executive Editor, Psychology & Marketing, Department of Marketing, College of Business, 235 Business Building, Auburn University, Auburn, AL 36849-5246. Articles should be no longer than 50 double-spaced pages. Manuscripts must adhere to the instructions on reference citations, preparation of tables and figures, and manuscript format as described in the Publication Manual of the American Psychological Association (5th ed.). Readers' comments on published articles must be submitted no later than one month from the date of the issue containing the article being commented on in order to ensure timeliness. All articles as well as comments are subject to editorial review. Journal policy prohibits an author from simultaneously submitting a manuscript for consideration to another journal while that manuscript is under consideration for publication in Psychology & Marketing.
Figures: Figures should be professionally prepared and submitted in a form suitable for reproduction (camera-ready copy). Computer-generated graphs are acceptable only if they have been printed with a good quality laser printer.
References should be compiled on a separate sheet at the end of the article. Examples follows:
Journal
Lichenstein, D. R., Bloch, P. H., & Black, W. C. (1988) Correlates of price acceptability. Journal of Consumer Research, 15, 243-252.
Book
Lilien, G. L., & Kotler, P. (1983). Marketing decision making. New York: Harper and Row.
Article in Edited Book
Brown, E. D., & Sechrest, L. (1980). Experiments in cross-cultural research. In H. C. Triandis & J. W. Berry (Eds.), Handbook of cross-cultural psychology (Vol. 2, pp. 297?18). Boston: Allyn and Bacon, Inc.
Conference Proceeding
Schaninger, C., Buss, C., & Grover, R. (1982). The effect of sex roles on family finance handling and decision influence. In B. Walker (Ed.), An assessment of marketing thought and practice, Educators' Conference Proceedings, Series 48 (pp. 43?7). Chicago: American Marketing Association.
Copyright: No article can be published unless accompanied by a signed publication agreement, which serves as a transfer of copyright from author to publisher. A publication agreement may be obtained from the editor or the publisher. A copy of the publication agreement appears in most issues of the journal. Only original papers will be accepted and copyright in published papers will be vested in the publisher. It is the author's responsibility to obtain written permission to reproduce material that has appeared in another publication.
Correspondence: All other correspondence should be addressed to the Publisher, Professional/Trade Group, John Wiley & Sons, Inc., 111 River Street., Hoboken, NJ 07030-5774.
Disk Submission Instructions
Please return your final, revised manuscript on disk as well as hard copy.
The hard copy must match the disk.
The Journal strongly encourages authors to deliver the final, revised version of their accepted manuscripts (text, tables, and, if possible, illustrations) on disk. Given the near-universal use of computer word-processing for manuscript preparation, we anticipate that providing a disk will be convenient for you, and it carries the added advantages of maintaining the integrity of your keystrokes and expediting typesetting. Please return the disk submission slip below with your manuscript and labeled disk(s).
Guidelines for Electronic Submission
Text
Storage medium. 3-1/2" high-density disk in IBM MS-DOS, Windows, or Macintosh format.
Software and format. Microsoft Word 6.0 is preferred, although manuscripts prepared with any other microcomputer word processor are acceptable. Refrain from complex formatting; the Publisher will style your manuscript according to the Journal design specifications. Do not use desktop publishing software such as Aldus PageMaker or Quark XPress. If you prepared your manuscript with one of these programs, export the text to a word processing format. Please make sure your word processing program's "fast save" feature is turned off. Please do not deliver files that contain hidden text: for example, do not use your word processor's automated features to create footnotes or reference lists.
File names. Submit the text and tables of each manuscript as a single file. Name each file with your last name (up to eight letters). Text files should be given the three-letter extension that identifies the file format. Macintosh users should maintain the MS-DOS "eight dot three" file-naming convention.
Labels. Label all disks with your name, the file name, and the word processing program and version used.
Illustrations
All print reproduction requires files for full color images to be in a CMYK color space. If possible, ICC or ColorSync profiles of your output device should accompany all digital image submissions.
Storage medium. Submit as separate files from text files, on separate disks or cartridges. If feasible, full color files should be submitted on separate disks from other image files. 3-1/2" high-density disks, CD, and Iomega Zip disks can be submitted. At authors' request, cartridges and disks will be returned after publication.
Software and format. All illustration files should be in TIFF or EPS (with preview) formats. Do not submit native application formats.
Resolution. Journal quality reproduction will require greyscale and color files at resolutions yielding approximately 300 ppi. Bitmapped line art should be submitted at resolutions yielding 600-1200 ppi. These resolutions refer to the output size of the file; if you anticipate that your images will be enlarged or reduced, resolutions should be adjusted accordingly.
File names. Illustration files should be given the 2- or 3-letter extension that identifies the file format used (i.e., .tif, .eps).
Labels. Label all disks and cartridges with your name, the file names, formats, and compression schemes (if any) used. Hard copy output must accompany all files.
Production Questions
Chris Gage
Phone: 201-748-6225
Fax: 201-748-8824
E-mail:cgage@wiley.com
Editorial Board
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EDITOR-IN-CHIEF
Ronald Jay Cohen, Ph.D.
RJCohen Consulting
2141 North University Drive
Suite 203
Coral Springs, FL 33071
(954) 567-8530
rjcohenphd@hotmail.com |
EXECUTIVE EDITOR
Rajan Nataraajan, Ph.D.
Chairman, Department of Marketing
201 College of Business
Auburn University, AL 36849-5426
(334) 844-2450 or 2465
(334) 844-4032 fax
rajan@business.auburn.edu |
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Book Review Editor
Daniel R. Sersland, Ph.D.
American Intercontinental
University-Dunwoody
Editorial Review Board
Shuzo Abe, M.B.A.
Yokohama National
University, Japan
Tim Ambler, Ph.D.
