期刊名称：MARKETING SCIENCE ISSN： 0732-2399 出版频率： Bi-monthly 出版社： INFORMS, 5521 RESEARCH PARK DR, SUITE 200, CATONSVILLE, USA, MD, 21228   出版社网址： http://www.informs.org/ 期刊网址： http://mktsci.journal.informs.org/ 影响因子： 1.647(2015年) 1.860(2014年) 2.208(2013年) 2.201 (2012年) 2.36(2011年) 主题范畴： BUSINESS 期刊简介(About the journal)    投稿须知(Instructions to Authors)    编辑部信息(Editorial Board)    About the journal Marketing Science, published bimonthly by INFORMS, focuses on articles that answer important research questions in marketing. Researchers employ a rigorous mathematical modeling approach aimed at improving the actions of marketing decision makers, offering a deeper understanding of marketing phenomena. Marketing Science articles report significant findings and methodological advances related to many marketing topics, including pricing, new products, channels, promotions, salesforce management, buyer behavior, product lines, forecasting, advertising, competitive strategy, services marketing, targetability, and segmentation.   For more information, visit our editorial website: http://mktsci.pubs.informs.org. Instructions to Authors The following are guidelines for the processing of manuscripts at Marketing Science:   • ALL manuscripts which started the review process PRIOR to November 15th, 2007, are handled manually until their final disposition. Revisions are submitted via email to Kate Kelley (kkelley@wharton.upenn.edu) with a copy to Eric Bradlow (ebradlow@wharton.upenn.edu). • STARTING November 15th, 2007, ALL new manuscripts are submitted electronically via Manuscript Central (an online submission and review system). Submissions are no longer accepted by paper or e-mail. To access the Marketing Science Manuscript Central site go to http://mc.manuscriptcentral.com/mksc. • The first time you log on to the Marketing Science Manuscript Central site you are prompted to create an account (click on “create account” on the opening page). When creating your account please be sure you take the time to accurately choose keywords for yourself. These keywords are critical for the accurate assignment of manuscripts for your review.   • All submitted manuscripts, and subsequent revisions, are blinded (the Manuscript Central log-in process informs the Editor-in-Chief of the authors and coauthors). Upon submission, you have the opportunity to write a cover letter along with requesting preferred and nonpreferred reviewers and area editors.   • There is a new reviewer form that includes 7-8 rating scale questions, an overall recommendation, and a space for review and comments to the area editor. • There are extensive instructions found online to support the manuscript submission and review process.   If you have questions concerning any of the above information, please e-mail us: Fran Moskwa (Managing Editor - frances.moskwa@informs.org), Kate Kelley (Assistant to the Editor-in-Chief - kkelley@wharton.upenn.edu), or Eric Bradlow (Editor-in-Chief - ebradlow@wharton.upenn.edu). Instructions to Authors data_base_report-1__4_.pdf Editorial Board Bart J. Bronnenberg Tilburg University             Bruce G. S. Hardie London Business School    Arvind Rangaswamy Pennsylvania State University Yuxin Chen New York University         Teck-Hua Ho University of California, Berkeley                                               Gary Russell University of Iowa Pradeep Chintagunta University of Chicago        Ganesh Iyer University of California, Berkeley                                               Roland T. Rust University of Maryland Anne T. Coughlan Northwestern University    Gary L.Lilien Pennsylvania State University                                                    Miklos Sarvary INSEAD Preyas Desai Duke University                Carl F. Mela Duke University                Greg Shaffer University of Rochester Wayne S. DeSarbo Pennsylvania State University                                                    Robert J. Meyer University of Miami and University of Pennsylvania                                                        Duncan I. Simester Massachusetts Institute of Technology Ravi Dhar Yale University                 Sanjog Misra University of Rochester     Kannan Srinivasan Carnegie Mellon University Jean-Pierre Dube University of Chicago        Alan Montgomery Carnegie Mellon University                                                        K. Sudhir Yale University Peter S. Fader University of Pennsylvania                                                        K. Sridhar Moorthy University of Toronto        Christophe Van den Bulte University of Pennsylvania Fred Feinberg University of Michigan      Eitan Muller Tel Aviv University and New York University                               J. Miguel Villas-Boas University of California, Berkeley Chakravarthi Narasimhan Washington University       Michel Wedel University of Maryland  Scott A. Neslin Dartmouth College            Z. John Zhang University of Pennsylvania                                                                                                Editorial Board                                                                         Kusum L. Ailawadi Dartmouth College            Charles Ingene University of Mississippi    Seethu Seetharaman Rice University Andrew Ainslie University of California, Los Angeles                                          J. Jeffrey Inman University of Pittsburgh     Raj Sethuraman Southern Methodist University Wilfred Amaldoss Duke University                Sanjay Jain Texas A&M University      Ron Shachar Tel Aviv University Eric T. Anderson Northwestern University    Wolfgang Jank University of Maryland      Venky Shankar Texas A&M University Rick L. Andrews University