期刊名称：JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
 期刊简介(About the journal)
投稿须知(Instructions to Authors)
编辑部信息(Editorial Board)
About the journal
The Journal of the Academy of Marketing Science is an international journal for the study and improvement of marketing. Founded and sponsored by the Academy of Marketing Science, the journal serves as a vital link between research and practice. It provides readers with the most accomplished and authoritative scholarship in the field, advancing knowledge of the major substantive issues that affect the practice and theory of marketing.
COMPREHENSIVE COVERAGE
The ongoing mission of JAMS is to publish high-quality, stimulating scholarship that extends the boundaries of the marketing discipline. The journal comprehensively covers such areas as: advertising channels - ethics and social responsibility - macromarketing - legal and public policy issues - marketing research - marketing strategy - sales management - product planning - sales promotion - organizational buying behavior - marketing theory and philosophy of marketing science - buyer-seller relationships - consumer behavior - business-to-business marketing - international marketing - market definition, analysis and market segmentation - pricing - nonprofit marketing - research methodology - marketing management - services marketing - retailing and wholesaling
REGULAR FEATURES
In the pages of JAMS, you'll find a variety of useful, informative and thought-provoking features, including:
Articles - thought-provoking essays that extend the boundaries of the marketing discipline and challenge dominant conceptual and methodological paradigms.
Research Notes - brief articles finely focused on specific marketing topics in the field.
Marketing and the Law - practical reports on legal decisions and regulatory actions that have an impact on marketing.
Book and Software Reviews - concise evaluations of new and useful tools of the marketing trade.
Annual Index - published in the last issue of each volume, the index lists author, article title, volume, issue and pages, for quick and easy reference.
Marketing in the 21st Century - critical analyses and commentaries on vital and current issues are provided by leading scholars and professionals.
Instructions to Authors
Manuscripts
Manuscripts should be submitted to Dr. George M. Zinkhan, Journal of the Academy of Marketing Science, Department of Marketing & Distribution, Terry College of Business, University of Georgia, 138 Brooks Hall, Athens, GA 30602-6258; telephone: 706-542-2123; fax: 706-542-3738; e-mail: JAMS@terry.uga.edu. Additional information including JAMS Editorial Policies can be found under AMS publications at the following Web site: www.ams-web.org.
Manuscripts must be double-spaced on 8" x 11" non-erasable bond, leaving margins of at least 1". Manuscript length should be reasonable for the contribution offered. Please proofread the manuscript very carefully.
Manuscripts are reviewed by the editor and at least two members of the JAMS Editorial Review Board or by occasional reviewers. The cover page of the manuscript showing the author's name and affiliation is removed before the manuscript is sent to reviewers in order to ensure objectivity. If at all possible, please do not identify the author(s) in the body of the paper either directly or by citation.
Articles accepted for publication should be accompanied by a copy of the article saved on an IBM-compatible disk, preferably in Word, and information about the author(s) up to 100 words each, including terminal degree and e-mail address, written as a paragraph on a separate sheet to appear at manuscript end.
With the submission of a manuscript, the
following three items should be included:
1. Cover page showing title, keywords, each author's name, affiliation, complete address, telephone and fax number, and e-mail address.
2. Abstract of up to 150 words.
3. Manuscript information and reviewers suggestion form. This is optional. The form can be downloaded from the following Web site: www. ams-web.org (see under AMS publications).
Mathematical Notation
Notations should be clearly explained within the text. Equations should be centered on the page. If equations are numbered, type the number in parentheses flush with the right margin. Unusual symbols and Greek letters should be identified. For equations that may be too wide to fit in a single column, indicate appropriate breaks.
Tables and Figures
Indicate table and figure placement within text. Each table should be typed on a separate page at the end of the article. Tables should be typed flush with the left-hand margin and have proper labeling of axes, column headings, and other notations. The table number and title should be typed on separate lines. Tables on disk should be free of cells or other dividing elements.