London Business School, U.K.
Charles Areni, Ph.D.
University of Sydney,
Australia
Robert M. Arkin, Ph.D.
Ohio State University
Barry J. Babin, Ph.D
The University of Southern
Mississippi
Richard P. Bagozzi, Ph.D.
Rice University
Ainsworth A. Bailey, Ph.D.
University of Toledo
P.V. Balakrishnan, Ph.D.
University of Washington
at Bothell
Sharon E. Beatty, Ph.D.
University of Alabama, Tuscaloosa
Paul M. Biner, Ph.D.
Ball State University
Dipankar Chakravarthi, Ph.D.
University of Colorado
at Boulder
Eloise Coupey, Ph.D.
Virginia Polytechnic Institute
and State University
Victoria Crittendon, Ph.D.
Boston College
Michael F. d'Amico, Ph.D.
University of Akron
Alain d'Astous, Ph.D.
HEC, Montreal
William K. Darley, Ph.D.
University of Toledo
Utpal Dholakia, Ph.D.
Rice University
Alan Dubinksy, Ph.D.
Purdue University
Michael T. Elliott, D.B.A.
University of Missouri
- St. Louis
Ann Marie Fiore, Ph.D.
Iowa State University
Robert J. Fisher, Ph.D.
University of Western Ontario,
Canada
David Forlani, Ph.D.
University of Colorado at
Denver
Ellen Garbarino, Ph.D.
Case Western Reserve
University
Ronald E. Goldsmith, Ph.D.
Florida State University
Bernard Gorman, Ph.D.
Nassau Community College
Timothy R. Graeff, Ph.D.
Middle Tennessee State
University
Thomas F. Griffin III, Ph.D.
Auburn University at
Montgomery
John Hadjimarcou, Ph.D.
The University of Texas
at El Paso
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Donald A. Hantula, Ph.D.
Temple University
Ralph Hakstian, Ph.D.
University of British
Columbia, Canada
James G. Helgeson, Ph.D.
Gonzaga Univeristy
Wayne D. Hoyer, Ph.D.
The University of Texas at
Austin
Ming-Hui Huang, Ph.D.
National Taiwan University
Taiwan
Rebecca A. Henry, Ph.D.
Rensselaer Polytechnic
Institute
Morris B. Holbrook, Ph.D.
Columbia University
Robert D. Jewell, Ph.D.
Kent State University
David Jones, Ph.D.
LaSalle University
Fahri Karakaya, Ph.D.
University of Massachusetts at
Dartmouth
James J. Kellaris, Ph.D.
University of Cincinnati
DeAnna S. Kempf, Ph.D.
Middle Tennessee State
University
Tina M. Lowrey, Ph.D.
University of Texas at
San Antonio
Robert Lawson, Ph.D.
William Paterson University
Sherry L. Lotz, Ph.D.
The University of Arizona
Deborah MacInnis, Ph.D.
University of Southern
California
Ajay K. Manrai, Ph.D.
University of Deleware
Tony Meenaghan, Ph.D.
University College Dublin
Banwari Mittal, Ph.D.
Northern Kentucky
University
Anthony D. Miyazaki, Ph.D.
Florida International
University
John J. Moran, Ph.D.
Wagner College
John C. Mowen, Ph.D.
Oklahoma State University
James M. Munch, Ph.D.
University of Texas at
Arlington
James A. Muncy, Ph.D.
Valdosta State University
Keith B. Murray, Ph.D.
Bryant College
Karthik Namasivayam, Ph.D.
The Pennsylvania State
University
Bruce I. Newmam, Ph.D.
DePaul University
Aron O'Cass, Ph.D.
The University of Newcastle
Charles E. Pettijohn, D.B.A.
Southwest Missouri State
University
Robert A. Reeves, Ph.D.
Augusta State University
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Michelle Roehm, Ph.D
University of Wake Forest
Neal Roese, Ph.D.
University of Illinois at
Urbana-Champaign
Bert Rosenbloom, Ph.D.
Drexel University
Herbert J. Rotfeld, Ph.D.
Auburn University
Gad Saad, Ph.D.
Concordia University, Canada
Joel G. Saegert, Ph.D.
University of Texas at
San Antonio
Robert M. Schindler, Ph.D.
Rutgers University - Camden
Stewart Shapiro, Ph.D.
University of Delaware
Sharon Shavitt, Ph.D.
University of Illinois at
Urbana-Champaign
Soyeon Shim, Ph.D.
University of Arizona
Terence A. Shimp, Ph.D.
University of South Carolina
Aviv Shoham, Ph.D.
The University of Haifa
K. Sivakumar, Ph.D.
Lehigh University
Mark E. Slama
Illinois State University
Richard Spreng, Ph.D.
Michigan State University
Alan Stacy, Ph.D.
University of Southern
California
Thomas F. Stafford, Ph.D.
University of Memphis
James E. Stoddard, Ph.D.
Appalachian State University
Harish Sujan, Ph.D.
Tulane University
Nicolaos E. Synodinos, Ph.D.
University of Hawaii at
Manoa
Charles R. Taylor, Ph.D.
Villanova University
Valeria A. Taylor, Ph.D.
University of Tennessee at
Chattanooga
Brian D. Till, Ph.D.
St. Louis University
Charles V. Trappey, Ph.D.
National Chiao Tung
University, Taiwan
Tracy L. Tuten, Ph.D.
Virginia Commonwealth
University
Madhubalan Viswanathan, Ph.D.
University of Illinois at
Urbana-Champaign
Elizabeth Wilson, Ph.D.
Suffolk University
Arch G. Woodside
Boston College
Youjae Yi, Ph.D.
Seoul National University
Korea
Judy Zaichkowsky, Ph.D.
Simon Fraser University,
Canada
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