期刊名称:ADVANCES IN SERVICES MARKETING AND MANAGEMENT
期刊简介(About the journal)
编辑部信息(Editorial Board)
About the journal
Description This interdisciplinary series focuses on new, fresh ideas in services marketing and management and is committed to encouraging scholars new to the area of services to pursue innovative and interdisciplinary services-related research. Also encouraged is work that crosses the boundaries between academic research and business practice. Leading scholars will delve into services issues such as service quality, internal marketing, service design, human resources in services, services operations, etc. Included are directions for future research and managerial implications. An added feature is a services in action section addressing in depth some aspect of a service organizations practice which is on the cutting edge. Leading service firms will share how they have innovatively applied services principles in business practice.
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Editorial Board
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Series edited by T.E. Swartz , California Polytechnic State University, USA D.E. Bowen , Arizona State University-West, USA S.W. Brown , Arizona State University, USA
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