Figures and artwork must be high quality and camera ready, such as clean, black-and-white laser printouts. Each figure should appear on a separate page. Do not send glossies.
Endnotes and References
Endnotes should be numbered consecutively and double-spaced on a separate, attached sheet.
Reference citations within the text should consist of the author's last name and date of publication, without punctuation, enclosed within parentheses, and should be inserted before punctuation and/or at a logical break in the sentence. If several citations are needed, separate them with semicolons, and list alphabetically. Give the page number only if necessary for a direct quote. If the author's name has just been listed in the text, the date in parentheses is sufficient. If two or more works by an author have the same year, distinguish them by placing a, b, and so forth after the year. Use et al. for works by six or more authors. For example:
Jones's latest proposal (1979) has been questioned by some (Boston 1981; Brown 1980), but is generally accepted by others (Fritz 1979; Lang 1979; Rotwang 1984). Investigators (Cockburn et al. 1985; Hodges, McCollum, and Hall 1981; Lee and King 1983) have found that . . .
References should be double-spaced and attached on a separate page. Works by a single author, list chronologically; two authors, alphabetically and then chronologically; three authors, the same; four or more, list chronologically. References should be in the following format:
Books:
Bagozzi, Richard P. 1980. Causal Models in Marketing. New York: Wiley.
Journals:
Singh, Jagdip. 1991. Understanding the Structure of Consumers "Satisfaction Evaluations of Service Delivery." Journal of the Academy of Marketing Science 19 (Summer): 223-244.
Three or More Authors:
Zeithaml, Valarie A., Leonard L. Berry, and A. Parasuraman. 1993. "The Nature and Determinants of Customer Experiences of Service." Journal of the Academy of Marketing Science 21 (Winter): 1-12.
Article in a Book Edited by Another Author:
Levitt, Theodore. 1988. "The Globalization of Markets." In Multinational Marketing Management. Eds. Robert D. Buzzell and John A. Quelch. Reading, MA: Addison-Wesley, 186-205.
Unpublished Dissertations:
Paterson, Karen S. 1985. "The Effects of Bilingual Labels in Buyer Behavior." Dissertation. University of California at Irvine.
Submit five (5) clear letter-quality copies to Dr. George M. Zinkhan, Journal of the Academy of Marketing Science, Department of Marketing & Distribution, Terry College of Business, University of Georgia, 138 Brooks Hall, Athens, GA 30602-6258; telephone: 706-542-2123; fax: 706-542-3738; e-mail: JAMS@terry.uga.edu. Additional information including JAMS Editorial Policies can be found under AMS publications at the following Web site: www.ams-web.org.
Editorial Board
EDITOR:
George M. Zinkhan Terry College of Business, University of Georgia
Editorial Board:
Book Reviews
Peggy H. Cunningham Queens University, Kingston, Ontario, Canada
Marketing and the Law
Anita Cava University of Miami, Coral Gables, FL
Ann Morales Olazabal University of Miami, Coral Gables, FL
Rene Sacasas University of Miami, Coral Gables, FL
Web Master
Hyokjin Kwak Drexel University, Philadelphia, Pennsylvania
Editorial Review Board
Ravi Achrol History, George Washington University
Manoj K.Agarwal Binghamton University
Christie H. Amato University of North Carolina, Charlotte
Jonlee Andrews Bloomington, Indiana
J. Scott Armstrong University of Pennsylvania
William E. Baker San Diego State University
Donald W. Barclay Thunderbird, The Garvin Graduate School of International Management
Sharon E. Beatty University of Alabama
Dan C. Bello Georgia State University
Harold Berkman University of Miami
Sundar G. Bharadwaj Emory University, Atlanta, Georgia
Abhijit Biswas Louisiana State University
Ed Blair University of Houston