of Delaware      Vrinda Kadiyali Cornell University             Jorge Silva-Risso University of California, Riverside Asim Ansari Columbia University          Pallassana (P.K.) Kannan University of Maryland      Vishal Singh New York University Neeraj Arora University of Wisconsin     Oded Koenigsberg Columbia University          David Soberman University of Toronto Subramanian Balachander Purdue University             Praveen K. Kopalle Dartmouth College            Joel H. Steckel New York University Barry L. Bayus University of North Carolina at Chapel Hill                    Robert E. Krider Simon Fraser University    Jan-Benedict Steenkamp University of North Carolina David R. Bell University of Pennsylvania                                                        Aradhna Krishna University of Michigan      Baohong Sun Carnegie Mellon University Eyal Biyalogorsky University of California, Davis                                                   Lakshman Krishnamurthi Northwestern University    Joffre Swait Advanis Incorporated Peter Boatwright Carnegie Mellon University                                                        Dmitri Kuksov Washington University       Gerard Tellis University of Southern California Ulf Bockenholt McGill University              V. Kumar Georgia State University    Oliver Toubia Columbia University Andre Bonfrer Singapore Management University                                              Peter S. Leeflang University of Groningen    Rajeev K. Tyagi University of California, Irvine Douglas Bowman Emory University              Donald R. Lehmann Columbia University          Peter C. Verhoef University of Groningen Randolph E. Bucklin University of California, Los Angeles                     Peter Lenk University of Michigan      Naufel J. Vilcassim London School of Business Rabikar Chatterjee University of Pittsburgh     Robert P. Leone Texas Christian University                                                         Barton A. Weitz University of Florida Peter Danaher Melbourne Business School                                                       Michael Lewis University of Florida         Russel S. Winer New York University Marnik G. Dekimpe Tilburg University, Catholic University Leuven             John C. Liechty Pennsylvania State University                                                    Sha Yang New York University Sri Devi Duvvuri SUNY at Buffalo               Leonard M. Lodish University of Pennsylvania                                                        Robert Zeithammer University of California, Los Angeles Sanjay K. Dhar University of Chicago        Vijay Mahajan University of Texas at Austin and Indian School of Business         Florian Zettelmeyer Northwestern University Min Ding Pennsylvania State University                                                    Puneet Mancanda University of Michigan      Rami Zwick Hong Kong University of Science and Technology Michaela Draganska Stanford University           Murali Mantrala University of Missouri, Columbia                                                 Xavier Dreze University of Pennsylvania                                                        Dina Mayzlin Yale University                   Anthony Dukes University of Southern California                         Leigh McAlister University of Texas             Shantanu Dutta University of Southern California                                               Paul R. Messinger University of Alberta           Gary M. Erickson University of Washington   Christine Moorman Duke University                  Scott Fay Syracuse University          Vicki G. Morwitz New York University           Duncan Fong Pennsylvania State University                                                    Prasad A. Naik University of California, Davis                                                     Philip Hans Franses Erasmus Universiteit Rotterdam                                                 Harikesh Nair Stanford University             Gila E. Fruchter Bar-Ilan University            Aviv Neve Northwestern University      Esther Gal-Or University of Pittsburgh     Joseph C. Nunes University of Southern California                                                 Hubert Gatignon INSEAD                          Elie Ofek Harvard University              David Godes Harvard Business School   V. Padmanabhan INSEAD                            Jacob Goldenberg Hebrew University of Jerusalem                                                 Young-Hoon Park Cornell University               Eric A. Greenleaf New York University         Koen Pauwels Dartmouth College              Rajdeep Grewal Pennsylvania State University                                                    Amit Pazgal Rice University                   Sachin Gupta Cornell University             Devavrat Debu Purohit Duke University                  Sunil Gupta Harvard University            Jagmohan S. Raju University of Pennsylvania                                                          Eman Haruvy University of Texas at Dallas                                                     Ram C. Rao University of Texas at Dallas                                                       Chuan He University of Colorado at Boulder                                               Vithala R. Rao Cornell University               Jan B. Heide University of Wisconsin at Madison                                            Werner J. Reinartz INSEAD                            J. Wesley Hutchinson University of Pennsylvania                                                        John H.Roberts University of New South Wales and London Business School          Editorial Board editorialboard.pdf