David M. Boush University of Oregon, Eugene
Douglas Bowman Emory University
Michael Brady Florida State, USA (Marketing)
James R. Brown Virginia Tech University
Steven P. Brown University of Houston
Tom J. Brown Oklahoma State University
Alan J. Bush University of Memphis
Joseph P. Cannon Colorado State University
Goutam Challagalla Georgia Institute of Technology
Rajesh Chandy University of Minnesota
Jean-Charles Chebat HEC Montreal
Terry Clark Southern Illinois University
Joseph A. Cote Washington State University
David W. Cravens Texas Christian University, Fort Worth
Peggy H. Cunningham Queens University, Kingston, Ontario, Canada
Michael R. Czinkota Georgetown University, Washington DC
Peter A. Dacin Queen's University
Andrea L. Dixon University of Cincinnati
Pam Scholder Ellen Georgia State University
O.C. Ferrell Colorado State University
Adam Finn University of Alberta
Ellen Garbarino Case Western Reserve University
James W. Gentry University of Nebraska, Lincoln
Ronald C. Goodstein Georgetown University, Washington DC
Tom Gruen University of Colorado at Colorado Springs
Greg Gundlach University of North Florida
Diana L. Haytko Southwest Missouri State University
Christian Homburg University of Mannheim, Germany
G. Tomas M. Hult Michigan State University, East Lansing
Michael Hyman New Mexico State University, Las Cruces
Charles A. Ingene University of Mississippi
Easwar Iyer University of Massachusetts
Jean L. Johnson Washington State University
Michael A. Kamins University of Southern California, Keck School of Medicine, Los Angeles
P.K. Kannan University of Maryland
V. Kumar University of Connecticut
Thomas W. Leigh University of Georgia
Michael R. Levy Babson College
Michael Lynn Cornell University
Scott B. MacKenzie Indiana University, USA
Naresh Malhotra Georgia Institute of Technology, Atlanta, USA
Greg W. Marshall Oklahoma State University
Charlotte H. Mason University of North Carolina, Chapel Hill
Vikas Mittal University of Pittsburgh School of Medicine
Jakki Mohr University of Montana
George Moschis Georgia State University
John Mowen Oklahoma State University
Kent Nakamoto Virginia Tech Northern Virginia Center, Falls Church
Cheryl Nakata University of Illinois at Chicago
David J. Ortinau University of South Florida Mental Health Institute
Thomas J. Page Michigan State University, East Lansing
Nicolas Papadopoulos Carleton University
A. Parasuraman University of Miami, Florida
Robert A. Peterson University of Texas, Austin
Linda Price University of Arizona
William J. Qualls University of Illinois, Urbana-Champaign
S. Ratneshwar University of Missouri, Columbia
Aric Rindfleisch University of Wisconsin, Madison
William T. Robinson Purdue University, West Lafayette, Indiana
Robert Ruekert University of Minnesota
Venkatesh Shankar University of Maryland
Jagdip Singh Case Western Reserve University
James M. Sinkula University of Vermont
Daniel C. Smith Bloomington, Indiana
Michael Song University of Washington
Richard Spreng Michigan State University, East Lansing
Marla Stafford University of Memphis
David M. Szymanski Texas A & M University
Stephen S. Tax University of Victoria, British Columbia, Canada
Shirley Taylor Queen's University
P. Rajan Varadarajan Texas A&M University
Scott J. Vitell University of Mississippi
Glenn Voss North Carolina State University
Brian Wansink University of Illinois, Urbana-Champaign
Richard Watson University of Georgia
Robert B. Woodruff Tennessee Department of Mental Health and Mental Retardation
Manjit S. Yadav Terry College of Business, University of Georgia
Judy Zaichkowsky Simon Fraser University
Shaoming Zou University of Missouri, Columbia
Editorial Assistants
Nobuyuki Fukawa
Junlin Gu
Rob Hawthorne
Jihee Song
Association Contact
Sally Sultan University of Miami, Coral Gables
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